Hackistan Sets Eyes on Rival Fortify, Puts Hacker Universe at Stake

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Because we work on the internet, we like to entertain the fantasy that we're down with hackers or could have been hackers if we wanted to. This surmise is probably untrue as we haven't yet mastered the art of face-to-face l337-sp33k.

The spiffy rogues at Hanft Raboy and Partners put forth Discover Hackistan, a hacker community that scoffs at tired bourgeois trimmings like intellectual property and valorizes everyday net annoyances as seeds of revolution. Hackistan's one enemy is Fortify Software, the status quo superheroes characterized by fringey promos of this type from Hanft. We dig it.

Kitschy hacker country aside, Fortify shows it doesn't mind laughing at itself as sworn saviours of web uniformity. An "open letter" running in magazines includes an invitation for Hackistan citizens to "Join the world community and enjoy the benefits of globalization: soaring divorce rates, mindless entertainment and obesity." And if that's not compelling enough, consider the consequences of contributing to the free-for-all programming universe. Ooh, it gives us the shudders.

by Angela Natividad    Feb-16-07    
Topic: Good, Online, Promotions



Metallers Ruin Bedroom for Loose Shot at e-Fame

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Sinless points us to The Metallers, a pair of awkward fame-seekers who remind us why heavy metal was so good for the furniture industry. And maybe also the Ritalin industry.

We covered The Fame Game when it first came out and were intrigued back then at what kind of entries appeared. After the long "we-want-your-stuff!" marketing craze, and the small CGM gems that appeared in the Super Bowl, one forgets that for the most part pure consumer-gen will consist mainly of bedroom dancing and awkward pillow-tossing.

by Angela Natividad    Feb-16-07    
Topic: Consumer Created, Online



Little Big Brands Put Fish on Forefront in Agency Epic

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We liked Finding Nemo. Cute animation and grisly clownfish family massacre aside, every character had a flaw to overcome and a dark side to deal with. That's what turns frothy animated fun into something meaningful, slightly scary and mildly subversive.

To tell what we're sure is a painful and amusing story about their ups and downs, Little Big Brands brings together major talent like animator Alexandru Sacui and musical guru Woody Pak. The result is three full minutes of sweet little cliches - big fish in little pond, fish out of water, other fish in the sea. Where's the challenge, the struggle and the shame? Three minutes is a long time - a very long time - to watch fish without so much as a glimmer of sharkfin over the horizon.

by Angela Natividad    Feb-16-07    
Topic: Agencies, Online, Video



Yoga Ads Put Users in Knots

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It's unsettling to watch people do unnatural things with their bodies, which we suspect is why The Exorcist became a horror classic.

This print campaign for Ashtanga Yoga Center uses a similar technique, turning the idea of supple flesh into something more ... elastic.

Leagas Delaney of Milan put this one together. We think it's an effective if bizarre way of demonstrating how yoga brings a willing body to an unwound, even disconnected state. Still, if we wanted our feet and hands to fall in all the wrong places, we'd play Twister. It may not bring us to om but nobody ever outgrows the odd fondle.

by Angela Natividad    Feb-16-07    
Topic: Good, Magazine, Poster



NIN Builds Album Hype with Somber World Forecasts

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For album "Year Zero," Nine Inch Nails sets fans on a scavenger hunt with a series of webpages predicting the future. One example is Another Version of the Truth, a picture of a seemingly gentler America. When you click and drag your mouse, the pastoral picture reveals a desolate wasteland.

The first of the sites was discovered by fans who put together a set of highlighted words on a tour shirt. After that a spiral of other sites were found with roughly the same end-of-the-world, fascist/religious theme.

The effort was orchestrated by 42 Entertainment, the mad geniuses responsible for the Halo 2 campaign that sparked a dramatic nationwide search for a princess trapped in cyberspace.

more »

by Angela Natividad    Feb-16-07    
Topic: Agencies, Celebrity, Good, Guerilla, Online, Promotions, Viral



Dennis Publishing to Sell Maxim, Other Properties

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Dennis Publishing's lad-mag approach to publishing seems to have peaked, flattened and dropped in the past few years and MediaWeek reports the publishing company has retained media investment firm Allen & Co. to offload/restructure 31 international editions of Maxim, licensing deals with its Las Vegas casino, its steakhouses and lounges and even its line of fashion bedding. Men? Men! Where have you gone? How can you stray from the pioneer who mastered the art of nudity without really showing nudity? Traitors, we say!

Stuff, Blender and The Week are also in the mix with Dennis publishing possibly headed for neighboring unfortunate territory Emap's FHM navigated last December when it folded.

by Steve Hall    Feb-16-07    
Topic: Magazine



'Punk Marketing' Continues Its Stripper Video Promotions

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Damn! How's a guy expected to finish a marketing book when it's read to you by a woman sitting on a bed slowly removing her clothing? One would think the publisher authors of this marketing book, Punk Marketing, would at least want you to finish the book before another sort of finish unexpectedly occurs. [Ed. OK, that's just gross! Who the hell wrote that?] This is the second disrobing hottie video the publishers authors have released to promote the book. In the first, the model, Cleo, disrobes on a plush rug in front of a fire. In the second, she's on a bed. In both cases, she's reading excerpts from the book. In both cases, we watched the video instead of picking up the book which has been on the desk in front of us for three weeks. OK. We admit. We've read some of it and we like it.

by Steve Hall    Feb-16-07    
Topic: Good, Publishing, Racy, Video



U.S. Government Wants to Legislate Japanese Commercial

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OMG! According to the United States Alcohol Tobacco Tax and Trade Bureau, watching someone drinking a beer in a Japanese Asahi beer commercial may cause alcoholism in the States! Everyone, cover your eyes immediately before you succumb to the power of the almighty television commercial...in a language you can't even understand...in a commercial you will never see aired in America...because its a friggin Japanese commercial! Why doesn't the U.S. government just skip all this shit and force us right into the 1984-like world in which they really want us to live?

Overreact much? How about gone entirely insane. The government wants to take legal action against Red Sox pitcher Daisuke Matsuzaka who is seen in the Asahi ad consuming beer, a no-no in the States. While it's one thing to enforce the U.S. regulation of not showing the actual consumption of alcohol in advertisements, it's entirely another to foist that law on another country or a person who just happens to now live in the U.S. but made the commercial in another country under an entirely different jurisdiction.

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by Steve Hall    Feb-16-07    
Topic: Commercials, Policy, Strange, Trends and Culture



Students Bring Wind-Whistling Mustang Blur to World at Large

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Entry update: Balendu at Adpunch brings our attention to a series of Mustang billboards that actually blur the scenery behind them. The idea is to lend drivers the impression that Mustang drivers see the world in hyperspeed.

Created by Miami Beach Ad School students Ian Hart and Annie Williams, the work takes a traditional medium largely ignored by its audience and turns it into a frame through which any passerby can see the world from the perspective of a very sleek vehicle. The board is made of GE Lexan EXL semi-transparent resin and blurs the scene behind it regardless of the weather.

more »

by Angela Natividad    Feb-15-07    
Topic: Bad, Brands, Outdoor



Mitsubishi Shoots for Gen-Y, Misses by Like 2 Years

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Swedish group Garbergs uses the "Cribs" angle to push the multi-faceted new line of models by Mitsubishi. At Not Everybody's Car we explore the garage of LA inhabitant Action Jackson who of course is ostentatiously hip-hop and has a showroom-caliber set-up of cars that flash and buzz when you mouse over them.

Hiding an interactive test-drive opportunity in the "Cribs" and hip-hop motifs is a clever way to generate brand buzz. Oh, except that it's not. Nobody buys this stuff anymore. "Cribs" is played-out and everybody tries to use the hip-hop angle. When we're bored, we don't sit around cyber test-driving cars with our bosom buddy Action Jackson. We play on Digg so we can talk shit about big companies that try to trick us, share WoW tips and swap really important news generally related to Apple.

by Angela Natividad    Feb-15-07    
Topic: Bad, Online, Promotions






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