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Sophia Vergara Wears White For Got Milk Campaign

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Seems Sofia Vergara has been quite busy in the ad world as of late. Having just completed commercial work for Pepsi in which she appears on a beach in a bikini with David Beckham, Vergara will, for a second time, appear in the Got Milk campaign.

Dressed in a conservative white dress, the Modern Family star sports the milk mustache.

In other Sophia Vergara ad news, there was a bit of a controversy over her appearance in a print ad for Pepsi which purposefully or otherwise concealed her "assets." More of a tempest in a teapot than anything else. And she's also appeared in a Bally Fitness commercial in which her "assets" are on full display.

by Steve Hall    May- 9-11    
Topic: Cause, Celebrity



Harry Potter's Rupert Grint Dons Milk Mustache

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Rupert Grint who plays Ron Weasley in the movie series Harry Potter was tapped to appear in England's version of the Got Milk campaign. Called Make Mine Milk, the campaign does the milk mustache thing and Rupert will be seen on posters and the sides of buses all over England, Scotland and Wales.

And like a PR rep fisted a press release down the poor guy's throat, Grint said, "I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk."

You can, of course, see Grint on the big screen in the final chapter of Harry Potter in theaters soon with words far more eloquently placed within.

by Steve Hall    May- 9-11    
Topic: Cause, Celebrity



The One Show is This Thursday Night

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Thursday, The One Club will host its 36th Annual One Show, which, each year, honors creative work from around the world and is judged by an international jury of award-winning art directors, copywriters and creative directors. One Show finalists will compete for Gold, Silver and Bronze Pencils in fifteen categories.

Old Spice guy Isaiah Mustafa will host the evening's awards presentation along with presenters Jennifer Esposito and Zachary Booth. And Grammy Award winner Questlove will be on hand to provide entertainment

Of course, Mary Warlick, CEO The One Club will be present as will Kevin Swanepoel, President The One Club and other "creative luminaries" such as John Norman, Chief Creative The Martin Agency, Rob Reilly, Crispin Porter Bogusky, David Lubars, Creative Director BBDO and Jim Douglas & Kim Berk, CBS Radio Attitude Group and Neal Shapiro, President of PBS station Thirteen/WNET New York City.

Want to go? It's this Thursday night staring at 6PM at the Alice Tully Hall at Lincoln Center.

by Steve Hall    May- 9-11    
Topic: Industry Events



Corona and MTV Team For Facebook Promotion

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Corona Extra and MTV have teamed on a new Facebook campaign recently launched in Europe called Experience The Extraordinary - The Challenge. The Challenge is a contest that lets people describe and share their dream experience. Corona and MTV will then make it happen.

Here's a video describing the campaign campaign.

by Steve Hall    May- 9-11    
Topic: Social



Hardee's Auctions Miss Turkey's Bikini

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Remember that Hardee's commercial with Miss Turkey in a Turkey Burger Bikini? Now the brand has placed that bikini on eBay and will sell it to the highest bidder. It's kind of brilliant and fetishistically freakish all at the same time.

But we're sure there are enough panty sniffers out there to drive the price up to a respectably significant figure.

by Steve Hall    May- 9-11    
Topic: Brands



You Don't Have to Take Your Clothes Off to Have A Good Time

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OK. This is just fun. Or really annoying. Because who can't get this song out of their head once they hear it? Go on. Give it a listen. See how long it sticks with you. If you can't get rid of it for a few hours, you can blame A Glass and a Half Full Productions which used it in a new Cadbury commercial. Love the dancing clothes.

more »

by Steve Hall    May- 6-11    
Topic: Commercials



Redhook Gets Its Package Shortened

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Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."

The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

by Steve Hall    May- 6-11    
Topic: Newspaper, Online, Outdoor



CityCents Launches Daily Deal Service For Morons

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The best part of this CityCents commercial which lets us know the eighth commandment has been repealed and stealing is now perfectly OK is the disclaimer which reads, "Stealing is illegal. Don't actually steal anything, Thanks." You know. Just in case some moron thinks the eighth commandment actually was repealed and it's now OK to go rob your local convenience store.

The commercial was created by MGH for the Baltimore-based daily deal site which claims it's nothing like Groupon because it allows people to claim deals without putting any money down.

more »

by Steve Hall    May- 6-11    
Topic: Commercials, Strange



Billboard With 'Naked' Woman Gets Censored

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A billboard in Jerome, Illinois for BJ Grand Salon & Spa which has a naked women (with all her unmentionables covered) has cause some complaints resulting in the application of a "censored" sticker over the woman.

An initial complaint came from a woman who drove by the billboard with her children. The complaint made its way to Jerome Vilage President Harry Stirmell who said, "The way I got it was that she was driving down the street and had her kids in the car. One of the kids said something like 'that girl in the picture is nude.' "

Several complaints followed and were passed on to WC Media Owner Nick Giacomini who, in turn, presented them to HIP Advertising's Myra Hoffman and BJ Grand's John and Gail Lorenzini.

Of course, no one at the agency or the brand intended to offend feeling he image was "beautiful, not provocative." But they agreed to have the censor label applied to the billboard.

Working to extend the "controversy," as any good agency should, HIP Advertising put up a website where people can go and vote as to whether or not the feel the board is too hot, just right or not worth worrying about. Currently, most people feel the board id just right.

by Steve Hall    May- 6-11    
Topic: Outdoor, Policy



Campaign Predicts End of the World

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We're confused. We thought the world was going to end in 2012. Now we're being told we have one less year to live. A preacher, Harold Camping, who once predicted the world would end in 1994 but is convinced he's right this time, is predicting the world will end May 21, 2011.

Camping and his believers have raised millions to spend on an advertising campaign warning people the end is coming. The organization has purchased billboards all around the world.

How will the world end? We are told it will come via an earthquake which will begin at the international date line and work its way around the globe.

Well, there you have it. You have exactly 16 days to get your life in order before it's over. Well...what are you still doing here reading Adrants? Get moving!

by Steve Hall    May- 5-11    
Topic: Outdoor



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