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Brand's Super Bowl Successes Revealed...Before Ads Are Seen

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As the organization has done seven years running, Brand Keys is out with their latest Super Bowl Engagement Survey, a study which predicts which brands are likely to see the highest returns on their Super Bowl advertising endeavors.

Conducted among 1,500 men and women ages 18 to 65 who said they will be watching the game, the study found Denny's, Hyundai and Budweiser are likely to see the greatest return.

Explaining the rationale behind the study, Brand Keys Founder and President said, "Day-after creative reviews are always interesting. There's a high 'Water Cooler Effect'. But advertisers should remember that 'buzz' comes in two frequencies: positive and negative. 'Wasn't that terrible?' and 'What were they trying to say?' were never phrases that appeared in the strategic or creative brief,"

Hmm.

more »

by Steve Hall    Jan-26-09    
Topic: Research, Super Bowl 2009



Y & R Creative Director Makes Portfolio Review House Calls

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Apparently word isn't getting out that Y&R San Francisco is having a portfolio review night January 28th nor is anyone watching the several videos created to promote the event so they decided to send them to us. With the tagline, "Maybe we should meet at our place," the videos riff on the many embarrassing, inappropriate and awkward things that can happen at home.

From a pissed off boyfriend to an underwear wearing roommate to couch sex, all manner of awkwardness is endured by Y&R's creative director. The fact no creative director from any agency could be bothered to make a house call just to review a student portfolio apparently wasn't addressed in the concepting session for this campiagn

by Steve Hall    Jan-26-09    
Topic: Agencies, Video



Top Ten Super Bowl Ads, Research Called Bullshit

-MSNBC has put together a list of the top ten Super Bowl ads of all time. There's the farting horse, the Bud-Wise-Er frogs, Coke's Balloons, Reebok's Terry Tate, Budweiser's Respect, Coke's Mean Joe Green and, yes, Apple's 1984.

- Fo Sho!

- Turner Chief Research Officer calls Forrester and Nielsen research bullshit.

by Steve Hall    Jan-26-09    
Topic: Research, Super Bowl 2009



MSFT: All Up in Everybody's Business, for Almost No Reason at All.

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Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."

According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."

Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.

more »

by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

more »

by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Air France Plays the Sky's Seductress

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Few airlines can boast stripes different from those of any other, but Air France pimps its merits with shots that diverge from the typical relaxed business-classer gazing mildly out the window.

The copy's nothing to gawk at, a laundry list of amenities that include free Champagne in all classes, good food and big beds. But each piece is punctuated with the whimsical features of a woman, coyly guiding eyes to the Air France logo: it slips, for example out of the sharp point in her white patent leather stiletto heel, and glides like heather out of her disheveled cowlick as she naps in business class.

Slick. It lacks Virgin Atlantic's hot-whip sex appeal, but the low-key approach does Air France justice.

by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Magazine



Techno Dancing Eyebrows Sell Cadbury Chocolate Bar

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We're always looking for something different in the advertising business. Something that's just a little off the beaten path. Something that's quirky but not overly far fetched. Something that makes you want to watch the commercial. And something that makes you smile.

We think we've found that in Cadbury's Eyebrow Dance; a commercial in which two kids coordinate their eyebrow movements with some techno. Hmm. Brings back memories of Freakazoid

by Steve Hall    Jan-23-09    
Topic: Commercials, Creative Commentary, Good



President Bush Helps Veet Say Goodbye To a Different Kind of Bush

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Body grooming company Veet, like everyone else, is taking advantage of President Bush leaving office with a cheeky newspaper ad which read, "Goodbye Bush." Simple. Effective. And, as they'd say over there, "spot on" strategy.

by Steve Hall    Jan-23-09    
Topic: Good, Newspaper, Strange



Bud Macs, Portfolios Gamed, Animals Fed, Diversity Tackled

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- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.

- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.

- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.

- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.

by Steve Hall    Jan-23-09    
Topic: Games, Industry Events, Spoofs, Weblogs



Entire Town Travels to Troubled Las Vegas, Debauchery Ensues

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So what does Las Vegas do in a down economy which has caused a precipitous drop in visits, halted construction and caused casinos to file for bankruptcy? It invites (and pays for) an entire town to travel to Vegas and documents their every move.

All 358 residents of Texas town Cranfills Gap traveled to Las Vegas and experienced everything the town had to offer. The whole adventure is captured in a series of videos and has been all over the news.

by Steve Hall    Jan-23-09    
Topic: Events, Good, Promotions



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