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Been meaning to get to this one for a few days. it's a campaign for ArriveAlive, an organization created by a father whose son was killed while driving drunk. The site touts the importance of the decisions and consequences that affect one's life. Calling attention to the site is a bathroom stall campaign which adheres images of drunken women to the floor and wall.
One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed slut-like with exposed thong, fishnet stockings and pumps. While no one really wants to look at a fat ugly drunk woman (or man for that matter), Copyranter wonders if we're supposed to think only sluts get drunk.
We've thought this at the end of every year for a long time but now it's ben made official. It seems 2007 has been dubbed The Year We Finally Ran Out of Ideas and that sentiment has taken on the for of a cartoonish re-cap of the year in which sequel-itis, Orville resurrection, the Dentsu scandal and Sony's rabbits are given their proper spot in the compendium of the year's work.
Ah yes, it's the end of the year and time for all those wrap up, bests, worsts and just plain wrong lists. Recently, TippingSprung (now there's a brand name with its own problems) conducted a Brand Extension Survey which sought to determine the worst brand extensions of the year. Topping the list was Precious Moments which came out with a coffin based on the company's cutesy collectibles.
In second place was the Humane Society which came out with a Dog Lovers Wine Club and in third was Hooters for its Girls Gone Wild apparel line. Hooters also topped the food extension list with its Hooters energy drink. In past years, Hooters stuck out as well for its Hooters airline brand extension.
Ries & Ries Laura Ries, in reaction to the findings, put it succinctly, telling BrandWeek, "Hooters doesn't stand for energy. It stands for boobs and chicken." You've got to wonder if father Al passed the baton to Laura on this one for good reason. Listening to Al discuss boobs would be as skeevy as reading an article about boobs written by some horny male ad slut like Steve Hall.
To demonstrate what human trafficking can be like, STOP THE TRAFFIK went to a career fair in London and invited young women into a "gallery" of top jobs abroad.
The women found themselves in a red light district-style window, feather boa included. We can only imagine the five excruciating minutes of mortification they must have felt after they realized what was going on.
This is pretty much how many women get into the sex trade. They're talked into a decent-wage job opportunity and take the plunge. The difference is, they can't walk back out and giggle about it later.
The effort was orchestrated by Duval Guillaume, Antwerp. It reminded us of this anti-trafficking South African effort, which also made use of bummed-out people in shop windows.
"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.
Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.
The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.
See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.
Bravo partnered with LimeLife to promote Top Chef, a show that's a lot like Iron Chef except not as entertaining because it isn't ever-so-crappily dubbed.
The result was a game called Top Chef Challenge, which is available on mobile phones. The object is to climb from entry-level dishwasher to 5-star chef in a virtual kitchen.
The game is available for a one-time charge of $6.99, or a $2.99 subscription fee if you happen to have a particularly extortionate US-based carrier. (Did we mention carriers suck ass? Now there are studies to prove it.)
To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.
Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.
Any chance of the pin blowing up?
Christmas is the time of year when when all that yuletide stuff rings from every street corner. When Salvation Army Santas are at every doorway. A time when love and joy supplant ego-fueled ladder climbing. A time when visions of sugar plumbs infiltrate the dreams of children. A time when the sound of sleigh bells brings a smile to everyone's face. I time when Rockefeller Place becomes an oasis from the city's grind. Christmas is the time when violence-fueled gamers beat the shit out of Jesus Christ.
At first, we were going to trash this campaign for Quebec's Crea Awards (formerly known as Gala des Coqs D'Or) created by Montreal agency Bos for several reasons. First, unless you live in Quebec, you've likely never heard of the Crea Awards (or its former incarnation). Second, as one of the creatives featured in the campaign, unless you create work that appears in this market, you'll never be in the running anyway. Third, highlighting the fact the world's creative leaders (excusing DDB Canada's Alan Russell) such as Alex Bogusky, Oliver Altmann, Pablo Del Campo or Tony Granger haven't won a Crea is like saying U2 never won some local music competition. It's meaningless.
Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.
The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.
The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.
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