To promote its mixed martial arts December 2 pay-per-view event, entertainment company Bodog is introducing the BodogFight Red Light Fight series, mini fights that will take place in the back of flat bed trucks which will drive around New York City and several California cities. Complete with round card holding Bodog Girls, fighting will commence each time the truck stops at a red light. It ought to make for some interesting entertainment but we feel sorry for the girls in bikinis who, by November 19 when the promotion starts, could face some less then pleasant temperatures at least in New York. We'll be watching for them though.
UPDATE: If you want a sneak peak at a prototype of the truck, click here.
Advergirl, recently back from some sort of job-imposed exile, points to a direct to consumer drug commercial we can only wish to see in the United States. Free of law suit-induced medical blather ruining half the commercial, this ad tells the story of a Finnish "headplayer" who fell from fame due to headaches only to return with help from headache-reducing Pamfol 500. Much better than those four hour erection ads.
Perhaps everyone has seen this already but in yet another confirmation the new idea bucket is empty, Scamp unearths this ten year old clip from Dave Letterman which shows colored balls being unleashed down a steep hill. Oh, and there's watermelons too. As Scamp correctly points out, using a previous idea is not necessarily stealing. After all, all sorts of things have been "re-gifted" and passed off as new. It doesn't make the creation bad or the creators stealers. If each successive reincarnation serves its own purpose then it's more a good thing than bad. And the 'Balls' ad was a very good thing. Creativity comes, in part, through inspiration. Inspiration comes from the appreciation of something that profoundly influences. Influential work comes from...well, you get the point. It's a cycle. Hopefully as the cycle continues, value and relevance are a part of the deal.
If you're not yet sick of us writing about ad:tech, we're going to make you even sicker by pointing you to 183 more images of what's really important about ad:tech: the parties. Ariel Waldmen of Shake Well Before Use lugged around a big ass professional camera that put our lame but cool little Casio Exilm to shame. Here's the album where you can see Datran bar dancers, vamping hotties, people who like to lift up co-workers, bartenders who wish more people were at the party, fools who take pictures of people taking pictures of them and human flesh expressing itself on the dance floor.
While we didn't make it to Lindsay Mure's AdFemme party, a first for the organization, we did peruse a photo album of her ad:tech event which 150 or so attended. The party featured Emily Mure & Band whom we assume is Linday's sister. It looked like a good time and we hope she forgives us for calling her gorgeous.
Today Jim Donald, CEO of Starbucks, rang the NASDAQ opening bell. This marks the company's 35th anniversary and the start of holiday festivities at all stores, which will be decorated in big-bright red.
Awesome. Now is there any way we can talk them out of that naked 35th anniversary mermaid that got teachers all pissed off? We're not prudes or anything but it's seriously not cute. - Contributed by Angela Natividad
There's been some longtime discomfort about Happy Feet, a penguin-centred love story that whored it out behind the scenes with any company willing to toss bills in its direction. (Seriously. It has a lot of sponsors.)
Among its largest suitors - er, sponsors is Roche, seeking to promote its spankin' new anti-flu drug Tamiflu. This is the first liaison ever between a pharmaceutical company and an animated film.
Roche just launched a campaign for a site called Flu Facts. Incestuously, Happy Feet penguins on billboards refer families to Flu Facts and Flu Facts in turn refers back to Happy Feet. There's even a zip code function in which you can find out if the flu is in your area.
Which area isn't it in? Guess if penguins need Tamiflu then we all do. - Contributed by Angela Natividad
Yesterday's Advertising Industry Diversity Job Fair and Leadership Conference held at NYU's Kimmel Center had 300 conference attendees and 500 job fair attendees. In on of the panel discussions Deutsch Art Director Carlos Fernandez put things in perspective when he informed the audience advertising ranks 356 on a list of 357 or so industries ranked by diversity and comically wondered if industry number 357 involved wearing sheets. Although he didn't quite mean it literally, Draft/FCB EVP Director of Integrated Marketing Larry Evans spoke about the industry's chemistry and how those considering joining the industry must learn the ropes or risk having "the white cells spit you out."
The conference opened up a much needed dialog on diversity in advertising, a touchy subject no mater how you slice it or camouflage it. There were many fascinatingly eager students in attendance and several experienced industry insiders willing to answer attendees questions and offer advice on how to crack the ad industry. It was encouraging to see the throngs of students who took the rare opportunity to speak face to face with successful advertising people who very willingly answered the endless list of questions asked. Business cards were handed to students. Interviews were set up and, hopefully, jobs will ensue.
We were pleased to be part of this event and to enable the conversation. We hope to host more conferences on the topic in the future as well as, perhaps, in different cities across the country.
Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.
And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad
Today at 11 EST, the Word of Mouth Marketing Association announced Dell would be the first company to adopt the organization's Ethics Adoption Toolkit which companies can use to create their own word of mouth ethics policies and then share them with employees, vendors, and consumers.
From he release, "The Ethics Adoption Toolkit includes all the elements that companies need to make word of mouth marketing ethics an official policy within their organization -- including sample letters, contracts, press releases, and more. They are all customizable and can be modified to suit individual companies' needs and priorities."
Dell? Weblogs? Ethics? Ballsy move considering the computer maker's less than pleasant relationship with the bloguverse.
Yes, we are the first to bring you behind the scenes "stealth video" footage of Tiger Woods in a shoot for the soon to be released 2008 Buick Enclave. Our "insiders" leaked this very secretive video exclusively to Adrants only moments ago so you too could share in the glory of a spontaneous fart joke! It doesn't matter who took the Senate this week. Tiger Woods made a fart joke, "someone" videoed it and "someone" sent it to us hoping it might get some Lonelygirl15-like YouTube action.