Altoids has revamped their website converting the whole thing into some sort of Vaudeville (?) show. There's even a contortionist game that lets you drag a guy around the screen until he's all tangled up. While we know the kids like all this entertainment, we just like to go to the store and buy Altoids.
For those of you who are not all caught up in the Tom Cruise couch jumping/TomKat/Scientology/pregnancy gossip thing, there's a nice little online game you can play while watching the trailer for his M:i:III movie hitting the screens May 4. In the game, created by Lodon-based agency Hyper Happen, cubes come flying out of the trailer which you drag to a box that explains their meaning. At the end of the trailer, you must arrange them in the order they appeared. After that, you proceed to level two which links you to Google Earth where you can find some sort of 3D model relevant to the movie. We never got past the cubes so you'll have to play yourself to see what the deal is. Oh, and yes, Tom runs a lot in this movie just like he does here.
Adams Knight has created a television campaign for universal healthcare advocacy group healthcare4every1 which illustrates the apparent power some individuals and groups are using to stifle the conversation about improving healthcare in the state. There are three spots in the campaign and in each spot when an individual is about to reveal the address of the healthcare4every1 website, they are stunted by various methods.
Jenny over at Wiregirl features some of the images of Mischa Barton in here new role as bebe spokesmodel. Perhaps Marisa should become a bit more like Barton is portrayed here. See the rest of the images here.
The Perlorian Brothers, otherwise known as Ian Letts and Michael Gelfand but who actually like to be called Laszlo & Lucky Perlorian, have directed a Publicis Seattle-created spot for the Washington State Lottery. In the spot two character demonstrate, through various pratfalls, there are much easier ways to win millions of dollars. See all three spots here.
Of note, in the second spot, the crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up
resulting in the accidental wipe out into the wooden ramp which became the actual spot.
One would suppose the chance to listen to any music of one's choice for free might be a good thing. It certainly was (and still is) in the world of file sharing but the granddaddy of it all, Napster, is now offering free, ad-supported music. Yup. On the music service's site, 15 second video ads will be shown before listeners hear their selected tune. Up to five plays of 2 million songs can be heard for free. Then, the song can either be purchased for 99 cents of the visitor can subscribe to Napster's subscription service.
Ford, which is sponsoring the singer's summer tour, has aligned itself with Kelly Clarkson and is using her new song, Go, in a JWT Detroit-created :60. The campaign marks the switch from the company's old tagline. "Built for the road ahead" to the new and relatively meaningless tagline, "Bold moves."
There ought to be a rule for taglines. They ought to actually mean something and not be so bland they can be slapped on any brand interchangeably. "Bold moves"? I mean WTF? Are we talking about Bold detergent moving stains out of a shirt? OK, maybe Ford is makming some bold moves here but this tagline is about as descriptive as Intel's lame switch to "Leap Ahead" which sounds like some descriptor for a kangaroo daylight savings time convention. Seems Ford and JWT caught the boardroom brand blather disease.
In what would surely be called plagiarism in any other kind of book, an art director is selling his spec book to any aspiring creative to use in getting a job. Midwest creative Craig Ferrence has placed his book up on eBay and is offering it to anyone outside the U.S. Ferrence has posted a bit of the work on the eBay site which might cause anyone who happened to see it and then see it again while interviewing a potential candidate to wonder what's up. So if you're hiring in the near future and didn't happen to see the eBay auction, we have all the work here for you to check if you think you are looking at a suspect book while interviewing someone.
Aside from that and with no need for the work, Ferrence is just out to make a buck or two from some lazy ass creative who can't muster enough creativity to build their own body of work. Of course, the whole thing could just be some weird stunt.
In really important news today, WOMMA's Andy Sernovitz has, reportedly, called BzzAgent CEO Dave Balter a dick. Read all about it here. It seems Sernovitz is miffed by all the publicity BzzAgent gets but Balter says that is no fault of his. It's just lazy journalists who hold BzzAgent up as the only practitioner in the space which, of course, is not true and Balter acknowledges that.. Ever since buzz marketing and word of mouth marketing started and back to the days of Justin Kirby (who seems to have disappeared off the face of the planet) there have been these in explicable tiffs among people in this space. I don't know if it's a young industry trying to define itself or the personalities of the people involved but I do know it's dumb and unproductive.
Aren't we tired of Brokeback Mountain parodies and rip offs yet? Apparently, the folks at McCann Lisbon aren't and have created this Brokeback Mountain-themed commercial to promote the Lisbon appearance of CowParade, an art tour that features fiberglass cows painted by artist, designers, advertising creatives, students and the public.