Water Is Life, with help from DDB New York, is out with a new PSA that llustrates just how entitled and lame most of us in the first world are as compared to those in the third. And now that we're mentioning the first and the third world, why doesn't anyone ever talk about the second world? Is there one? If so, who lives in it and, for that matter, where is it?
Anyway, we like this PSA. Watch it and you'll feel like an idiot the next time you bitch about getting pickles on your burger when you asked for no pickles or when your phone charger cord isn't long enough to reach your bed.
If you're creating online campaigns (from a creative or media standpoint) and you want to make sure you have the right creative on the right site with the right offer matched up to the right landing page, you might want to watch this interview with EngageBDR Client Services Director Andy Dhanik. In the interview, he talks about how his system can integrate with existing ad servers and optimize creative pairings (landing page, banner, purchased site). It's a bit technical but isn't everything about advertising these days? That said, don't toss it off. It matters.
Bundaberg Rum, the brand that had all kinds of fun blowing up an alligator on a golf course...and then apologizing for it...is out with a new commercial that, well, blows up the true history of how Bundaberg Rum came to be.
Directed by Mike McGuire, the story of Bundaberg Rum having been born out of a surplus of molasses in 1885 shifts over the years, as is the case with many historical retellings, into a story filled with wonder and grandeur. Watch here as the brand has disabled embedding.
Sydney-based Monkeys has produced an interesting video that captures a reverse robbery. What's a reverse robbery? It's when a group of guys storm a convenience store not to rob it but to place some product in it. In this case the product is Oak Milk and the group of "robbers" is asking any and all stores that don't carry Oak to request a "robbery." Nifty and fun.
Count yourself among the lucky ones if you've never had to attend a middle school concert at which kids attempt to do the thing where you fill various glasses with various amounts of water to play a tune. The result is often an unpleasant assault on the ears.
Thankfully, Italian winery Tasca d'Almerita, with help from Mosaicoon, hired some professionals to do the very same thing and the results are nothing short of wonderful. Reminiscent of Honda Choir, the winery filled 250 wine glasses with 130 liters of wine and placed them in the hands of some very capable musicians.
Nothing at all like your average middle school music concert.
Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it's best to have all necessary expertise under one roof. Others would argue it's best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The unbundling camp would argue their approach provides better expertise and greater efficiencies. They are both right. And they are both wrong.
Both specialization and integration have their benefits. But what's most important is working together in the best possible way to garner the best possible results for clients. If that's integration, great. If that's unbundling, great. We're not here to debate the finer points of either camp. We're here to offer up some real-world insight into how real-world agencies are tackling real-world problems.
This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences...much like Facebook.
Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers' brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.
New work from RedSquareAgency for Momma Goldberg's Deli has some tongue and cheek fun with a trio of steamed sandwiches. Apart from the fact that steaming a sandwich usually results in a very soggy bun, we won't fault RedSquare Agency for that. After all, they're just the ad agency. It's Momma Goldberg who has to come to the realization that steaming is for truck stops. Get yourself one of those conveyor belt ovens, Momma. Way better.