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Survey: 88 Percent Dislike New Gap Logo

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In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

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by Steve Hall    Oct- 8-10    
Topic: Brands, Research



Nonsense: The Dramatic New Underwear Leotard Thing

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Here's a goofy spoof of Calvin Klein's recent Zoe Saldana commercial. The spoof features DW Diaz who has fun spewing the usual nonsense we are so used to hearing in fashion commercials. It's been out for a while but it's funny so give it a watch.

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by Steve Hall    Oct- 8-10    
Topic: Spoofs



Pillows Explode, Cleavage Distracts, Hotties Get Hotter

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- Exploding pillow heads sell Maxwell House coffee in Russian commercial.

- The Japanese sure know how to have fun with cleavage. They've made an entire game show out of it.

- The Advertising Hotties keep getting hotter and hotter.

- Subaru goes for mediocrity.

- Meet Dr. Dan Theodorscu, Director of the University of Colorado Hospital's (UCH) Cancer Center and an avid cancer hunter. From Cactus in Denver.

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by Steve Hall    Oct- 7-10    
Topic: Agencies, Commercials, Video



Rockport's Hot Commute Not so Hot

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So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.

But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

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by Steve Hall    Oct- 7-10    
Topic: Brands, Campaigns



Hot Seductress Raises Interest in 4G Mobile WiFi

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Wearing high heels, a very short miniskirt and a low cut, cleavage-bearing mini-lab coat, a brunette seductress sells Clearwire's Rover Puck, a 4G device that shares internet with up to eight people. The Taxi NYC-created promotion employs the standard hottie-for-hire approach but, despite the distraction, the presentation does convey product information quite well. And for the adventurous who like to experience the full effect of the presentation, allow the presentaion to pause at the predetermined points for some extra sexy fun.

"Ha! 4G is fast!"

Oh and don't forget to watch the creepy emoticon baby video that teases you into the whole thing.

by Steve Hall    Oct- 7-10    
Topic: Online, Racy



PSA Warns of UnSeen Dangers

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HIV. It's an unseen danger. And that's what Canada's One Life to Live Initiative encourages us to realize. In a new PSA, unseen dangers affect characters who can't see what's right in front of them. It's as if they were being attacked by...wait for it...an invisible disease. Nice concept.

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by Steve Hall    Oct- 7-10    
Topic: Cause



Survey: Do You Like the New Gap Logo?

We're going to keep this unbiased and simple. Do you like the new Gap logo? Yes or no.

gap_logo_old_new.jpg


by Steve Hall    Oct- 7-10    
Topic: Research



Short Shorts and High Heels Protest French Burqa Ban

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Hot chicks in short shorts and heels. Works all the time when the goal is to get a bit of attention. Doesn't really matter what the intended goal is. People will look at hot chicks just because they are hot.

In this case, these hot chicks - two French students, one Muslim - had a very specific purpose for donning short shorts, high heels...and mini-burqas. The two were out to protest a new law in France that makes wearing a burqa in public worthy of a fine.

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by Steve Hall    Oct- 7-10    
Topic: Guerilla



Exploding Kids Not the Best Approach For Climate Change Campaign

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While we're all for attention-getting advertising, blowing up children in a classroom really isn't a tactic we'd whole-heartedly recommend. Firstly, it's a lightning rod for generating instantaneous disdain. And that's exactly what happened after 10:10 Global ran this PSA. Sony, which is a supporter of the campaign, quickly distanced itself from the work and condemned it in a statement, saying the ad was "ill-conceived and tasteless."

Secondly, the ad is just bad and makes no sense. Why blow people up if they decide not to get on board with the whole carbon footprint thing? The strategy is just so far out of left field it's difficult to comprehend the mind set that came up with it.

That said, it is kinda fun to see Gillian Anderson, who narrates the ads, blow up at the end.

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by Steve Hall    Oct- 7-10    
Topic: Bad, Cause



Meetings Enlivened, Creatives Converse, Truchpole Outed (Again)

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- Bored in that dull meeting? Check out Adverbotz, a collection of your favorite phrases spoken in robot voice.

- The Gerald R. Ford Airport in Grand Rapids has launched a new brand and advertising campaign.

- Minneapolis-based Little & Company asked 30 creatives to record their thoughts on design. The results are collected on ThirtyConversationsOnDesign.

- And the Cornelius Trunchpole idiocy continues. Now a person claiming to be Gerry Graf (who likely isn't since our reply email bounced) says Mr. Trunchpole is Trevor Bittinger, an art director who once told Graf he intended to create an agency based on a ficticious ad legend. Does anyone really care?

- To promote Red Bull's Flutag event, Monkeyhead is out with another On the Wings of Glory video.

- AdWeek's Social Media Strategies Conference will take place on Oct 13th & 14th at 10 On The Park in New York City.

- Well here's a pretty cool iPhone iAd.

by Steve Hall    Oct- 6-10    
Topic: Agencies, Campaigns, Industry Events, Tools, Video



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