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Email the (Really Big) Long Tail of Social Media

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In an effort to prove email is more than a medium for spam, eHarmony and Datran Media, next Wednesday, will release a Dynamic Logic study highlighting the branding benefits of email...dubbed "inbox advertising" by some so as to, apparently, leave behind all the baggage the word "email" carries.

The study reveled "inbox advertising" made more than one third of people surveyed aware of a particular eHarmony campaign. The study also found, nebulously stated, "unaided brand awareness and brand favorability increased by significant percentage points as well." I guess we'll all have to wait until the study is released to find out exactly what that means.

more »

by Steve Hall    Jul-31-08    
Topic: Online, Research



It's Hard to Swing Camp if You're Part of the Joke.

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Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.

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Blue Cross Makes Pets Talk

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Seriously. And they have accents.

Put together by WWAV Rapp Collins London, the destination lets you stuff human vocal chords into one of the pets available, or upload a shot of your own pet. A "virtual newshound" reads news headlines from its host site.

All this is to promote All About Pets, a British pet charity run by The Blue Cross. (The site's really nice: soothing colors and curvy corners and tags and widgets. Petcare has come a long way.)

by Angela Natividad    Jul-30-08    
Topic: Cause, Online



Farmers Reviews, Enfatico Douchebagged, Garfield Slaps

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- A George Parker spy reports Draft/FCB's Lori Lum, whom he refers to as Uber-Witch, was fired from the New York office this week.

- Campbell Ewald account Farmers Insurance has launched a review for its $50 million account. The agency will defend the account which it has had for 12 years.

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by Steve Hall    Jul-30-08    
Topic: Agencies



Singing Dog Used to Push Flea Control

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There may be bugs on some of you mugs, but there ain't no bugs on me. Total rip on the old Meowmix ads, but it's so catchy. Way to grow on the brain stem like a fungus, K9 Advantix.

Apparently this dog, which has had about three months to drive you ballistic every time you switch the TV on, has a name. It's Champ. And he's on Facebook, inviting you to camp.

Who sends their dogs to camp?

by Angela Natividad    Jul-30-08    
Topic: Brands, Commercials, Television



Maybe It's a Think Piece on Life

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Somebody sent us a link to El Lobo Rojo, an online video series that's airing all summer long.

Mostly it's just random shit, sort of like SickAnimation except nobody has a penis for a head, and nothing is funny. A guy sets his fake mustache on fire. Then some dude gets fired for not removing his tattoos. And then the prick that fires him sits around, talking schizophrenic nonsense through a promotional poster for The Love Guru.

If this is all we have to look forward to, please bring Dr. Horrible back.

by Angela Natividad    Jul-30-08    
Topic: Online, Strange, Video



Microsoft: If You Can't Win 'Em, Trick 'Em

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Under the premise that if people could experience Vista firsthand, they'd love it, Microsoft decided to bamboozle a bunch of Vista-haters with The Mojave Experiment.

Groups of users were invited to try Mojave, the "newest version of Windows." After showering Vista with opinions of disdain, they gave Mojave a go and lavished it with compliments. Then they were told it was Vista.

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by Angela Natividad    Jul-30-08    
Topic: Bad, Brands, Campaigns, Guerilla, Online



According to Greenpeace, Even Trees Have Sex

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OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.

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by Steve Hall    Jul-30-08    
Topic: Cause, Racy, Video



Nothing Says HP Like a Ditz Who Can't Operate a Shower

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HP's latest online video campaign, aimed at the back-to-school crowd, launches with "Shaun White and Friends Fight to Help Shower Hottie." Created by Feed Company, the piece (which reeks of Axe) begins and ends with cheap fortune cookie wisdom: Practice Random Acts of Chivalry.

This from the same people that brought us "Hands" and "Maestro"? You gotta be kidding.

by Angela Natividad    Jul-30-08    
Topic: Bad, Brands, Campaigns, Online, Video



Adrants Defends Coverage of Huge McDonald's Story

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Dear AdFreak,

Say what? Adrants not interested in a story about McDonald's hanging with celebrities to celebrate the 40th birthday of the McDonald's Bic Mac? Not interested in Lauren Condrad and Kim Kardashian bulging out of her top from all sides? Not interested in writing a story purely for gratuitous reasons? Not interested in offering up an image of Kim Kardashian over which horny male ad sluts can drool and then nonchalantly excuse themselves to the men's room?

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by Steve Hall    Jul-30-08    
Topic: Brands, Celebrity, Events



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