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Muscular Man Boobs Scare Up Planet Fitness Membership

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You know when you see some street freak or maybe it's even your friend acting so beyond weird that you blurt out, "what planet are you from?" Well, Planet Fitness has tapped into that sentiment and in its first commercial for the client, Mullen gives as yet another example of the "what planet are you from" scenario.

In the ad, we see a a guy signing up to join Planet Fitness. But, he's just not any guy. He's a bit off. He's a bit full of himself. He's a bit in need of the guys in white coats with a strait jacket. But the cute Planet Fitness employee doesn't freak out. She just sits quietly as this man does, apparently, what he needs to do to make himself feel he's the man he really is.

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by Steve Hall    Oct- 1-10    
Topic: Commercials, Strange



Foursquare to Select Chicago's Next Mayor

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As Chicago's Mayoral craziness continues, Proximity has come to the rescue with Foursquarian Candidate, which aims to "even the playing field between concerned citizens and well-funded candidates by providing social media savvy Chicagoans the chance to win a campaign marketing team to support a Mayoral bid." Yes, people. Foursquare might serve up Chicago's next Mayor.

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by Steve Hall    Oct- 1-10    
Topic: Political, Social



Edge Offers Irritation Relief to Atlanta

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In a recent study, the Edge Anti-Irritation Index, Atlanta was found to be the most irritated city. Following Atlanta were Houston (No. 2), Washington DC (No. 3) and Baltimore (No. 4) ranked Findings were based on 11 different irritating factors, including humidity levels; weather conditions; incidence of traffic delays and congestion; average commute times; frequency of flight delays and cancelations; rates of sleeplessness; underemployment; pollens and allergens; pests; and comedy clubs per capita.

The study is part of a new campaign from the brand which hopes to help stamp out iritation. Part of the campaign provides real time irritation relief to people voicing their frustrations on Twitter. Irritation Solutions Team staffers, using the Edge Twitter handle @EdgeShaveZone, monitor for annoyed tweeters and then offer a helping hand in the form of prizes, gift cards or other items that might lend a little relief. To join the conversations, people can use and search #soirritating.

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by Steve Hall    Oct- 1-10    
Topic: Campaigns



Agility Key to Brands' Success in Social Media

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In an examination of how social media is dramatically changing the way people consume media and how marketers use (or should) use it, iCrossing Social Media Director Alisa Leonard writes, "the rise of social media is more than simply the rise of a new 'channel' opportunity. It has signaled the rise of a new, complex consumer modality, generating altogether new behaviors and communicative norms in general.

Continuing, she writes, "We, as consumers, seem to be on the brink of a kind of techno-cognitive nomadism, a world in which communication output is evermore ubiquitous, ambient and continuous --where conversation and activity, from tweets to Likes and Shares, are not only visible pieces of meta-data, but forms of content in their own right. The link between content, identity and activity is tightening, fast. We continue to witness the evolution of content and its consumption as a direct corollary to the evolution of the social web itself."

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by Steve Hall    Oct- 1-10    
Topic: Opinion, Social



Bali Prevents Collapse of Civilization by Concealing Nipples

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While there's absolutely nothing wrong with the female nipple, it would seem their presence will usher in the demise of society. It's as if civilization as we know it would end at even the slightest hint of nipple protruding from under a woman's clothing. Which, it seems, is why Bali is out with a new line of "concealer" bras with "revolutionary concealing petals for complete modesty." Because, God forbid, we'd never want any human to see what the human body actually looks like.

So ladies, if society has put so much pressure on you that you feel you have to perpetuate the charade nipples don't exist or if you're just shy or you just think your nipples are way too big, Bali has come to your aid. Need to conceal? Bali is for you.

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by Steve Hall    Oct- 1-10    
Topic: Commercials



LA Times Angers Readers With Front Page Ad, Offers Lame Defense

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On Wednesday the LA Times ran a full page ad on the front page of the newspaper for Law & Order: Los Angeles. While a wrap, the ad mimicked the actual paper's front page including the masthead and carried the headline, "Media Icon Hit by Crime Wave." To say the least, readers were miffed. One reader, Jesse Taylor, told ABC News, "I think it's irresponsible journalism but if their goal is to just shock then they did their job."

USC Creative Media Professor Doe Mayer derided the paper and NBC for the ad saying, "I think they've said something by what they've done. I think their actions speak far louder than any words that they can say. They've said that the commercialism of this, the financial implications of this are more important than what journalism should mean in our society"

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by Steve Hall    Oct- 1-10    
Topic: Newspaper



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