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Who Knew VW Could Save A Relationship?

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We often receive platitude-filled press releases which prattle on endlessly about the finer points of a particular piece of work's genesis or creativity. But this one from Velocity Films which recently shot an Ogilvy Cape Town-created ad for VW really lays it on thick.

According to the release, this work, "combines meditative beauty with a sensitivity to the lead character's vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik (director Erik Van Wyk) handles this love story with great restraint. Each scene - from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers - a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology."

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by Steve Hall    Jul-12-12    
Topic: Commercials



Brut's 'Manliness' Shames Old Spice, Axe

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So Old Spice makes your man the man your man could smell like. Axe and Lynx turns men into drool-worthy lady magnets. So what's left for Brut? Well, if your the family man type, you're gonna love it. If not, well, then not so much.

Created by Sigma Group, the spot is directed by Directorz's David Wild.

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by Steve Hall    Jul-12-12    
Topic: Commercials



Carnival Cruise Lines Fights Boredom With Yawn Bomb

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We all know Carnival Cruise Lines is known as the "fun ships." And when fun is fun, it's far from boring, right? Well Arnold has taken that notion and created the Yawn Bomb, a site on which you can "yawn bomb" your friends' boring website content.

It's all part of the brand's "Stop Boring. Start Cruising" movement. Having been on two Carnival Cruises, we can agree that Carnival is far from boring. Most websites, though...well, that's another thing entirely.

by Steve Hall    Jul-12-12    
Topic: Online



Glee's Lea Michele Graduates to Candie's Campaign

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Glee alum Lea Michele has found something to do after having been graduated from William McKinley High School. Following in the footsteps of Fergie, Kelly Clarkson, Britney Spears, Hilary Duff, Vanessa Hudgens, Ashlee Simpson, Jenny McCarthy and Hayden Panetierre, Michele can be seen in steaming up the current Candie's campaign.

Showing plenty of leg, Michele does a great job of calling attention to the brand's stem-ware.

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by Steve Hall    Jul-12-12    
Topic: Celebrity, Racy



Miranda Kerr Frolics Seaside For Victoria's Secret

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The stunningly sexy Miranda Kerr can be seen in Victoria's Secret's latest soft core porn...uh...commercial for it Summer 2012 line of cotton lingerie. Set to the tune of Rhye's "Open," the commercial has Kerr in a tropical, beach-side setting lounging around and prancing about while grinning at the camera and caressing her own body.

Which, of course, you would do too is you were as hot as Kerr.

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by Steve Hall    Jul-12-12    
Topic: Celebrity, Commercials, Racy



P&G Knows Olympians Will Always Be Kids to Their Moms

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Following its Cannes-winning (five Lions) Best Job ad which saluted moms and touted the brand's sponsorship of the 2012 London Summer Olympics, P&G is out with another wonderful piece of Olympic-themed work. Created by Wieden + Kennedy, Kids envisions a world filled with child Olympic athletes. Which, to a mom, is always how they will view their fully grown Olympic athletes.

It's not as heart string pulling as its predecessor but its equally as inspiring. And true.

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by Steve Hall    Jul-11-12    
Topic: Commercials



Humorous Mantherapy Tackles Suicide Prevention

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Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life's curve balls with Mantherapy.

Sitting in his, ahem, mahogany-filled office, complete with buck head, trophies, diplomas, and leather-clad arm chair, Dr. Mahogany, who cleans his desk with a leave blower and warms his hands by stuffing them down his pants, explains men have a certain way of doing things. And when it comes to divorce, depression or suicidal thoughts, men should have a certain way to deal with these issues too.

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by Steve Hall    Jul-11-12    
Topic: Campaigns, Cause, Online, Video



How to Have Sex While Ironing Your Clothes

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International porn legend, Nacho Vidal, has unleashed his secret to stellar performance in bedroom. In a comical mostly-NSFW video, we see the effects of the aphrodisiac/performance enhancement supplement Fortiplus on Vidal as he pleasures woman after woman after woman...all while he seemingly goes about his daily business.

Guess it makes sense that sex simply becomes boring for a porn star after a while and all that matters is whether or not one can maintain an erection. Personally, we enjoy the aphrodisiac-like spontaneity of random sexual encounters.

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by Steve Hall    Jul-10-12    
Topic: Commercials, Racy, Strange, Video



Doritos Mariachi Band Brings Love Machine to UK

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Doritos UK recently launched For Fun Add A Little Mexican, a campaign which features the band, Mariachi Doritos. Over the course of the summer, the band will perform personalized online an in-person performances - akin, in a way, to Old Spice response videos - to those who visit the brand's Facebook page and sign up.

Check out one of the videos below. Would Girls Aloud be proud?

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by Steve Hall    Jul-10-12    
Topic: Brands



What Would You Do In Public For A Free Snack?

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It's always amusing to see how far people will go to get something for free. Or, more accurately, what they're willing to do in public in response to a marketers guerrilla shenanigans.

Recently, BBDO Adelaide asked Australians to perform a few tasks - from pushing a button to dancing to kneeling and bowing to "the almighty one" - to receive some treats from a Fantastic Delites vending Machine.

Apparently, this is just the beginning. The video ends with the text, "Did they go far enough? To be continued..." Which basically guarantees we'll be seeing more shenanigans soon enough.

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by Steve Hall    Jul-10-12    
Topic: Guerilla



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