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Today, social media sponsorship company IZEA announced WeReward Insights, a new survey feature for its WeReward mobile rewards application that helps consumers earn money from brands by performing brick and mortar-related actions with their mobile devices.
Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward has opt-in demographic data such as purchasing habits at stores and restaurants which can be analyzed and aggregated. That data can then be used by brands to get a real-time snapshot of their consumer's behavior.
Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
In its continuing mission to leverage any and all things for publicity, PETA purchased - for a the paltry sum of $200 - the right to place an ad on the urn of Aaron Jamison, a man who died of colon cancer this past weekend. When he learned of his condition, Jamison reached out to the ad world to help cover the costs of his impeding funeral.
At the time, Jamison joked, "I'm 400 pounds, so there's enough ashes to go around." Reportedly, 16 companies ponied up for ad space on his urn(s).
One of PETA's suggested ads reads, "I've Kicked the Bucket - Have You? Boycott KFC." The other urn ad reads, "People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt." These are proposed ads and proposed visuals. Actual shots of the actual urns have not yet been seen though last year it was reported Jamison would paint the messages own his own urns prior to his death. That will, one assumes, be determined this Saturday when his memorial service is held.
One might call this shameful. But one never really knows what direction one's life will take.
Nielsen has released two new white papers, "Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings," and "Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building." Tidbits from the two papers include:
- Online campaigns are being consistently delivered to people outside the advertiser's intended audience.
- Campaigns with high impressions are still only reaching a fraction of the intended audience.
- Online delivers audiences more effectively than some popular TV shows.
- Click-through rate is not the right metric to measure brand impact - virtually no relationship exists between clicks and brand metrics or offline sales.
- But, brand metrics for online campaigns can predict offline sales impact.
You can download each of the white papers here and here.
At the IAB MIXX Conference this morning during Advertising Week, Hulu announced Ad Swap, a new advertising product that allows watchers to swap out an ad they are watching for one that's more relevant.
As described on the Hulu blog by Hulu SVP of Advertising JP Colaco, "When an ad begins to play, a user can click on the Hulu Ad Swap icon in the top left corner of the player and bring up a number of ad choices, customized to that user's profile and previous ad viewing preferences."
Social media marketing software company Wildfire, today, announced the release of new analytics that allow marketers to gain understanding of their brand's reach on Facebook, including how well brands are accessing the friends of their fans and how successfully they're creating brand advocates. Wildfire's new analytics will work with Facebook's new Insights metrics but are said to help brands to these metrics in aggregate across all their Facebook pages and tabs.
Of the new analytics, Wildfire Founder and CEO Victoria Ransom said, "Facebook Insights provide marketers with powerful social media measurement tools to better understand and influence the discussion between a brand and its audience. Partnering with Facebook allows us to deliver a fully-integrated analytics solution that builds upon the foundation provided by Facebook's platform. Our enhanced social marketing tools give Wildfire customers an advantage when it comes to brand engagement."
When used in combination with Facebook Insights, Wildfire's analytics will highlight engagement, a metric Mark Zuckerberg, at the recent f8 conference, said is becoming increasingly important.
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