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This sounds very familiar. While we can't find it, we know this "wake up the dark, arctic town" thing has been done before. This time, it's Philips which is promoting its Wake-up light, a device that slowly illuminates over a set period of time after its alarm goes off. Basically, it's an alarm clock with a really bright light.
To promote the device, a video shot in the Arctic town of Longyearbyen calls attention to the fact the folks in this town experience darkness fo four months out of the year. Thusly, they just might be the perfect customers for the Philips Wake-up light.
The film was shot by Doug Pray, director of, Art & Copy and Surfwise.
In a commercial only geeks can truly appreciate, Twitter Co-Founder Biz Stone appears Stolicnaya's "Would You Have A Drink With You" campaign. The one that has celebrities (actual ones) talking to themselves. Apparently, Evan Williams was busy coding his next invention. Aside from the fact dubbing Stone a celebrity, the ad is bound to connect with the digerati and, yes, get the tweet shitted out of it. Or is it the shit tweeted out of it?
But who really cares because as Biz asks himself in the ad, "Did it ever occur to you that Twitter is an endless stream of meaningless babble?" Yes, Biz, it did occur to us. Every day. With every tweet we see.
No, Pepsi didn't buy AOL. They just purchased a page takeover unit that's got the Coke delivery guy doing a Tom Cruise/Mission Impossible stealth stunt to check out Pepsi Max. Apparently, he doesn't realize millions of people have access to AOL.com on a daily basis. So much for stealth.
We are a jealous bunch. We just can''t stand it when we see another succeed. So what do we do when someone steals out limelight? We make fun of them, of course. And that's exactly what Axe is doing to Old Spice right now with a new billboard campaign in Canada.
With the headline, "For men who'd rather be with a woman than on a horse," the campaign actually makes a but of sense. Because unless you're into bestiality, we think a woman is much more desirable than a horse.
During the recent Blogworld Expo in Las Vegas, SocialFresh Founder Jason Keath led a panel entitled How to Hire A Social Media Company. On the panel were Edelman's David Armano, Ignite Social Media's Jim Tobin and Digital Dads' C.C. Chapman. Out of the panel, emerged tips for brands (and even agencies) looking for social media expertise.
At a panel held during the recent Blogworld Expo in Las Vegas, ten tips for crisis management in social media emerged. Led by Powered Director of Strategy Valeria Maltoni, the three panelists, Proff Integrated Communications Managing DIrector Dallas Lawrence, Holtz Communication + Technology Founder Shel Holtz and Ford's head of social media Scott Monty shared their views on crisis management in social media.
During a recent BlogWorld Expo panel led by AdFreak's David Griner called Like it or Spike it, several traits emerged for successful social media campaigns:
1. Be authentic. In this medium, platitudes don't work.
2. Make it brainlessly easy for people to participate. Don't make people jump through too many hoops.
3. Make sure there is a clear and concise call to action. Too many brands are unclear in their explanation of how people should participate.
4. Avoid blatant self promotion within the campaign.
Yesterday around 10:30AM a truck owned by the band Imperial Stars blocked all three southbound lanes of freeway 101 near Sunset Boulevard in Los Angeles. The stunt, three months in the making, was originally planned for Monday but moved becasue of the Columbus Day holiday.
The stunt was hatched to promote the band's new single, Traffic Jam 101, which the band performed live atop the truck while traffic piled up for miles.
As many as thirty people in other vehicles were part of the stunt. Imperial Stars IT Manager Tyler Fairbanks said, "Most people were in shock, but then we started getting people yelling at us."
Well, yes, Tyler, people do tend to yell when idiots block traffic on a highway. People don't take kindly to being stuck in a traffic jam. Especially when it's for some stupid publicity stunt.
You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.
But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.
Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."
Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.
The Interactive Advertising Bureau and PwC US have released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion during that period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.
Display-related advertising - which includes banner ads, rich media, digital video and sponsorships - totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video grew as well, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.
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