Benny Benassi Bootie Babes Transformed Into Home Depot Ad


Not that it's likely we'll ever see women like this in an actual Home Depot but It looks like someone took our advice of of three years ago and went ahead and turned that Benny Benassi "Satisfaction" video into an ad by slapping the Home Depot logo on it along with some price and item graphics. It would certainly heat up Home Depot's image but, for some reason, we think they'll pass of this one. Get your jiggle-fest here.

by Steve Hall    Aug-16-06    
Topic: Brands, Consumer Created, Spoofs

McD's Hummered, Textbooks Commercialized, Old Men Blog


- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.

- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.

- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.

- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.

- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.

by Steve Hall    Aug-16-06    
Topic: Commercials, Online, Publishing, Weblogs

Use Your Legs, Not My Car


Apparently, some cyclists think touching the ground is beneath them. In this Fiat Palio spot sent to us by B.L. Ochman, a driver gets irked by a cyclists behavior but, in the end, exacts a satisfying revenge.

by Steve Hall    Aug-16-06    
Topic: Commercials, Good

Campaign Targeting Black Gay Men Pulled


Claiming the campaign "demonizes black male sexuality" Black Gay Men's Leadership Council Treasurer says an AIDS ad campaign featuring a black man in cross hairs currently running in Philadelphia scares people rather than urging them to go get tested. The ad has been pulled from the city's buses, the campaign's website and posters and post cards have been pulled back.

by Steve Hall    Aug-16-06    
Topic: Campaigns

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Tango Gets Romantically Gooey With Readers


Tango magazine in concert with Yahoo Personals has created a contest called Big Moment which seeks moving stories from its readers in four stages of love: looking, married, taken and engaged. Four winners were chosen based on an essay and will be featured in four upcoming issues of the magazine as well as on the publication's website.

The Big Moment story of first winner Cheryl Walenta, a single 26-year old woman and Lutheran minister living in Chicago, is chronicled in the September-October issue. Walenta was facing a new chapter in her life after she ended a comfortable but not compelling relationship and was making a move to Houston to pursue a summer internship. Tango will track the adventures of Walenta via a bi-weekly dating blog on Tango's website.

As the PR rep who sent us this info suggested, "cue the Manilow music..."

by Steve Hall    Aug-16-06    
Topic: Magazine, Promotions

Dear Casale Media: Stop Serving Pop Unders


Dear Casale Media,

Please stop serving insanity-inducing, seizure-causing pop unders. Please stop usurping people's decision to block pops by circumventing their browser's pop blocking mechanisms. Please stop foisting crap on us like a pointless Coke versus Pepsi taste test. And Coke, Pepsi, do you really want your brand portrayed in an ad unit that is more maligned than a telemarketer call? Casale, you are huge. You have the biggest booth at every ad:tech show. Surely you have revenue streams other than those that cause people to want to convert themselves into digital 1's and 0's, climb inside their computers, travel through the Internet until they find your ad servers and kick the shit out of them until the words "pop under" and "pop up" are now longer in their vocabulary.

by Steve Hall    Aug-16-06    
Topic: Online, Worst

The Coke Side of Life Is The Good Side of Life


OK. Now that YouTube has awoken from its hangover, we can now take a look at that Coke Grand Theft Auto commercial. Click. View. Wow. We like it. Nice messaging in an environment that's usually filled with nothing but negativity, depravity and buffoon-like idiocy. Kudos to Wieden + Kennedy for...ok, cue the cheesy music...showing everyone the world doesn't have to be the apocalyptic place it's usually portrayed to be. There's a different side of life. The Coke Side of Life.

by Steve Hall    Aug-16-06    
Topic: Best, Commercials

Bus Sides Change Based on Bus Location


As part of a comprehensive, many million dollar campaign for local search engine, AKQA, in a first they tell us, created bus sides on 25 buses that use GPS to change the advertising message based upon the bus's location. The approach aligns perfectly with's business premise: to deliver local information relevant to one's location.

The agency also created bus shelters which display a map of where you are and allow you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter. While this seems like a very logical use of technology to further a marketing strategy, AKQA was the first to do it which is, perhaps, why this agency wins so many new clients and awards.

by Steve Hall    Aug-16-06    
Topic: Good, Mobile/Wireless, Outdoor

Oil Sucks, Wind Blows, Video Contests Are Fun


Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.

by Steve Hall    Aug-16-06    
Topic: Good, Online, Promotions, Video