We know sex and advertising are great bed partners but add teasing into the mix and you've really got everyone's attention. Here's an out door campaign running in Chennai, India which, on one board has an image of a sultry looking female next to the headline, "I did it once a week, now I do it almost every day!" and on another has an image of an innocent, eager looking woman next to the headline, "I was anxious to start with, now I can't wait to do it." Some sort of pro-sex campaign? Of course not you dirty little ones. It's a campaign promoting a 30 minute Xpress work out at health club chain, Fitness One. Other images here and here.
To promote the upcoming Tim Burton movie, The Corpse Bride, Boston-based Pod Design has created not one but three online microsites. Adverblog points to Post Mortem where you can ask the dead questions Ouigi board-style; Bonymail where you can create messages from the dead to send to your friends; and Sept23 where you can view a scary video of a graveyard and a quick trailer for the movie. It's all nice, quick and simple - just the way we like our virals.
It seems the American Society of Magazine Editors - which, oddly, sounds like a bunch of old men sitting around in a smoke-filled country club lounge - didn't take too kindly to the recent stunt The New Yorker pulled with Target - selling all ad pages, exclusively, to the discount giant. The Society requires magazine's with one sponsor to include an editorial statement stating the advertiser had no influence over editorial content. The New Yorker did not include such a note. Whether or not lines were crossed here, Target, as always, accomplished a masterstroke of publicity with this move and is likely sitting back laughing at all of those who have raised issue with the stunt.
With A United States Supreme Court Justice slot open, the government can use all the help it can get filling the slot. Recruitment firm Accolo, the company behind the wildly popular Spicy Paris spoof, has placed a job listing on its site for the open position and has posted some initial interview questions for candidates to answer while applying. Questions, which cover the gamut of political ideology, range from asking where applicants would find justification for the right to privacy (My bathroom, Warren Burger's imagination, The Bill of Rights, My credit card company's database) to past experience with the federal legal system (Bailiff, Litigant, Juror, Judge, Attorney, Convicted felon) to which sitting judge the applicants beliefs align (Sandra Day O'Connor, Ruth Bader Ginsburg, William Rehnquist, Stephen Breyer, Judge Judy).
The job description and application can be forwarded to a friend which should certainly give Bush a bit more choice than he'd other wise have pulling from his inner, old boy network.
We think we've just stumbled upon one of the most enjoyable, most addictive and most entrancing online games in a very long time. Random Culture notes Saab UK has launched Race Against Time, an online "choose your own adventure" game, similar to the recently launched Choose Your Sauce KFC game, in which players take a Saab for a timed drive having to make multiple decisions upon the way. From deciding to stop for gas or not, ask directions or guess, give a stranger a ride or not, and more, the game sucks the player in and keeps the interest high. Very nice work created by Draft London which designed, shot, wrote and produced the site.
Having had grey hair since the age of 25, Desperate Housewives star Teri Hatcher is quite comfortable with with it and has recently signed a marketing agreement with Clairol to become spokes person for the company's Nice 'n Easy hair color product. So, what did hatcher do after having her hair fawned over all day during the LA photo shoot? She went home and took a shower. We hope that doesn't mean she doesn't like the product. Photo by George Holz.
After spending several month filming her failed Showtimes series Fat Actress, Kirstie Alley has lost 50 pounds and will appear in an print and TV ad campaign for Jenny Craig. Ads will appear on A&E, E! Entertainment, Oprah and in People and Self.
Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.
"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."
Grey New York created the campaign which will air on network and cable TV.
Flickr user Cardhouse saw this ad for Nestle Ice Cream Drumstick and thought it was bit bit overcharged sexually and wrote, "I don't know ... perhaps it's just me ... but reading this little 'ad slogan' juxtaposed next to Ms. Overt Sexuality here somehow reminds me that advertisers are complete assholes." That may be true but we all know there's one incontrovertible rule in this business: sex sells. Lick that cream, baby!
Adland reports Virgin Express has, at 1,100 meters, has placed the world's longest billboard. It stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten. Adland says the copy reads, "you can fly from Berlin to Brussels as from 41 Euros." 660 miles. Just how long did it take to erect that thing?