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We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.
Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.
Out for a while, this work featuring The Hangover's Ken Jeong along with NBA players Derrick Rose and Dwight Howard has the three in a series of interactive videos which hype a new line of signature shoes from Adidas. In the series, created by 180 Amsterdam, Jeong plays self-made billionaire Slim Chin.
Along with the series, which will release several videos over the length of the campaign, 180LA created a music video featuring the three singing together. All the videos are here.
The spots break on television today on ESPN, TNT, BET, MTV, Comedy Central and Cartoon Network.
Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a Diorama campaign in the Denver International Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download. About 7,000 classics and puzzles will be given out during the TDA Advertising & Design-created campaign.
Based on the first week's results, the most popular books, in order, are Sun Tzu's The Art of War, Robert Louis Stevenson's Treasure Island, The Autobiography of Benjamin Franklin, Jack London's The Call of the Wild, and James Fenimore Cooper's The Last of the Mohicans. Least popular are Walden, Emma, and, at 8 downloads, Don Quixote.
- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
The Farmers Insurance Group has announced a partnership with Farmville. A first for an insurance company, Farmers will have its airship incorporated into the game. It will provide an insurance of sorts to the 60 million monthly players of the game with its airship. The airship will provide "wither protection" free for ten days so that players' crops won't...um...wither.
It was too much for Sesame Street but fragrance campaigns have never shied away from beautiful women with ample cleavage. And since this is Katy's own fragrance, she might as well lend her own delicious curvaceousness to the campaign.
The new fragrance is called Purr. Hence the catsuit.
You know, why don't lingerie companies just come right out and say it. Yea. Enough with this elusive stuff that tries to convince everyone the stuff is anything other than what it really is: clothing that makes men want to fuck women. Is there really any reason we have to gloss over that fact with over-produced videos of hot women tantalizing us with their curves and alluring looks that ooze desirous, animalistic need?
Oh wait. Where was I?
Suggesting the Roger Federer Gillette can on the head stunt was aided by special effects, this new ASBerlin-created Head commercial featuring Andre Agassi claims the man needs no help when it comes to hitting a tennis ball. We're not making any claims but does anyone really believe that the tennis racket makes the player and not the other way around?
Remember Ellen Feiss? Of course you don't. So, don't read any further until you watch this. OK? Watched it? Now check out this spoof Bantam Live did in which Salesforce takes on the role of PC and Bantam Live is, according to Bantam, the far superior Apple.
All we get after viewing this Tiger Beer Know The Not Known video is why? Why? Why? Apparently, it's to provoke curiosity in a campaign the brand is running that rewards people's, um, curiosity and awards them with access to underground, invite-only, Vice Magazine and Tiger sponsored events.
Or something like that.
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