« Oct-06 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  | Dec-06 »

Nice'n Easy Demonstrates Hair Model Dangers

nice_hair.jpg

Ever wonder what happens to all those hair models who do nothing but flail their hair around in commercials to show how lush and shiny the shampoo makes the hair? Well look no further than this self-deprecating Australian commercial for nice'n easy.

by Steve Hall    Nov-15-06    
Topic: Commercials, Good, Strange



Justin Long Not Heaved From Apple Campaign

mac_pc.jpg

AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.

by Steve Hall    Nov-14-06    
Topic: Brands, Campaigns



Ball Bouncing Babes, Field Wrestlers Promote Drink

ball_bouncing_babes.jpg

In the so bad they might even be good category, these two spots for YooHoo-like drink Primo are non-sensically wacky, questionably entertaining and most certainly too long. We get to see wrestlers in a field softened by a rabbit and bikinied babes bouncing on big red balls in a parking garage for some good passing by. Something about Primo bringing things back into focus.

by Steve Hall    Nov-14-06    
Topic: Commercials



Friday Nights Light, BK Brazil Does CGM, Flags Re-Branded

canada_plants.jpg

- Cynopsis reports "NBC has given a full season order to Friday Night Lights, starring Kyle Chandler. Thus far this season the show has averaged a 2.7/7 among A18-49 and 6.7 million viewers overall."

- We can't read "Brazilian"but Burger King Brazil has launched a contest that asks people to submit their own Whopper commercials mirrored after a currently running campaign.

- Commercial Alert's Gary Ruskin eloquently responds to the recent food industry self regulation announcement saying, ""Self-regulation is just another word for letting the fox regulate the chicken coop, which of course leads to dead chickens. Self-regulation has been a key ingredient in the childhood obesity epidemic. It is the problem, not the solution. The childhood obesity epidemic will continue until Congress passes tough new laws against marketing to children. Self-regulation is no substitute."

- Advertika has an interesting Flash video that has fun with the world's flags.

by Steve Hall    Nov-14-06    
Topic: Consumer Created



Competitive Placement Combines With Contextual Oddity

usps_ups.jpg

Now here's some contextual advertising double stuff for you. In an article about email and telemarketing touting their superiority over snail mail, not one but two snail mail carrier ads appear on the page: USPS and UPS. Not that there's necessarily anything wrong with an ad appearing next to a story that praises the opposite of what it does but there might be some competitive issues with the ads for competing services appear next to each other. You decide.

by Steve Hall    Nov-14-06    
Topic: Online



Sirius Has Whatever You're Into

sirius_hip_hop.jpg

Who says hip hop lovers don't like country, love Elvis and listen to Discovery radio? Not Sirius radio in it's new campaign which offers up it's service as something for "whatever you're into." Not a bad approach. After all, we all have closeted likes and dislikes that we don't share with others and only experience in the privacy of our car while driving to work or at home when no one else is there. Not that we have any odd likings. We're just saying. The campaign was created by Vancouver's Rethink and produced by Reginald Pike.

by Steve Hall    Nov-14-06    
Topic: Campaigns, Good, Television



Salvation Army Campaign Asks Us to Open Our Eyes

toronto_salvation_army.jpg

Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.

by Steve Hall    Nov-14-06    
Topic: Campaigns, Good, Magazine, Television



Girls Who Must Shop Get Help

shop_01.jpg

For all you "JenX" hipsterati females out there who love to shop but just don't have the time to waste finding that perfect miniskirt or winter coat, A Girl Must Shop is now here for you. Run by Megan Garnhum, the site (in blog form) promises to serve "the interests of hip, trendy gals who can appreciate the treasures that a shopping excursion can unearth, but don't have the time to discover all the riches on their own."

While we're not quite convinced hipsters would actually set foot inside Old Navy, Megan tells us "busy hipsters can find cool, affordable stuff - from the latest little black dress at Old Navy to specialized chocolates to single-serving champagne that's $4 can. And we help them find stores they didn't even know existed."

by Steve Hall    Nov-14-06    
Topic: Good, Weblogs



Porsche Hands Brand to Owners With Personalized Vehicle Names

bruce_porsche.jpg

Adrants reader John Brock tells us Porsche owners can now name their Porsche 911 models. Rather than the model insignia on the back of the vehicle, the owners name or any word they choose will now appear in the same Porsche typeface ans the model name did. Talk about handing your band over to the people. Not all brands can get away with this but an established, high-end brand like Porsche certainly can. Nice move.

UPDATE: Apparently, Porsche is not behind this rather an enterprising person in he Netherlands. We'd still like to see Porsche embrace this somehow rather than kill it.

by Steve Hall    Nov-14-06    
Topic: Best, Brands



'Silly Girl' Just as 'Obsessed' As Adrants

s_magazine.jpg

Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.

Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.

by Steve Hall    Nov-14-06    
Topic: Events, Magazine, Racy



« Oct-06 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  | Dec-06 »




Stanton Optical


Featured FREE Resource: