O2 Produces Homage to Human Curiosity

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For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?

The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.

T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions.

The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Television



For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge

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You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



'High-Profile Client' Puts Brand in the Hands of WTF.

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This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client.

Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv.

Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client."

Clueless as to who? Find out below the drop.

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by Angela Natividad    Jan-13-09    
Topic: Events, Industry Events, Online, Promotions



Why Riney Left Pinnacle.

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You may have heard Hal Riney resigned the Pinnacle Foods account last Friday. There was no official statement as to why, but Agency Spy assumed it was because they need to make room for a new client.

Nice guess. Below, an internal Riney memo that hit our email this morning (author removed):

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by Angela Natividad    Jan-13-09    
Topic: Agencies



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Saks Arms New Ads with Soviet Kitsch

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Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya.

The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Good, Magazine, Packaging, Poster









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