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You don't have to understand French to understand the message conveyed in this PSA about violence against women. The kicker of the message is a literal one and a powerful message that children do take after the examples their parents set for them. Young & Rubicam France created the spot.
Because nothing goes like sailors, rum and ass-shaking, 42 Below intro's Tahiti Dark Rum to Auckland Harbor with the Tahiti Dark Maidens. And if you ever had a doubt, yes, the Pussy Galore indeed exists.
In one fell strip Tom Fishburne of Brand Camp fame depicts 8 types of bad creative critics. The Blender gave us the biggest stomachache.
HP makes its first viral, a random pseudo-European situational with classical music featuring the stodgy Berthold and Max, and we love it more than we should.
Geico gives its angry cavemen therapy. The caveman commercials are heralded as America's favourite advertising and the perfect depiction of the "strong yet vulnerable male." We don't know about all that but we dig the cavemen too.
Sony Vaio launches a campaign in Brazil with this paper airplane thing.
Gaebler Ventures hides money in plain site to snag fledgling entrepreneurs - or at least some people hungry for Yemen's gelt (a handy pre-Hannukah Yiddish phrase for hunting other people's money).
Germany's Haagen-Dazs hawks vanilla caramel brownie ice cream as Canada's delicacy, which made us laugh because anything involving Canada makes us laugh including the notion that the linguistically-divided "Aye!"-chirping side of America has a national delicacy that happens to be purveyed by an ice cream company. And all this time we thought the US made brand-oriented individualism king. - Contributed by Angela Natividad
Here's a somewhat depressing campaign in which images of bummed-out, otherwise friendly-looking people are set behind community bars to demonstrate how the same thing, only worse, happens to human rights defenders worldwide. The campaign is for Amnesty International with TBWA out of Paris. Adverbox has more from the same campaign. - Contributed by Angela Natividad
Neiman Group of Pennsylvania created the new packaging for Troeg's seasonal Mad Elf Ale, which, despite its goofy appearance, boasts an 11% alcohol content. Art Director Joe Barry tells Ad Critic they aimed for "a jovial elf who looks like he can't wait to have a few swigs of the fine ale." He adds, "The client also asked that we incorporate a goblet because that's how real beer geeks drink it."
Now there's a nugget of wisdom we didn't know before. Who'd have guessed that Ghostface Killah and elves share a vessel of choice? And we can't help but wonder, are these alcoholic-looking elves the ones who make shoes or the ones who make presents? Because we've gotten some seriously fucked-up shoes and presents in our time. - Contributed by Angela Natividad
It's no secret we like self-deprecating humour in part because that's half the work done for us, so we couldn't help warming to the print campaign for Juicing the Orange, Pat Fallon's new creativity-oriented business book.
Toying with the defining moment in which a doe-eyed child looks up at mom and asks where babies come from, to which mom immediately spits out an improbable lie, Fallon's print ads add citrusy twist to a domestic nightmare and lend the sense that irreverent ideas remain good medicine for the changing threads of business. Check out variations hither and thither. - Contributed by Angela Natividad
The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.
Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."
Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad
Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.
The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.
But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad
To promote some new vehicles whose names we won't even bother to look up, Honda creates a destination on Myspace upon which people can get ranked a la Hot-or-Not and compete for the coveted title of MySpace Ultimate Profile. The page already has over 23,000 friends. Submissions include the usual indie-whoring hipsters and children. Enter yourself though you might be offset by the eight-year-old with the souped-up Civic. - Contributed by Angela Natividad
A cable company pitch is a cable company pitch is a cable company pitch. But in Geico's signature style, Comcast is throwing out a little off-colour, slightly befuddling humour to add some shuffle to the deck.
The bowling mermen serve as good representatives of what we're seeing from Comcast lately. And if Youtube is any indication, people think it's awesome. So here's to thinking outside the box and into someone else's playbook. - Contributed by Angela Natividad
To get down with plush-ass Gen Y four major resorts bundle up to host The Ski Tour, a hyper-trendy echo boomer orgy. As no youth-poaching Woodstock is complete without fashion shows, nods to smoking chronic and concerts by obscure artists like the ever-more-irrelevant Tommy Lee, The Ski Tour includes all these delights and more.
The site was created by Wirestone and sponsors include Spyder, Ice Breaker and Paul Mitchell, who continues to grasp for this demo even if most think Paul faded into the ether hand-in-hand with Molly Ringwald. Here's some advice: tear away from your beloved '80's aesthetic and maybe you'll vibe more relevant. In the meantime though, expect the smell of aerosol to intermingle with the stinging-fresh air on the piste. - Contributed by Angela Natividad
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