This week, Jack in the Box restaurants, with help from Secret Weapon Marketing, unveiled a new campaign aimed at maintaining and building mutual adoration between Jack and his fans. Well, that's a polite way of saying Jack is buying his way into people's social media hearts. The campaign, Be a Rich Fan, will thank fans by making a donation to a charity; you.
For every person who 'likes' Jack on Facebook, he'll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack's supporters really are and the number of people they help turn into new Jack fans. Since the more users who sign up means more money in the jar, Be a Rich Fan encourages word of mouth to friends and family, though everyone will likely want to win the big prize for themselves.
This is so stupid. An incredible waste of money. A waste of time. And an implementation of a strategy that is, to say the least, superfluous and needlessly dramatic. We all want a printer that can print fast. But do we really care if our printer can print faster than a race car? Apparently, there are a few people who think so otherwise digital agency Albion wouldn't have gone to the trouble and the expense of creating this work for the Epson Stylus Office BX625FWD printer.
While this entire scenario crafted by TBWA Toronto is, by their own admission, one giant urban legend, the story of the tiny turbocharged Nissan Juke going up against The Dred, some sort of giant, treaded, Transformer-style mechanical monster is interesting enough. After all, doesn't everyone want to know the car they are driving has an origin other than plodding along slowly on an assembly line deep inside some auto maker's factory? Of course they do. Which is why this commercial is fun.
It's not Jennifer Love Hewitt and this isn't the movie I Know What You Did Last night but the girl is pretty hot and the fisherman does look menacing. In this Axe Body Spray ad, we have a woman in a bikini sleeping on her boyfriend's lap. A fisherman approaches and pulls the blanket off her. The boyfriends, feeling a bit of modesty for his sleeping girlfriend's curvaceous hotness, pulls the blanket back up. The fisherman insists, pulling the blanket off again. He then pulls out a can of Axe body spray and gives it to the guys who then uses it. Miraculously, as with all Axe commercials, the woman...and her deliciousness...is, once again, uncovered.
Sick of hearing Train's Hey Soul Sister in what seems to be practically every ad out there? If not, you will be after visiting this compendium of Hey Soul Sister-fueled commercials organized by creatives Brad Meyers and Keith Stoeckeler.
The pair are out to stop the madness. Out to re-educate creatives on their musical selections. Out to call attention to the lemming-like behavior of the industry. And...out to have a bit of fun pointing out a trend.
If you find a commercial with the song in it you can submit it to the site.
The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.
The new PSAs feature characters and scenes from Disney's Bambi and continues Smokey Bear's message, "Only You Can Prevent Wildfires." Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.
The campaign includes outdoor and presence on social media.
Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.
Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.
There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
It's never polite to laugh at stupid people but when they're actors playing dumb, we guess it's OK. So have fun with this Sony Ericsson video in which three less-than-smart hotties babble on as only bimbos pretending to be stupid can babble. One wants to push a button on her phone to take a shower. Another wants to connect to her dogs and a third, well, she can't even get a coherent thought out. The whole thing's fairly comical.
But our favorite part is when Britney bounces bodaciously while finally getting her thoughts together ("If you're not tech savvy...) at the :40 mark. Now if someone could just make an animated gif of that.
UPDATE: Thanks Dare Digital. Here's Britney doing her bounce.
Call it lowest common denominator marketing. Call it the decline of civilization. Or...call it magnificently mouthwatering marketing. Bikes and boobs. The two are seemingly made for each other and Bennetts is keenly aware of this.
To celebrate the motorcycle insurance brand's 80th birthday, the Bennetts Babes, including the stunningly stacked Lucy Pinder, get wet and soapy and frolick while over-serious photographers capture their every wiggle and jiggle.