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Pepsi Parody Reflushes Everything

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Dare we utter the word parody? Yes we do. Someone's gone out and parodied Pepsi's recent "refresh everything" campaign with a few statements that might feel good to some but may seem offensive to others. Check them all out here.

We are in total connection with reflush everything's tagline, "a parody...please don't sue us."

by Steve Hall    Jan-30-09    
Topic: Brands, Spoofs, Super Bowl 2009



See (Almost) All the Super Bowl Commercials Before They Air

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Yes. Yes. We have them all for you. Well, almost all and, to be clear, it's not really us that has them for you just pretend it it is, OK? Courtesy of Cast TV, most of what you'll see Sunday during the Super Bowl can be seen right here right now. Yes, some are teasers and all the Anheiser-Busch spots are missing but, hey, it's a pretty good collection.

Our favorite? The Doritos Power of Crunch commercial.

by Steve Hall    Jan-30-09    
Topic: Commercials, Super Bowl 2009



Social Media Used to Slam Social Media...And Promote A Brand?

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Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.

Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following:

more »

by Steve Hall    Jan-30-09    
Topic: Brands, Social, Video



Universal Orlando Wants to Make You Super Human

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As Super Bowel teasers go, this one from Universal Orlando is fairly pedestrian. Something about a boy. Something about a cape. Something about a feeling. Something about a lifetime chance. Something about being super human.

by Steve Hall    Jan-30-09    
Topic: Super Bowl 2009



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Canada Says No to Toronto-Based Adultery Dating Service

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Ashley Madison Agency, the company that openly promotes having an extramarital affair and has created a dating service specifically for interested adulterers, is making a spot buy during the Super Bowl. Sadly for Ashley Madison, the spot will not air in the company's home country, Canada, because CTV has dubbed the commercial inappropriate. It will, however air in several U.S. spot markets.

more »

by Steve Hall    Jan-30-09    
Topic: Commercials, Policy, Super Bowl 2009



SoBe Unleashes Its 3D Lizard Lake Commercial

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SoBe has released the 3D version of it's Lizard Lake Super Bowl commercial. If you have your 3D glasses, check the commercial out here.

by Steve Hall    Jan-30-09    
Topic: Commercials, Good, Super Bowl 2009



Anheiser-Busch Will Do OK During Super Bowl

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Budweiser has released previews of the five commercial it will debut during the Super Bowl tomorrow. In a departure from the past, most (three) of the commercials feature the Clydesdales which, in my opinion, rarely disappoint. In fact, one of the spots, Clydesdales Circus is likely to bring a tear to the eye. Perhaps not the downpour the post-9/11 Clysdesdales commercial did but this one looks like it will be sweet.

Other spots will feature Conan O'Brien doing that Japander thing where he gets convinced he shouldn't worry about anyone seeing his ad becasue it will only air in Sweden and a brainstorming session which involves a radical solution to cutting the budget: don't serve Bud Light at every meeting.

They all show promise. Anheuser-Busch usually does fairly well during the game in terms of commercial likability and this year will likely be the same.

by Steve Hall    Jan-30-09    
Topic: Brands, Commercials, Good, Super Bowl 2009



Erotic Threesome Turns Us On to Calvin Klein Jeans

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Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."

The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.

Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.

by Steve Hall    Jan-30-09    
Topic: Brands, Commercials, Good, Racy



Because the Truth Is, All Non-Native English Speakers Sound Like Fez.*

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To promote DoYouWantaSprite.com, factorii is disseminating the following web video.

In short: A whitebread couple places an order at a drive-through, then the voice through the intercom offers them a Sprite, and they can't understand because he's got this high-pitched accent.

Then there is dancing, singing, arbitrary ass-smacking, and other things you don't want to be confronted with in the world outside Charlie and the Chocolate Factory. (With the possible exception of ass-smacking.)

At the end, the couple finally realizes the voice in the monitor was asking, "Do you want a Sprite?", and they politely decline.

"it was actually more funny in hte beginning when i THOUGHT something funny was going to happen," said one uniquely profound YouTuber. Other responses were expectedly schizophrenic (with some fairly heated discussion about whether George Lopez's attorneys will be in touch), but hey, that's the crowd for ya.

more »

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Online, Video



Sky Arts, ENO Court Opera-Goers of Tomorrow

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Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias.

See all three clips. Kinda sucks that Baz Lurmann wasn't invited, given that he's tried interpreting La Boheme before, but everybody's probably still pissed at him over Australia.

more »

by Angela Natividad    Jan-30-09    
Topic: Campaigns, Celebrity, Good, Online, Promotions, Television



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