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Boorman Burns Brands to Promote Brand

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Neil Boorman is going to gather together all his branded possessions, place them in a pile, douse them with lighter fluid and set the whole thing on fire. He's doing it as some sort of protest against the ruling power brands have over an individual's life and one's definition of that life. Of course, in a sick twist, he's doing it all to promote his own brand, a new book called Bonfire of the Brands.

by Steve Hall    May-26-06    
Topic: Brands, Promotions, Publishing, Trends and Culture



Campaign Says Don't Ignore Yor Liver

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The American Liver Foundation has launched a new campaign, which includes two 30-second spots appearing on ESPN, The History Channel, and National Geographic, among others and uses humor to raise general awareness of the liver and liver disease. The spots were created by filter, New York. Don't ignore your liver. Bad things could happen. View the spots here.

by Steve Hall    May-26-06    
Topic: Commercials



Production Companies Deserve Credit Too

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It's usually the agencies that get all the glory when it comes to television and video production but without directors, producers, sound engineers and special effects expert, most TV spots would still be in story board form laying around the creative conference room next to half empty lattes. So, from time to time, we like to call attention to those behind the scene that make your spots pretty. This time, it's Stardust Studios which did some work for R/GA on their What's Your Game About? video featured on NikeBasketball.com. In the video, Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker, Manu Ginobli, MVP Steve Nash and others do their thing while Stardust does theirs. Give it a look.

by Steve Hall    May-26-06    
Topic: Commercials, Good, Online



'Truth' Campaign Gets Ridiculous

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Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.

more »

by Steve Hall    May-26-06    
Topic: Campaigns, Commercials, Strange, Worst



The Future of Advertising Needs Doing, Not Talking

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Despite all the negativity you might read on Adrants, there are a great many minds in the advertising industry. Many of those minds work within the wall of an advertising agency or in a client marketing organization. Just as many work outside those walls as consultants, freelancers, speakers, authors, journalists, serial entrepreneuers and the like. Todd Copelvitz, a member of the first group for a period of time, is now a member of the latter group. Copelvitz has been very active in the interactive space for at least 15 years, most recently in the area of agency-side interactive and social media for several Dallas ad agencies.

Todd, who says agencies and media companies have become lazy in the face of the fast changing media landscape and shifting media consumption patterns, suggests all of those in the latter group get off their collective asses, stop bitching about what's wrong with the ad industry and put all those pontifications into practice by starting a company that leaves the old behind and acknowledges the new. Many people have made this call before. Some, because it's easy. Others, because it's a "those who can't do, teach" kind of thing. Further, some do it simply because it's what their good at. Todd hopes to turn theory into practice.

more »

by Steve Hall    May-26-06    
Topic: Agencies, Opinion



Book Benches Promote Reading In Istanbul

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The city of Istanbul is promoting reading with book benches. Benches that look like an open book have been placed around the city and on each bench which carry poems from 18 famous Turkish poets. You can view a larger image of the bench here.

by Steve Hall    May-25-06    
Topic: Good, Guerilla, Outdoor



Pepsi Launches Yet Another BBDO Pop-mercial

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You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.

more »

by Steve Hall    May-25-06    
Topic: Brands, Commercials, Television



Snapple Buys All of Radio Station's Inventory For Two Months

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AdPulp points to a New York Times article which details a deal Snapple made with Boston radio station WFNX in which Snapple paid $2 million to be the sole sponsor on the station from Memorial Day to July 4. Under the deal, no other advertiser will be heard on WFNX and its two other station in Maine and New hampshire. The sponsorship will consist of integrated brand messaging including DJ acknowledgment of Snapple's "Summer Free For All' sponsorship, allusion to Snapple tagline by frequent mention WFNX is "playing the best stuff on Earth" and the Snapple "whoosh" sound effect.

WFNX, an alternative station, is probably the only station in the Boston that would touch this but its admirable and something Snapple project agency EMCI President Jay Coleman has wanted to do since 1982 when he was impressed with New York's WAPP going commercial free that summer for a format change. We eagerly look forward to the results of this move.

by Steve Hall    May-25-06    
Topic: Good, Radio, Sponsorship



Little Black Book Keeps Record of Hotties And Axe Booty Tones

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Axe is at it again. This time they've launched Booty Tones, ring tones that are matched to 15 hotties, each of which is noted in a black book. It's always a good thing if a girl causes you to write, as on did here, "Can't belive I was able to get out of bed this morning." Check them all out here from the Demanding Diva to the Head Case to The Tease to the Ball n' Chain to the Eager to Please and more.

by Steve Hall    May-25-06    
Topic: Good, Mobile/Wireless, Online



Soccer Promoted With...Vibrators?

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Are we promoting soccer (excuse me, football) or vibrators here? Someone help us out here because we can't read whatever language this story is written in. While it seems a stretch to intertwine the two, we're sure the creative brief for this one was an interesting one. Another image here.

by Steve Hall    May-25-06    
Topic: Strange



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