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Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up


- Sports briefs company Bjorn Borg hired two women wearing only shorts and pasties and had them interupt a men's field hockey game by throwing packages of the briefs all over the field.

- Not all politicians are dirty.

- Naomi Capbell splays herself all over vehicle and gas pump for Dennis Basso's Autumn/Winter ad campaign.

- Lawyer helps home owners fight increased property taxes. Hmm. One wonders if the legal fee would just equate to the adjustment negating the whole effort in the first place.

more »

by Steve Hall    Oct-27-10    
Topic: Celebrity, Guerilla, Political

Zombies Take Over Major Cities to Promote AMC's Walking Dead


Yesterday, an army of zombies appeared near Madison Square Garden and other parts of New York City. Covered in blood and looking every bit as dead as a zombie should, the army wandered about as part of a promotion for AMC's upcoming series The Walking Dead.

The zombies also appeared in 26 other cities around the world including Washington DC, LA, Hong Kong, Buenos Aires and Taipei as part of the promotion.

At one point, the zombies began to crawl over a taxi. But taxi driver David Pollack played along with the stunt and pretended to escape from the undead slipping out the back seat of his cab. Of the little role play, Pollack said, "I'm a tough New Yorker, but I don't mess with zombies."

by Steve Hall    Oct-27-10    
Topic: Guerilla

Dwyane Wade Becomes James Bond for Jordan Brand


Working with Miami Heat's Dwyane Wade, Wieden + Kennedy has created a campaign called Dominate Another Day for Jordan Brand. Yea, it's totally a take on James Bond and features Wade battling various bad guys including the Green Gang and Snake Charmer while he attempts to transport the rings back to Miami.

Along with the TV commercial are outdoor boards and online. A site called Jumpman23.com will highlight the back story of those in the saga.

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by Steve Hall    Oct-27-10    
Topic: Celebrity

'Queen Meg' Protests Meg Whitman's Gubernatorial Bid


Protesting Meg Whitman's stance on healthcare, medical record privacy and her general lack of political experience, the California Nurses Association has unleashed Queen Meg, part of a "sabotage bus tour" running up to California's Nov. 2 election. The Queen med Bus Tour will follow Meg Whitman along her campaign stops across Southern California.Nurses from the Los Angeles area will join the protest.

In addition to the tour, the California Nurses Association has launched a social media campaign using Facebook, Twitter and YouTube.

by Steve Hall    Oct-27-10    
Topic: Political, Social

Maria Lawson Lends Prodigious Cleavage to Miss Fit


Miss Fit, a small, UK-based company specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, has signed a deal with the very curvaceous X Factor star Maria lawson.

Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning.

Of her size, Lawson says, "I have grown to like my body. When I was younger I was very self-conscious and didn't like my boobs at all. I wished I could be like all the small dainty girls who could wear cute little tops! My mum always told me to be grateful for what I've got and now I am."

Lawson will model the brand as part of an upcoming PR push.

by Steve Hall    Oct-27-10    
Topic: Brands, Celebrity

Endangered Species Plead Their Case in Biodiversity Effort


Who the hell invented the term "biodiversity?" It sounds like some kind of namby pamby version of a perfectly good word that's been around forever: extinction. Yea, biodiversity is all about being nice to endangered animals so they aren't forever erased from this earth.

Can't we just say what we mean? Do we always have to invent "softer sounding" phraseology when all we really need to say is "hey, there aren't a lot of blobfish around so stop killing them. That said, this new campaign from for Biovision from Walker Zurich is amusing enough.

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by Steve Hall    Oct-27-10    
Topic: Cause

Foursquare Farts


Hahahahaha! here's an absolutely pointless spoof of Foursquare called Fartsquare.Yes, it's completely juvenile and devoid of any socially redeeming qualities. Then again, one of the top selling apps in The App Store is iFart. You can never get enough bathroom humor.

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by Steve Hall    Oct-27-10    
Topic: Social, Spoofs

Campaign Urges Students to Cop A Feel


Normally, any effort that urges one student to touch another student's breasts would be heavily frowned upon. Though, in this case, it's for a good cause: breast cancer awareness. A charitable cause group called Coppafeel will descend upon the University of Exeter in the UK for what it's calling Boob Attack!

The goal of the campaign is to make sure young women understand the importance of regular breast examinations. Founded in 2009 by Kristen Hallenga who, herself, was diagnosed with breast cancer which spread to her back, the campaign's Boob Team travels across the United Kingdom urging women to "get to know their boobs."

by Steve Hall    Oct-26-10    
Topic: Cause

SEO Company Wants Three Way With Adrants


We get propositioned all the time here at Adrants. You name it, we've been asked to do it. Perhaps it's our demeanor. Perhaps it's our fixation with a particular form of advertising strategy. Perhaps it's our obsession with top heavy women who love football. Whatever the case may be, we get propositioned a lot. Today, we were asked to engage in a three way. Yes, a three way.

Hey, we're all for a bit of adventuresome fun around here but this particular three way doesn't sound anywhere near as much fun as another kind of three way with which we are far more familiar. The following found its way into our inbox today:

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by Steve Hall    Oct-26-10    
Topic: Racy

Rubik Poses, Catfish Saved, Cutwater Creates, Zombies Unleashed


- Anja Rubik in the new Fendi Fall/Winter ad campaign.

- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.

- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.

- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.

- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.

more »

by Steve Hall    Oct-25-10    
Topic: Campaigns, Cause, Celebrity, Commercials, Video

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