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Google Chrome Spellchecker Idea Would Raise Money for UNICEF

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Well if we actually used Chome - we can't because of a nagging cursor jumping problem - we'd probably end up donating millions to UNICEF. Why? Well if two Miami Ad School students, Lisa Zeitlhuber and Katharina Schmitt, have their way, their Donate a Word program would incorporate a "donate this word to UNICEF" option into Chrome's drop down spell check menu. All to raise money to educate children how to spell. Nice idea.

more »

by Steve Hall    May-20-11    
Topic: Cause



Life Sized Hot Wheels Attempt Record Breaking Stunts at Indy 500

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Right up there with Lego, playing with Hot Wheels was the coolest thing as a kid. But, as we grow up, we usually leave the toys behind. Well, thanks to Mistress Los Angeles and Bandito Brothers, the Hot Wheels experience has traveled through time to adulthood.

The brand is erecting a full-sized, real word ramp that a real truck with a real driver will travel down at the Indy 500 May 29 in an attempt to break the record of 301 feet for the longest truck jump. The stunt can be seen on ESPN right after the Indy 500 broadcast. It's like Evil Knievel all over again.

Of the project, Bandito Brothers Executive Producer said, "It's been fun working on the biggest branded content project in America. Between the web films, the global brand television campaign, and the thirty minute television show that's going to air after the Indy 500, it's been one of the most exciting projects I've worked on."

We'll definitely be watching!

by Steve Hall    May-20-11    
Topic: Promotions



ConocoPhillips Tagline A Good Fart Joke

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Like a fart joke told at a church dinner, ConocoPhillips 66's decision to go with the new tagline, "Experts in gas since 1927," is questionable at best. It's like a fifth grade boy asking a classmate to pull his finger. Which is probably why the brand's agency, Venables Bell & Partners, decided to cast Pee Wee football players in one of the campaign's ads.

Awkward connotations aside, the brand would like us to understand the new approach is supposed to celebrate the company's "unique heritage and long standing history of striving to bring consumers the best in performance gasoline." Way to bring eloquence to gas.

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by Steve Hall    May-19-11    
Topic: Campaigns, Commercials, Creative Commentary



Bigger is Not Always Better

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Following the logic of this BBDO Berlin-created, Shilo-shot commercial for the smart fortwo vehicle, bigger is definitely not always better. But from the dawn of time, man wanted more. Bigger. Better. More comforting. Which probably explains the obsession with big breasts but we're getting off topic here.

The point this commercial makes is that sometimes progress in a certain direction is not always progress at all. Sometimes it's time to think differently and more simply. SO go buy yourself a toy car that will probably flip over the nice time you drive it on a windy day.

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by Steve Hall    May-19-11    
Topic: Commercials



Adrants, eBay, Trancos Host Party During Blogworld

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Here at Adrants we're always going to parties, writing about parties and taking pictures at parties. Rarely, if ever, do we host our own party. Next week, that's about to change. Adrants, along with eBay and Trancos will host a cocktail gathering Wednesday, May 25 from 6PM to 8PM at Stitch in New York. Stitch is located at 247 West 37th Street.

The bar will be open (thanks to eBay and Trancos) and there will be some food as well. So stop by, grab a drink, have a bite, meet Ivka Adam from eBay, Murray Newlands from Trancos and myself, Steve Hall from Adrants. You know it will be fun and you know you'll need something to do Wednesday night while at Blogworld.

You can register to attend here.

by Steve Hall    May-19-11    
Topic: Industry Events



Robots Audition For Hotel Bellhop Position

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New York hotel, Yotel, is on the hunt for an efficient luggage handler. And with help from Cunning, the hotel held interviews to find the perfect bellhop. All manner of robots, from RoboCop to the Terminator to R2D2 to Number 5 to that Japanese robot to Data to AI boy to Roomba to Hal and many others were interviewed. Hilarious stuff.

Turns out the whole thing is a riff on the fact Yotel has an actual robot that stores baggage for guests. Pretty cool.

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by Steve Hall    May-19-11    
Topic: Strange, Video



Virtual Bartender App Far Less Sexy Than Original

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Not anywhere near as hot as the original Virtual Bartender from Beer.com that made the rounds six years ago but far more practical and useful comes this virtual bartender iPhone app for the East Atlanta Beer Festival. Created by LBi and called Re:Brew, the application will provide real-time ranking of the 150 beers that will be poured at the festival.

Come on, LBi! This is beer we're talking about. Where are the beer babes? Did you set your geeks lose on this project and forget to have them overseen by that oversexed, thirty-something art director who hits on all the hot, young interns every year? For shame!

by Steve Hall    May-19-11    
Topic: Mobile/Wireless



Nudists Horrified by Bikini-Clad Hotties

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Flipping the table on the notion "nude beaches are gross" because, well, they are since the fantasy of seeing hot naked naked men and women is usually slapped down with the harsh reality most people aren't hot and should never take their clothes off at the beach...is this new work for Club La Senza.

We open on a nude beach filled with saggy, hairy people. Then, all of a sudden, six hot chicks emerge from the ocean and, to the horror of the nudist, are wearing bikinis. The sight is just too much for them to take. It's like...well...looking in the mirror.

Anyway, mild hilarity ensues. And the work has something for the ladies too. A hunky, six-packed lifeguard. Something for everyone to enjoy here.

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by Steve Hall    May-19-11    
Topic: Commercials, Racy



Apparently Five Agencies of the Year Are Better Than One

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As if the advertising business weren't already overrun with awards for everything from best pencil engraving to loudest infomercial, New York Festivals has seen fit to expand its Advertising Agency of the Year to Advertising Agency of the Year - By Country. Yes, now agencies the world over can grab the title. Well, at least at least in five countries on which the organization decided to bestow the honor.

The five winners are BBDO in the US, Forsman & Boedenfors in Sweden, Jung von Matt in Germany, Leo Burnett Sydney in Australia and TBWA in France.

As background, New York Festivals International Advertising Awards honors advertising's creative community with the following special awards: Advertiser of the Year, Network of the Year, Advertising Agency of the Year by Country, and The World's Best Idea.

by Steve Hall    May-19-11    
Topic: Industry Events



PSA Highlights Dangers of Red-Light Running

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Not quite as emotional and horrifically gut wrenching as that PSA from Ireland's Road Safety Authority but this road safety PSA from the National Coalition for Safer Roads which explores the familial devastation running a red light can cause.

The PSA centers on three women who share their story about how their loved ones were lost because someone ran a red light and killed them.

"No one ever thinks it will happen to their family," said David Kelly, president and executive director of NCSR. "Unfortunately, it's far too common. Every day, innocent lives are lost because of red-light running. This new PSA helps educate motorists about the dangers of red-light running and shows people how to get involved in our national coalition to make our roads safer."

A recent study by the Insurance Institute for Highway Safety (IIHS) found that 113,000 people were injured and 676 were killed in crashes that involved red-light running in 2009 - two-thirds of the victims were pedestrians, bicyclists and occupants of vehicles hit by the red-light runners.

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by Steve Hall    May-19-11    
Topic: Cause



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