As an apparent follow up to their salad billboard, Leo Burnett Chicago has created a giant egg in front of a McDonald's which opens between 6:30AM and 10:30AM, the hours breakfast is served at the restaurant. It's not your average billboard and it. once again, proves the worth of a medium that, while old, still has a lot of flexibility for creative use. See time-lapse photography of the egg opening here.
So Botox. Many Hollywood actors use the stuff but most won't admit to it. Not Virginia Madsen who openly admits using the stuff and has been the spokesperson for Allergen's Botox and Juvederm since last year. Continuing in her roles as spokesperson for the brand, Madsen will front a new campaign for an anti-wrinkle treatment for Botox Cosmetic which will include broadcast, magazine and online.
Madsen appears to be one of the few people who don't go overboard plumping up their lips or other facial features to obscene proportions. Perhaps Madsen should have a conversation with Nikki Cox who appeared in an episode of Jennifer Love Hewitt's Ghost Whisperer with lips so shocking inflated, it was near impossible to look at anything but her lips when she was onscreen.
TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.
From the pressie: Embrace Your Grace "[puts] a frank, edgy spin on the typical online community experience ... women can tap into their unfiltered, unapologetic, inner bad girl."
If any woman is ever misguided enough to think her unfiltered, unapologetic, inner
sociopath bad girl can be sated with blogs and online videos, she probably won't turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.
She'll go to Suicide Girls.
Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?
Vivienne Tam and fashionista/paper doll site Stardoll have partnered to bring virtual couture to a seething throng of 9-17-year-old girls. (17? Really?)
Feening to put some clothes on her? Go yonder. There are plenty of options but I personally dig the bouffant-and-knee-high look. It's daring.
America isn't the only place where brands use blogs and bloggers for their marketing needs. Recently, in Brazil, Coke introduced a new drink, i9, and partnered with nine prominent Brazilian bloggers to promote the drink. As part of the promotion, coke redesigned the bloggers' pages and gave each of them miniature refrigerators with a bottle of i9 inside.
As predictable as a fake ad getting submitted to Cannes (and winning), negative reaction to the promotion ensued with other bloggers crying foul and the creation of an "I am not a rent a blogger" manifesto, similar to the "ad free" manifesto that circulated American blogs a few years back. The gist of the negative reaction was that providing free product to bloggers would taint their objectivity and, perhaps, cause them to write an overly glowing product review.
Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.
NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.
It's getting really painful to write about the Truth campaign. It's become so horrifically bad, it makes one want to digitize one's hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you'd bring Derek Beckles back!
iJustine of iPhone bill fame is hyping the new iPhone 3G in a video detailing how much abuse her current iPhone has withstood over the year+ she's owned it. And if you know Justine then you know any phone that can withstand her level of usage is a true test of a product's longevity. So as she continues to drop her phone, she only has one more day to wait until she gets a new one.
Martina from Adverblog sent in this video she worked on for Nike Football Italy which was directed by Acne and produced by Film Naster. In the video World Cup Italian national team footballer sets up the impossible shot and, with a bit of fancy footwork and intelligent use of physics, makes the shot.
No heavy branding, Just an entertaining shot for those who love the game.