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Silky. Smooth. Chocolate. And that's all you really need to know about this new work from SapientNitro for Dove Chocolate. The campaign, which is said to "showcase the emotional connection between Dove and women who enjoy its pure, silky smooth chocolate," consists of two spot.
One is pure food porn. The second acknowledges some women aren't perfect and do have flaws but when it comes to chocolate, Dove women are flawless in their dedication to hocolate.
A new campaign from Gerry Graf's new agency, BFG9000 for travel site Kayak makes it clear morons and bright people do not use Kayak when making travel plans. Why? Because only morons get to the top. And in business, getting to the top is a good thing. And, besides, when you're at the top you don't make your own travel plans anyway so trashing moronic top management, it seems, is all well and good for Kayak. Plus it makes the underlings who do use Kayak - to make travel plans for their moronic bosses - feel really good about themselves. An insightful win-win if you ask us
There's weird and then there's weird. And then there's really weird from Giovanni+DraftFCB and Hungry Man for ACERCA, some kind of healthy eating plan of health club or something. But don't you sometimes feel like that? Like there's a small part of you that just won't listen to you and just does whatever it wants no matter what you say? Well, now's you chance to kill that part of yourself so you can get on with the more healthy aspects of you life.
Saatchi & Saatchi tel Aviv launched a campaign to solve the age old problem of whether to call a wafer Vafel or Bafel. Vafel is the Hebrew word for wafer but the seemingly more common slang term is Bafel. In response to a survey which overwhelmingly favored Bafel, Elite Wafer changed all their packaging accordingly.
It's one thing to have a sexy bikini model or, in this case, a Lingerie Football League player in your commercial. It's entirely another thing to combine the use of that model with what can only be described as the kind of production crew that creates cheesy local cable commercials.
But when you do make that combination, you end up with this horror show from IT company International Enterprise Services which shot a commercial with Alisha Lucik in Las Vegas. And they couldn't even come up with their own concept opting, instead, to rip off another.
Everyone has a morning ritual. Every ritual is different. Some roll out of bed five minutes before they have to be to work. Some wake up hours earlier. Most face the work week with trepidation. Some, though, find a bit of pleasure before the business of work sets in.
The family in this DDB Sydney-created Volkswagen Passat commercial find much pleasure and enjoyment in the early hours of the morning before the responsibilities of the work and school day set in. The allegory, of course, is that the car can handle all your needs. Though how a Passat is any better at this than any other vehicle goes unexplained.
- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad
- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.
- Meet BMW's M Gladiators, part of a new campaign in China for the brand.
- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.
- A humorous look at what the world of Out of Office email advertising could look like.
Well this is novel. Fresh. New. Different. And yet, a riff on an old favorite: the flip book. Dulcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It's really quite ingenious.
The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. Caldeira tells us it took 24 hours to get the multiple shots needed to piece together the story.
If you look closely, you can see the dolly took several different trips down thr track to get the entire story told. Very cool. We like.
That's the question posed in this segment of Carlsberg's Unbore Anything campaign created by Akestam Holst. In this portion of a the campaign, which aims to eliminate boredom in Sweden, a gum-chewing home girl who's stuck in a sewer urges people to set up blind dates for their friends. If the hook up is successful, the person gets a free bottle of Festis.
Turtle Wax would like us to know certain things are more important in life than becoming a best selling author or get a multi-year professional sports deal or become the next dot com millionaire. Yes. According to Turtle Wax, the only thing that really matters in life...is a well waxed car. Oh, and it helps if that car is a classic.
The spot, called Do Yourself Proud, was created by HY Connect.
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