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Levi's 'Denim Monsters' Come to Life

levis_moving_monster.jpg

Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.

by Steve Hall    Feb-10-06    
Topic: Good, Guerilla, Outdoor, Strange



Hand Cream Ad Looks Like Porn But Isn't

hand_cream_porn.jpg

Watching this ad sent to us by Bucky Turco, with some nifty camera angles, tight shots and specific positioning of a pair of hands, you might think you're watching a porn video but be assured you are not. While this would never air on TV in America, it, apparently did elsewhere. We'll leave it to you non-U.S. readers to figure it out for us.

by Steve Hall    Feb-10-06    
Topic: Commercials, Strange, Television



GM Paints 'New York Post' Yellow For New Corn-Based Fuel

post_gm_corn.jpg

With the tagline "live green, go yellow" GM, today, has painted the homepage of the New York Post's online site along with other sites such as the Austin American-Statesman yellow to promote the company's E85 ethanol-fueled vehicles of which there are already 1.5 million on the road. The vehicles can run on either gasoline or the new E85 fuel. E85 fuel is 85 percent ethanol and 15 percent gasoline and is made from U.S.-grown corn and other grains. The company will introduce and promote more E85-capable vehicles mid-2006.

The yellow takeover and the ads point to a live green go yellow microsite where visitors can find out about the fuel's benefits, how it's made, what vehicles will run on it, play a Stalk Car Race game, see the TV and print ads and get live green go yellow goodies.

by Steve Hall    Feb-10-06    
Topic: Brands, Campaigns, Online, Television



Old Spice 'Mix Your Own Video' Makes Her Hot

old_spice_hot.jpg

Old Spice has created a site called When She's Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men's product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a "director's cut" that's got all the ubiquitous "too hot for TV" boob shots, butt grabs and gyrating "do me" hip thrusts.

by Steve Hall    Feb- 9-06    
Topic: Consumer Created, Good, Online



Virginia Madsen Makes Valentine's Promotional Appearance For Pitney Bowes

virginia_madsen_pitney_bowes.jpg

Today, with Valentine's Day quickly approaching, Pitney Bowes, along with actress Virginia Madsen and romance writers turned Vanderbilt Hall at Grand Central Terminal in New York into Valentine's Day headquarters. Commuters were able to select and write Valentine's Day cards and send them to loved ones. Romance writers provided tips on how to write the perfect Valentine's Day card and those that wanted had the opportunity to send Valentine's Day cards to soldiers serving overseas through a partnership with Anysoldier, Inc.

by Steve Hall    Feb- 9-06    
Topic: Celebrity, Promotions



Skeletal Nicole Ritchie to Pimp Diet Dr. Pepper Valentine's Day in New York

lohanrichiestarving_small.jpg

AdFreak points to a release that announces skin-on-bones celebrity Nicole Ritchie will, on Valentine's Day in New York, hand out flyers for, humorously, Diet Dr. Pepper. While one wonders if Dr. Pepper isn't trying to kill the poor girl surrounding her with all this diet pressure, AdFreak properly asks, in reaction the company's claim there's nothing diet about Diet Dr. Pepper, "If you don't want people thinking diet, why hire a skeleton?"

by Steve Hall    Feb- 9-06    
Topic: Celebrity, Promotions, Strange



Agency Valentine Card Wallows in Cassette Mix Tape Nostalgia

valentine_cassette.jpg

For those of you from the cassette tape days, you might find this Valentine's Day card from Exopolis a little bit of fun. Back in the day, kids placed their cassette tape recorders next to their clock radios to record their favorite songs while playing DJ making cheesy mix tapes for their friends. Exopolis has taken that practice digital providing a cassette tape juke box of sorts with classics like Hall & Oates' Kiss on my List and our fave, The Divynls' I Touch Myself.

by Steve Hall    Feb- 9-06    
Topic: Agencies, Good, Online



David Hasselhoff Humps Pepsi Bottle Cap

hasslehoff_pepsi.jpg

Apparently, in Australia, it's acceptable for David Hasselhoff to hump a bottle cap Elvis-style for Pepsi on a billboard. I thought he was banned to Germany. Experience the full size image of this abomination here.

by Steve Hall    Feb- 9-06    
Topic: Bad, Outdoor



Bud 'Secret Fridge' Ad A Flop According to Brain Scan Study

superbowlbrain2.jpg

Forget pontifications from ad pundits and polls from USA Today, the real winner of the Super Bowl most-liked crown is Disney's "I'm Going to Disney" and Budweiser's "Office" ad. This, according to a functional magnetic resonance imaging study sent to us by Adrants reader John Brock and conducted at the UCLA Ahmanson-Lovelace Brain Mapping Center by Marco Iacoboni which measured brain response while the subjects watched the Super Bowl. Even more telling were the losers. The study found the much loved Budweiser "Secret Fridge" ad to be one of the least liked. You can read all the gritty scientific details here.

by Steve Hall    Feb- 9-06    
Topic: Research, Super Bowl 2006



Toronto to Get It's Own Times Square Ad Monstrosity

Metropolis-small.jpg

Looking like a Times Square wannabe, this design for a new building, the Metropolis, to be built at Younge-Dundas Square, a tourist mall, in Toronto is causing big debate among Canadians in the area. No marketer has yet lodged a complaint.

by Steve Hall    Feb- 9-06    
Topic: Bad, Outdoor



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