Well this ad is just stupid. It's yet another take on how products that are supposedly so indescribably desirous, they turn people into morons. In this particular case, it's Wheat Thins Wheat Stix that turn a helicopter rescue team member into a blithering idiot more concerned with nabbing a great snack than doing his fucking job.
Yea, we get that it's supposed to be funny. But it's also tired, overdone and so far from reality it removes any connection that would at humor. Seriously? A rescue pilot that would opt for a snack instead of rescuing a person in distress?
We have TBWA\NY to thank for this mess.
Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.
The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.
The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.
The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.
Queens-born Tehmeena Afzal loves the New York Giants. Really, really loves them. And she's showing her love in a new video that can only be described as one of the sexiest football-related videos you will ever see. And while all her R-rated parts are covered, you'd best view this video away from the prying eyes of your boss. Or anyone for that matter. If only to prevent yourself the embarrassment of being caught "visibly affected" by this video.
With her immense - though oddly immovable - underboob, Afzal goes through all the right moves to get you excited about football...and other sports. But, as we mentioned above...not the kind of sport you want to play in the office.
Here's an interesting way to fund a film. Remember Lemonade: The Movie? It was about how a group of people dealt with life after layoff. How they pulled up their proverbial bootstraps and got their shit together. Created and directed by Erik Proulx, the film turned out to be a popular documentary success.
Now Erik has taken his directorial skills to Detroit where he is filming a documentary on that city and how several people have risen from the wrath and devastation that city has endured. To fund the film, he's selling every frame of the film. One dollar buys a frame. $24 buys one second. And $1,440 buys a minute. In the 90 minute feature, there will be 129,600 frames. Upwards of 7,000 have sold to date. Everyone who buys a frame or more will be listed in the credits. And Erik tells us this will land buyers in IMDB's database as official producers of the film.
If you can, support the work. If you've seen Lemonade: The Movie, you know the work will be stellar and the cause worthy. Details are here.
Check out Sears. Yea, that stodgy old department store your grandparents shopped at. Well, they must be doing something right because they're still in business and that's saying a lot what with the closure of so many other department stores and the rise of intense competition from Walmart, BJs, Coscto and the like.
Yes, Sears is still alive and kicking. Well sort of. They've gone a bit undead with a new zombie-themed Halloween promotion. Now there's nothing new or special about the shole zombie thing but for an institution like Sears to latch on is quite impressive.
The online site includes a Zombie Gift Guide, undead experts called the Blue Zombie Crew, a zombie friend maker, My Dead TV and an undead Twitter feed. You can even view the site in Zombian...whatever that is.
Sears. Not your grandparents department store anymore.
Pity the poor rabbit who's at the bottom of the food chain and whose foot is apparently only lucky to others. Feel the pain of a horse as it's put to work, raced or slaughtered for consumption by dogs and cats. Rage against genetic manipulation a turkey endures for your Thanksgiving dinner enjoyment because his wishbone sure doesn't work for him.
No, this isn't a PETA campaign. It's a campaign from KNARF for the School of Visual Arts that urges potential students not to rely on luck for a successful career but, rather, to take matters into their own hands and create their own future.
It's not so much a metaphorical stretch as it is, for better or worse, the acknowledgment we, as humans, have much more choice and control over our destiny than do animals. See two additional versions of the ad here and here.
So that sticker that's affixed to every new car on the dealer's lot? You know, the one that lists the price along with a lot of silly "accessories" like...oh...an armrest and other things that should be standard and aren't worth listing? It's front and center and...well...everywhere in a new Volkswagen Jetta commercial (or below) from Red Urban and 1stAvemachine.
That's one interpretation of the commercial. Another, and the one the brand and agency would prefer to be understood, is that the paper represents the detailed design work which went into creating the new vehicle...right along with the design of a new, lower price.
Either way, that's a lot of paper to be flying off a vehicle while making a trip over Winding Mountain Road. But there's no reason for anti-litter cause groups to get their panties in a bunch or for The Indian to cry. Nope. This baby is all digital and the paper miraculously disappears once it falls off the vehicle.
As Winding Mountain Road commercials go, this one isn't bad.
A new building wrap has appeared on the Tropicana in Las Vegas. The wrap is part of Absolut's ongoing campaign from TBWA and promotes, among others, the Absolut Crush, a drink made with Absolut Mandrin. Shot by Ellen Von Unwerth, the ad features Kate Beckinsale.
And if you want to see what the new Tropicana looks like on the inside, check out this video of our recent stay.
Even though ad:tech is just two days this year, that hasn't slowed the party schedule at all. In addition to the Moss Networks VIP Mixx + Mingle, Epic will host its third annual ad:tech Bash.
The party will take place at Hudson Terrace Wednesday, November 3 beginning at 9PM. There will be an open bar from 9PM to midnight. RSVP information is here.
On Thursday, November 4 beginning at 8PM, MediaMind will host its 9th annual (formerly known as the Eyeblaster Awards) Rich Media Awards at Providence Nightclub located at 311 West 57th Street. Be on the lookout fro an appearance by the famed Nannenator. Don't worry. You'll know exactly who he is once the dancing starts. You can RSVP and cast a vote for your favorite ad here.
On Wednesday, November 3, industry group The Oldtimers Group will host their event beginning at 8PM. The event is traditionally invite only. Stay tuned for more additions as we get closer to the event.
A Google Calendar of all the parties is here.