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President Obama's Life Used As Pro-Life Argument

life_imagine_potential_obama.jpg

No matter your stand on abortion, you have to admit this pro-life commercial from CatholicVote featuring President Obama moves you just a little bit. Doesn't it?

Oh sure, CatholicVote is milking this for all its worth but there are two sides to every story and this is one of the better Pro-life arguments we've seen in recent memory.

by Steve Hall    Jan-23-09    
Topic: Cause, Good, Political



Coke's Open Happiness Super Bowl Spots Get Animated

coke_avatar_super_bowl_2009.jpg

Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.

more »

by Steve Hall    Jan-23-09    
Topic: Brands, Campaigns, Commercials, Super Bowl 2009



eTrade Baby Returns to Super Bowl. Here's the Outtakes

etrade_baby_booty.jpg

Here's an outtake clip from eTrade which highlights a few things that won't be seen during the Super Bowl. Baby gets down with friends. Baby comments on the economy. Baby cusses. Baby ogles booty. Yes, the baby is back.

by Steve Hall    Jan-23-09    
Topic: Super Bowl 2009



Katarina Van Derham Named St. Pauli Girl For 2009

st_paulie_girl_katerina_van_derham.jpg

Back in October, we wrote about St. Pauli Girl's promotion during which people, for the first time, could vote for one of four contenders for St. Pauli Girl 2009. Well, the choice has been made, a new ad has been created and we are pleased to announce Katarina Van Derham as the St. Paulie Girl for 2009.

Katerina, a model, is a native of Slovakia, lives in LA, speaks five languages, and has appeared in ad campaigns for AT&T, Dodge, Rockstar Energy Drinks, Ed Hardy and Christian Audigier and on the covers of Iron Man, Max Muscle, Muscle & Fitness, Best Body, Double XL and
British Maxim. She's also an actress and has appeared on television in Monk and CSI as well as on film in Cellular and 15 Minutes.

by Steve Hall    Jan-22-09    
Topic: Brands



Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

champion_hoodie_remix.jpg

- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.

by Steve Hall    Jan-22-09    
Topic: Industry Events, Online, Social



OMG! See the LastMinuteTravel Video YouTube Banned

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Keta Keta has been working on a series of promotion videos for LastMinuteTravel which promotes the travel site's latest offering; each day for 15 minutes, every hotel booking is just $1. Five episodes were released over a five day period reaching a total viewership of one million.

The promotion, which begins January 26, features people trying (and in most cases, failing) to take advantage of the deal. Two of the videos, Surprise and Anniversay have garnered the most views. Anniversary is the video that YouTube banned, perhaps for the striptease a wife performs for her husband while he is tied to their bed. Minimal clothing is actually removed.

All of the videos have been compiled into one video here (in which, apparently, there are clues as to increasing your chances at finding the 15 minute windows) or you can watch each one (including Anniversary) individually here.

by Steve Hall    Jan-22-09    
Topic: Good, Promotions, Video, Viral



OK, OK. We'll Write About Your Super Bowl Commercial, GoDaddy

danica_patrick_godaddy_shower.jpg

Yawn... Oh wait. Sorry. I almost fell asleep there viewing GoDaddy's two contenders (the voting is TIGHT!) for this year's Super Bowl, Baseball and Shower.

Baseball is a lame attempt to recapture the, at the time, racy sexiness of the original commercial featuring Candice Michelle. It fails. Shower is a lame attempt to portray Danica Patrick as a sex symbol. It fails.

You can view the two spots at GoDaddy.com and vote.

Let us know if you made it through without yawning.

by Steve Hall    Jan-22-09    
Topic: Bad, Commercials, Super Bowl 2009



Oh Look! It's a A Super Bowl Ad From CareerBuilder

careerbuilber_tips_super_bowl_09.jpg

Finally! Apparently someone read our story in which we wondered where the hell all the pre-Super Bowl game excitement was. That someone is CareerBuilder who graciously sent us one of the spots they will air during Super Bowl XLIII.

Created by W+K and called Tips, the spot does the 12 days of Christmas/99 Bottles of Beer on the Wall thing citing of all the things we might hate about our jobs and why we might consider switching jobs if we are experiencing any of them.

If you hate going to work...
If your co-workers don't respect you...
if you wish you were somewhere else...
If you cry all constantly...

You get the idea.

While we like the spot, we're positive repeated viewing will cause a serious case of Saved by Zero syndrome.

by Steve Hall    Jan-22-09    
Topic: Bad, Commercials, Good, Super Bowl 2009



This Robot Doesn't Commit Suicide. It Brings Joy (We Think)

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OK it's not the GM suicide robot but watching this SantaClaraNitro-created commercial for Eldorado Shopping Center and listening to its soundtrack from Made of Chalk, leaves one with an eerie feeling. Are we supposed to feel bad for the robot? Is the robot real or a toy? How did the robot get on the desk? How (and why) did it get small? And, what, what, what does a lonely robot have to do with shopping?

And, yea. We know the robot is on his way to the guy as a gift. But still.

by Steve Hall    Jan-22-09    
Topic: Commercials, Creative Commentary, Strange



Hey, Dover. Is That Your Life Savings, or Are You Just Happy to See Me?

smart-shoppers-save.jpg

At Philly International this week, I found this weird ad for Delaware's department of tourism. The running theme is "keep it in your jeans!", which at first sight would appear to be the yang philosophy to Levi's recent "unbutton your beast" endeavor.

Oddly, though, the message isn't to keep your monster man-wad at bay. It's an invitation for tourists to ... save ... money.

by Angela Natividad    Jan-22-09    
Topic: Brands, Campaigns, Outdoor, Strange



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