« Dec-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  | Feb-09 »

Shiny Happy Relay Puts Olympic Torch in Canadian Hands

carry-the-torch-thumb.jpg

"Carry the Torch" is an animated cause spot meant to encourage Canadians to "Create a better Canada." The song is called Shiny Happy Relay; lyrics appear below. (It is such RetroJunk fodder.)

A TotalWork effort developed by BBDO/Toronto and Proximity/Canada, the spot depicts RBC's "Arbie" character kicking off the Torch Relay in the top half of the North American continent.

Canadians that feel the fire can register at rbc.com/carrythetorch, enabling them to take hold of the actual Olympic torch as it crosses their borders.

more »

by Angela Natividad    Jan-30-09    
Topic: Campaigns, Cause, Events, Online, Television



Mammoth Mountain Embraces the White Space

mammoth-house.jpg

Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."

The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.

See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Good, Magazine, Outdoor



A Girl. A Guy. A Horse. A Boat. A Whip. A Chain. Yea, It's Diesel

diesel_fog_horn.jpg

The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.

Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.

Thanks, Bill, for distracting us from other unfortunate matters, today.

by Steve Hall    Jan-29-09    
Topic: Commercials, Good, Strange



Direct Response Advertising to Visit Super Bowl

cash4gold_mcmahon.jpg

Up for Ed Mcmahon hawking you the latest must-have late night TV style? How about an update on what's going on with old school hip-hop star MC Hammer.? Well, you're going to get both whether or not you like in in a new commercial from Cash4Gold.

Billed as the first direct response commercial to air on a Super Bowl, the commercial will feature McMahon and Hammer hyping Cash4Gold's model of converting precious metals to cash. Both McMahon and Hammer know. first hand, the need for options when it comes to obtaining cash.

Created by Euro RSCG Edge along with Arnold Worldwide and directed by Bryan Buckley who directed GoDaddy's "Broadcast Hearing", E*Trade's "Monkey" & "Money out the Wazoo" and Monster.com's "When I Grow Up", was shot in McMahon's Beverly Hills home and explains Cash4Gold's "satisfaction-guaranteed" service.

If you think MC Hammer is old, wait until you see McMahon in this commercial. We'll have it for you the second it airs during the Super Bowl on Sunday. Yes, strange as it seems, we honor embargoes.

by Steve Hall    Jan-29-09    
Topic: Commercials, Super Bowl 2009



House of Cards Demonstrates Lexus ES Smoothness

lexus_es_cards.jpg

We're fond of commercials that involve the display of people's skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and...a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.

Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?

by Steve Hall    Jan-29-09    
Topic: Commercials, Good



Chester the Cheetah Brings Weird to Super Bowl

chester-cheetah.jpg

Life is full of adventures. Some good, Some bad. But you can't let the bad ones get you down so let's just move on and do what we're supposed to be doing here on Adrants: talk about adverting.

Cheetos has decided to join the Super Bowl action this weekend with a :30 featuring oddball, Chester the Cheetah. The commercial, which, again, centers around Chester encouraging a person to defy convention, will air during the first half of the game.

Created by Goodby, Silverstein & Partners, the commercial continues the freakiness which began with that weird commercial in which two women, one old dude and a Patrick Stewart-voiced, mischievous Chester Charlie who's there but not really hang out in a laundromat.

While we love the Cheetah, it's not going to be easy to outdo the weirdness of that original Laundromat commercial.

by Steve Hall    Jan-29-09    
Topic: Super Bowl 2009



Coke Super Bowl Spot, Surveillance Beetles, Ingestible Syke

doritos-waiter.jpg

- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?

- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.

- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.

- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.

- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.

- One reason to spend $9, plus the popcorn fees.

- New energy drink! Syke. No, seriously though.



Here's Something You've Never Seen Before.

avinor001.jpg

Escalator advertising! How novel.

For Norwegian airline Avinor by Medialoop/Norway.

by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



Like a Well-Bred Debutante, Bud Saves Punchlines for the Big Day

bud-clydesdales-generation.jpg

The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.

Here's three:

"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.

more »



Never Hide: Out of Hiding.

rayban-ice-cream-thumb2.jpg

Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.

more »

by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Online, Video



« Dec-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  | Feb-09 »




Stanton Optical


Featured FREE Resource: