'Guns, Blood, Drugs ... What Else Could You Ask For?'


Got this email blast from Echelon Studios this morning and that header totally perplexed us. What else could we ask for? In my mind, Steve was all, "Hot bitches!" -- and I was like, "...microfiber cloth...?"

The blast is a promotion for two (appropriately) made-for-DVD titles: Death Rattle Crystal Ice ("meth, murder, mayhem"!) and Blood-Stained Romance ("sometimes love doesn't have a happy ending"). Priceless blurbage from the latter:

Soon lies turn to murder launching Holden into a spiraling bloodbath of violence and desperation as he tries to hide the infatuation that feeds his madness. Through it all, he tries to cling to a trembling grip on reality, as love and pain coalesce into a shocking "climax".

Melodramatic run-on sentence? Check. Use of the irresistible "coalesce"? Check. Quotes around "climax"? Check, baby, check.

by Angela Natividad    Mar-13-09    
Topic: Online, Packaging, Promotions, Strange

BlackBerry Tears Apple to Shreds -- Figuratively, Anyway


Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)

Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.

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by Angela Natividad    Mar-13-09    
Topic: Agencies, Brands, Consumer Created, Video

Need a New Desk to Bend Over? Have We Got the Gig for You.


American Apparel peels its sleaze off for a second to make a public service announcement: "American Apparel is ... Jobs."

This crucial message is illustrated by a muscly bald dude who appears to be in the stock room. Which begs the question: where'd all AA's eye candy go? In a clime this dire, is all that tap-worthy ass just unwilling to lift its own load?

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Online

Dockers Makes Shakeable iPhone Ad


Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.

The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless

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...and Don't You Just Love How the Doc's Poppin' Candy Post-Op?


Skittles continues its mile-high "WTF?" spree with "Transplant," which illustrates a new pack of cross-breed candies with a guy who recovers from an operation -- only to find he's been crossed with a dude named Jose.

There's this weird moment where a pack of Skittles gets tossed hither and yon, then they eat them while facing each other and delicately licking -- kissing, really -- their own fingers.

By TBWA\Chiat\Day\NY. See its last little bit of magic.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television

Mahou Makes You a Mite More Buoyant


"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.

By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)

Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television

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