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Tomb Raider Does Site-Takeover, Content-Manipulation Thing

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From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)

Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.

Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.

by Angela Natividad    Nov-19-08    
Topic: Brands, Campaigns, Games, Good, Online, Promotions



Bright Ones: Linda Bustos Will Make You Smile

Linda Bustos loves guacamole, hummus, salsa, tahini, tzatziki and peanut butter. A lot. So much so, she doesn't think of them as spreads or hors d'oeuvres, rather meals unto themselves. It's this endearing quirkiness, along with her penchant for chasing pigeons, giving hilarious presentations and getting really excited about ringtones which causes many people to become intoxicated with her amazing awesomeness.

Linda is an SEO and ecommerce guru who writes for elasticpath's getelastic blog on which articles such as Improving Search Results for Research-Online-Purchase-Offline Customers, Why eCommerce is a Lot Like iCanHasCheezburger, How to Find an Online Reputation Manager and Yes Virginia There Is a Santa Claus; He Searches for Free Shipping can be found.

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by Steve Hall    Nov-19-08    
Topic: Bright Ones



Laptops Change Lives, AdWeek A ThirtySomething, Yang Yahooed

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- Laptops can change your world. Well, not yours but the world of those who need theirs changed.

- Congratulations to AdWeek on its 30th Anniversary. The magazine is celebrating with a special issue that"looks at today's big-picture thinking combined with an examination of the key developments, game-changing campaigns, and big ideas from the past three decades."

- Looks like its all over for Jerry Yang as yahoo CEO. Not everyone is CEO material. And there's nothing wrong with that.

- GM paints a doomsday scenario and begs for government bailout.

by Steve Hall    Nov-19-08    
Topic: Magazine, Online



Even Australians Are Fat

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It seems America isn't the only place with an obesity problem. It was thought Asian women don't have breasts. Now they do. It was once thought America was the only place where guts hung over the belt line. Now that's not the case. Whether it's America foisting its eating habits on the rest of the world or whether its other countries accomplishing obesity all on their own, Australia has joined the club and is out with an anti-obesity effort from the country's Department of Health.

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by Steve Hall    Nov-19-08    
Topic: Commercials, Good



Disney Career Guarantees Nudity

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So what does an "aging" Disney star do when she gets too old for Mickey? She gets nude, takes pictures, puts them on her laptop, loses the laptop at JFK, reports it stolen and then attempts to twist the whole thing into a career-shifting media frenzy. But unlike her younger Disney brethren, Miley Cyrus and Vanessa Hudgens who accidentally (or so it is assumed) found themselves in compromising positions, 25-year-old Cheetah Girl Adrienne Bailon's "compromising position" was entirely planned by her publicist Jonathon Jaxon.

Yes, the girl might as well be a grandmother in Disney's eyes. After a successful run with three Cheetah Girls movies and musical tours, the Cheetah Girls movie franchise has come to a close and Bailon will seemingly be put out to pasture to fend for herself in the "grownup world."

And so it goes. The blunt transition from Disney to adulthood, never an easy one, plays out again. It will happen (is happening) with Miley Cyrus, the entire crew of High School Musical fame, Camp Rock's Demi Lovato and Wizards of Waverly Place star Selena Gomez.

by Steve Hall    Nov-19-08    
Topic: Brands, Cable, Celebrity, Opinion



iJustine, Karen Get Lost in America With AT&T

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Surprisingly, there hasn't been much press on AT&T's Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been "lost" in America and exploring Alaska, Austin and Chicago.

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Diddy Bottles His Pheromones

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We've seen plenty of evidence in the ad world of P. Diddy's self-deluded worldview: Ciroc Vodka, Burger King, Unforgivable.

Even so, I still choked a little upon catching sight of this two-page spread for I Am King, the direct and to-the-point moniker for his newest fragrance. Copy and packaging are flanked by The Man himself, tux-clad and perpetually defiant.

Diggin' how the spread lacks a sampler. Guess you're supposed to take it on faith that if Diddy shits it, it reeks of rosepetal.

by Angela Natividad    Nov-19-08    
Topic: Brands, Celebrity, Magazine, Promotions



Nova Scotia is Like an iPhone that Pees Coffee.

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It's funny about this subsite. For a few seconds I seriously thought it was for a phone called the Pomegranate NS08 -- which I had already begun to covet more than anything else I've ever wanted, ever.

Then I realized it's unlikely that a phone -- even one with email, internet, GPS, music and a camera -- will actually shave your face, brew coffee or double as a harmonica. (Though it's easy to picture scenarios where all those value-adds would be useful.) So, taking my cues from the site motif, I concluded this must be a campaign promoting the universal merits of the pomegranate fruit.

I hit "Release Date" and got a message that kind of seemed to corroborate my theory:


Someday you'll be able to get everything you want in one device. Today you can get everything you want in one place.

Followed by the product reveal, which did blow my mind because it struck me as so utterly improbable:

"Nova Scotia."

Wait, what?

by Angela Natividad    Nov-19-08    
Topic: Brands, Campaigns, Online, Promotions, Strange



HP Does Improv for Product Demos

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HP's enlisted improv actors from the Upright Citizens Brigade and the People's Improv Theater to spice up its YouTube learning center, gleefully dubbed MasterPC Theatre.

The point of the campaign is to teach you about the different capabilities of HP products in a refreshing and irreverent way, which it succeeds in doing whenever it's not bringing comedy traffic school to mind.

Expect to see the spots in rich media banners if "the economy picks up," said Don Russell from Source. Produced by Streamline Content, edited by Fluid.

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by Angela Natividad    Nov-18-08    
Topic: Brands, Campaigns, Online, Video



That's a Pretty Chic Biscuit, All Right.

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Or it's spec for Tom Tykwer's Perfume Deux: Redhead's Revenge. Dude on the chocolate bit looks kinda like Grenouille -- but really he's Le Petit Ecolier, a wee schoolboy who's served as the face of this snack since 1850.

For Lu Biscuits, which is currently having a chic little identity crisis. Okay, not really, but I seriously LOL'ed when the website started blasting ambient music. Because come on, all this for a biscuit. A saucy biscuit, sure. Even with a turn-on of a tea to pair them with, biscuits are still like less sexy cookies (NSFW).

by Angela Natividad    Nov-18-08    
Topic: Brands, Campaigns, Magazine, Online



« Oct-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  | Dec-08 »






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