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Microsoft Does Aerial Software Drop on Willow Springs Illinois

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Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,

The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.

by Steve Hall    Nov- 2-06    
Topic: Brands, Guerilla, Promotions, Strange, Video



Evergreen Launches Non-Confrontational Nature Campaign

evergreen_oxygen_small.jpg

Non-profit Evergreen begins a campaign that differs from typical tree-hugging orgs in that it's provocative without inspiring the provoked to pour oil onto small mammals.

Here you can decorate suburbs and city streets with nature stickers. This brought out the five-year-old in all of us. And in Toronto they suspended oxygen masks from trees. As a digression, why does it seem like everybody does stuff in Toronto?

The method reminds us of Truth except we didn't feel inspired to light up in a crowded, preferably windowless room - or raze down the next tree we see, for that matter. Nice work. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Direct, Good, Magazine, Outdoor



JWT Rolls Big, Game Gets Free Ads, Video Makes Money

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- "Oh, great. Another frickin' release asking me to spend precious time that I don't have." These guys really want you to see their brand spanking new website.

- Capitalizing on the growth of online video and riffing off Bling's search and win model, WeWin offers viewers of videos a chance to win prizes.

- JWT Detroit pulls an Agency.com and rolls big while hunting for talent.

- People love Gears of War so much they're making their own commercials for it which will surely make it into every social media fan's presentation for the next six months.

- Consumer generated content is a great way for people to make money....as long at they pump out 1,000 hours of the crap.

by Steve Hall    Nov- 1-06    
Topic: Consumer Created, Games, Online, Social



WWF Says Ignoring Global Warming Won't Make It Go Away

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The World Wildlife Foundation, in a new commercial from FCB Toronto, urges is not to ignore global warming by placing people going about their daily routines within situations apparently caused by global warming and acting as though they are oblivious.

by Steve Hall    Nov- 1-06    
Topic: Commercials, Good



Millionaire 'Fag' Offers Advice

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We know there's no lack of weirdos out there with get rich quick schemes but we don't think we've seen one that apparently likes to openly share his sexual preference inside his company's logo. Of course, there doesn't seem to be any problem with pediatric doctors alluding to pedophilia in their logos.

by Steve Hall    Nov- 1-06    
Topic: Strange



AdVerbatims Reveals Ad Industry's Idiocy

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If you've worked in advertising longer than one month, you know there are some very stupid people in the business. Perhaps you are one of them without even knowing it. To see if you are, check out AdVerbatims, a site filled with choice phrases from people who think they know what they are talking about but have absolutely no idea how stupid they sound.

by Steve Hall    Nov- 1-06    
Topic: Agencies, Good, Strange



Immortal Robot Tells Humans to Achieve Immortality by Walking

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Dishing up iRobot and Bicentennial Man robot-wants-to-be-human sentiment, this Johnnie Walker commercial tells us, from the perspective of a robot who wants to be human, to keep walking which, collectively as a species, grants us immortality in manner much different than that of a robot. As long as we don't drink too much while on that quest for immortality.

by Steve Hall    Nov- 1-06    
Topic: Best, Commercials



Candystand Releases Pyro Game

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It's called Skyburst and it's, don't blink now, a "fireworks arcade-style puzzle spectacular for everyone to enjoy!", and it's to promote those new LifeSavers Fruit Splosions candies. Yippee.

Okay, essentially it's a pyro game in a cheap tuxedo stitched by bright-eyed anime kids who write copy in exclamation points. Don't get us wrong. We like fire and we like anime, better still when they're together. We just wanted to make sure everybody was on the same page. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Games, Online



Madonna Benetton Ad Interestingly Timed With Adoption Controversy

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Make the Logo Bigger points us to a new Benetton ad in which Madonna candidly poses with her three children, including the boy from Malawi whose dubious adoption she's actively campaigning to defend. But hey, we're willing to bet at least $1 that one has nothing to do with the other. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Bad, Celebrity, Magazine, Outdoor



Boneless Animals And Farewell Tour Return For McRib

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Like an aging rock star who won't roll over and die, Mcdonald's has brought back their McRib sandwich with the MicRib Farewell Tour II, a follow up to last year's original McRib Farewell Tour. On the site, visitors can build their own rock concert light show that can be recorded and sent to friends, download McRib themed t-shirt designs, download McRib "power rock ballads" and download McRib wall paper for their computer. While that all makes for a good time, we found ourselves spending way to much time just watching that intro rocker chick do her thing. Over and over. Yes, we are truly ill. We admit it.

Also back is the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. This whole boneless animal thing. It just makes one wonder if all the PETA videos capturing the mythical boneless KFC chicken are for real.

by Steve Hall    Nov- 1-06    
Topic: Brands, Games, Good, Online



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