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Dial Gets Men Dirty. Then Cleans Them Up

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OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.

The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.

Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.

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by Steve Hall    May- 5-11    
Topic: Brands, Commercials, Promotions



Laundry Bags Promote Washing Machine

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One might think a laundromat/dry cleaner would hope no one would ever buy a washing machine and dryer seeing it as competition. One might also think a laundromat/dry cleaner would never let a washer/dryer manufacturer advertise on the bags they use to cover freshly cleaned clothing either.

One, of course, should never assume anything. Especially in advertising. Created by Y&R Dubai for LG Electronics, the laundry bag takeover was developed to promote LG's new Steam Direct Drive Washing Machine.

by Steve Hall    May- 5-11    
Topic: Specialty



Dos Equis Challenges New Yorkers to Eat Strange Tacos

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- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.

- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.

- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.

- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.

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by Steve Hall    May- 4-11    
Topic: Agencies, Cause, Celebrity, Commercials, Guerilla, Promotions, Social, Tools



Progressive's Flo Get Really Annoying For Mother's Day

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This is painful to watch. Very, very painful in a cringe-worthy way. It stars Stephanie Courtney, the woman with two first names who's best know for playing Flo in the Progressive Insurance ad campaign. In this Clay Weiner directed send up to moms and stepmoms everywhere, Stephanie plays an annoying stepmon who foists her way into a family. And it is painful to watch. It's also very, very funny.

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by Steve Hall    May- 4-11    
Topic: Video



Fans Follow Celebrities on Twitter No Matter What They Say

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This guest article is written by David Murton who has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and blogger, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to music of the classical and romantic periods.

Lo, it is written: the first shall be last, and the last shall be first. And, with celebrities now increasingly following their own followers on social media - the world's hippest new hit series - Matthew 20:16 has come to pass.

But Twitter 'twasn't always such. Back in the medium's early days - say, back when your current vehicle had about twenty thousand fewer miles - it was common for celebrities simply to treat social media merely as an extension of traditional media. That is, as just another billboard to plug their next film, book, or show, or to announce their latest political cause or adoption of a developing country's child.

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by Steve Hall    May- 4-11    
Topic: Opinion, Social



Castrol 'Terminates' Mechanical Challenges

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It's like Jame's Cameron's Terminator and his "being" from The Deep were let loose in this new commercial from Ogilvy for Castrol. While at first it's unclear what all the fancy machinery and titanium blobs are doing in this commercial but, thanks the the press release, we're made aware it's all about how agile and slippery Castol's oil is and how easily it can slip through and lubricate the necessary parts of machinery.

Behind the animation work was Psyop. Explaining the approach, Psyop Creative Director Eben Mears said, "We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment."

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by Steve Hall    May- 4-11    
Topic: Commercials



Stationary Brand Delivers Interesting Fun Facts

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Nothing like being unexpectedly slapped upside the head with a commercial message just as you are settling into the joyful rhythm of a cute little video about "did you know?" facts. But that's exactly what happens at the end of this Ogilvy Vietnam-created commercial for stationary brand Thien Long.

Of course the creative beauty of the work is the (fun) fact the video was animated using boxes of stationary items including pens, pencils, staplers, folders and more.

Now, don't get us wrong. This Cirkus-animated video is quite well done and full of fun facts and figures such as the fact an elephant weighs less than the tongue of a blue whale and the longest recorded flight of a chicken is 13 seconds. Or our favorite, the earth gets 100 tons heavier every day because of falling space dust.

by Steve Hall    May- 4-11    
Topic: Campaigns, Video



Bank Sponsors Story of Southern Thailand Youth Soccer Champs

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Well here's an inspiring story. Yes, it's a sponsored story but, hey, someone's got to pay the bill. It's the story of a group of boys who lived on the island of Koh Panyee in Thailand and, in 1986, decided to start a football team. Sounds easy enough until you realize the island of Koh Panyee consists of a tiny mountain with the rest of the village built on floating docks. In other words, no place to play football.

Undeterred, the boys built their own football pitch (field) and learned how to play in bare feet on rickety planks held together with bent nails. Turns out they became quite good at the game and went on to win many Southern Thailand Youth Championships over the years.

Working with Leo Burnett & Arc Worldwide, TMB Bank sponsored the film, called Make THE Difference. And that's what it's all about. Set your mind to something, do what it takes to get there and you will achieve.

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by Steve Hall    May- 4-11    
Topic: Brands, Video



1.1 Trillion Display Ads Delivered in Q1 2011

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comScore has released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

Facebook led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook's market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).

AT&T ranked as the top online display advertiser in the first quarter with 19.5 billion impressions, accounting for 1.8 percent of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5 percent), followed by Scottrade ranked third with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Groupon entered the top ten display advertisers at #7 with 7.7 billion impressions (0.7 percent).

by Steve Hall    May- 4-11    
Topic: Research



Hugh Jackman + Inception + Flashmob = Cheesy Lipton Ad

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Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?

When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.

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by Steve Hall    May- 3-11    
Topic: Celebrity, Commercials, Strange



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