Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.
In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.
- Salesdenie.com - really, really cheesy in the style of Ginsu knife commercials but it'll probably work.
- Pre-game show...it's like Up With People (literally) all over again!
- OK. That Combo's ad was weird. Good payoff though.
- HP is hyping its 4th quarter roll out of the next phase of its "The Computer is Personal" campaign here.
- That Nicholas Cage Ghost Rider ad...didn't he used to be an actor that loved to be in good, independent films?
- Damn, it's raining! That's gotta suck.
- Jessica Simpson looks a lot better in a nice red dress than a cheesy (oops) country get up from years past.
- How long did that first Bears touch down take? DAMN!
We will see our favorite crab, Gill, again in this year's Super Bowl. This time, the ad (two :15's actually) is tied to a "road trip" Gill made to deliver the commercial to Miami in time for the game. If you were one of the lucky (or unlucky ones depending upon how you like MySpace campaigns), you could have followed the whole thing on MySpace. Latching onto this year's trend of creating an ad to promote a Super Bowl ad, there's a :05 teaser on YouTube. The ads will appear in the 4th quarter of the game.
While those in the NFL might take issue with this Nissan Super Bowl good luck ad which uses a roman numeral style that looks very similar to this year's Super Bowl logo design, we really like the approach. We're not sure this ad actually appeared anywhere but we're told it was created by Curt Detweiler and his team at TBWA\CHIAT\DAY LA. Here's a second version of the ad.
We've been using web-based instant messaging service Meebo for over a year now and love it. It allows you to aggregate all your IM clients into one, easy to use, interface. It's a company with a loyal and growing follwing so it is without surprise they are looking to hire more developers. What better way than a Super Bowl spot to get the word out to the most people. OK, that would be a horridly inefficient media buy but that's OK becasue Meebo isn't actually placing their as in the game but rather on YouTube.
In a Mash-Up of the 1987 VW Golf ad with the two dudes picking up the old chair off the side of the road and the 1998 Bill Gates and Steve Balmer spoof of the ad, Meebo makers Sandy and Elaine follow suit with a Smiley in the back seat and the announcement they are in need of developers. We like it. Then again, we love Meebo so we have to like this commercial.
Seriously, if you want to try out a new way to manage all your IM accounts without the necessity of having multiple programs open at the same time, you should check out Meebo.
Long-time advertising production professional "Vontra" tells us, "After 20 plus years of listening to creative whining while on film shoots, (including my own) I thought of a way to turn comments into cash: Print all the stupid shit we creatives say onto clothing and throw it back at ourselves." Thus, a Cafepress business was born called Shoots. The store sells clothing emblazoned with "all the stupid shit" creatives have said to Vontra over the years and, no doubt, still do to those of us still in the business. From "Where's all the African Americans at?" to "My room sucks. Who's responsible?" to "This looks like shit. Is that the style now?", there's plenty of bitchiness for all to appreciate.
OK. Now who's going to open the store where creatives quote "all the stupid shit" production people, AE's, traffic managers and clients say in reaction to their work? Come on. Someone step up to the plate!
Consumer-generated "marketing campaigns" are hot this Super Bowl season, an indication of either curiosity, desperation or laziness which may contribute in part to big brands' decisions to shy away from this year's pigskin adfest.
Lending legitimacy to this lame attempt at representing their companies, Compete compiled some data on which consumer-gens are faring best and worst this close to the cut.
According to this Craig's List job posting, a New York agency wants to hire a writer to post comments on blogs and message board as part of a "viral marketing campaign." If we are understanding the ad correctly, it appears the agency wants this person to seed blogs and message boards with comments as part of a marketing campaign. While these "planted" comments happen all the time, acceptance of or retaliation against depends entirely on how the efforts are conducted. If it's seen as schilling something in an inappropriate environment or using verbiage that's overly salesy, it'll be shot down the minute it starts.
One could argue this sort of effort is clandestine and should never occur. Others might argue it's simply another form of public relations playing its part to sway opinion. We'd hope this effort would consist of more than just panted commentary and include a blog or its own. Perhaps it will. The ad isn't clear on that point. Either way, the devil is clearly in the details on this one.
The pre-Super Bowl commercial fest continues. Now we have a seven second teaser from CareerBuilder for one of the three spots it will run during the game. And on YouTube, you can find two spots for Disney promoting their Wild Hogs and Meet the Robinsons movies. Serioulsy, why bother with the Super Bowl when there's YouTube. Oh wait, YouTube's quality is shitty and a hell of a lot more people still watch the Super Bowl than troll YouTube.
Here's where Michelin's Super Bowl spot will point you on game day. Perhaps it's because we just returned from the place, but this site makes us feel like we're in the middle of a combination of Disney World rides. While the swirling camera animation is very cool, we're not quite sure what the site's trying to tell us. But don't listen to us. We're squarely in the "don't waste time fucking around with distracting, cool shit. Just tell us what you're fucking selling" category.
UPDATE: OK, now we get it. The site's just video from the commercial (which ran pre-game Super Bowl 2007). The commercial makes sense because there's voiceover. Maybe the website needs a voiceover too.