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Scarlett Johansson Celebrates Magic of Moet & Chandon

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We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what's not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.

Sure, very few of us actually live like this. But we occasionally aspire to. And that's what this work taps into. Our aspirations. And separately, we've all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.

If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.

The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.

more »

by Steve Hall    Feb-21-11    
Topic: Campaigns, Celebrity



You Will Like This Film Festival or Your Hand Will be Cut Off

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So DraftFCB in Lisbon came up with an interesting way to leverage awareness of social media to promote the sponsorship of a film festival. To call attention to Jornal de Noticias' sponsorship of the 31st FantaPorto Oporto International Film Festival, the agency did a little modification to the Facebook Like icon bringing it more in line with the subject matter of the film festival.

Like it or die. Or something like that.

by Steve Hall    Feb-21-11    
Topic: Events, Strange



Sophia Vergara Pimps Fitness, Bennett's Seeks Biker Babes

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- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.

- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.

- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.

- Boston University Adlab students talk about their work for Zipcar and Converse.

- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.

more »

by Steve Hall    Feb-17-11    
Topic: Celebrity, Commercials, Industry Events, Racy, Video, Viral



esurance Gets Goofy With Disco References and Dating Profile Hijacking

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The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."

The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.

We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.

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by Steve Hall    Feb-17-11    
Topic: Campaigns, Commercials, Strange



Super Cute Jennie Replaces Old Navy's Super Modelquins

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The SuperModelquins have been retired. We now have Jennie. Yes, Old Navy, with help from Crispin Porter + Bogusky has given us that perfect marketing tactic: the composite customer. Jennie is defined as "a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family." And the campaign will "connect with her through her love of music and fashion."

The campaign consists of music and videos produced by music house Honor Roll and directed by Joseph Kahn who is known for producing videos such as Eminem and Rihanna's "Love the Way You Lie," and Britney Spears "Toxic."

more »

by Steve Hall    Feb-17-11    
Topic: Brands, Campaigns, Racy



Mexican Stereotypes Eschewed With...Mexican Stereotypes

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In an effort to distance itself from Mexican food marketing stereotypes, Sterling-Rice Group has created a digital and television campaign for Ruiz Foods that pokes fun at the very stereotypical Mexican telenovela. Called, El Monterey, the effort includes a full on cast in multiple episodes that center on stereotypical telenovela plotlines such as forbidden love affairs, backstabbing, babies being switched at birth and mysterious illnesses.

Wait, what? Isn't that just playing into stereotypes as opposed to shifting away from them?

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by Steve Hall    Feb-17-11    
Topic: Brands, Video



Lane Bryant to Celebrate Plus Size Models With Las Vegas Fashion Show

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If your commercial is deemed too hot to TV, what's a reputable fashion brand to do? Head to Las Vegas and host your own catwalk, of course. And that's just what Lane Bryant is doing. Early last year, the brand ran a commercial with a plus sized model whose boobs were apparently deemed too big for TV by Fox and ABC.

The ad featured 5'4" 22-year-old Ashley Graham who is a 38D...apparently far too enormous for the networks to handle. They need to get out more. 38D is really not that big if you just look around a bit. But we digress.

On February 20 at Planet Hollywood, Lane Bryant will stage its first fashion show in almost a decade. And, yes, Graham will be there along with other lane Bryant models Lizzie Miller and Sydni Sales.

more »

by Steve Hall    Feb-17-11    
Topic: Brands, Events, Racy



Nissan Pits Juke Against Hot Model

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In a nod to culture's obsession with the combination of women and fast cars, Nissan is out with a collection of videos that takes a close look at this relationship. Acceleration, agility, aerodynamics and curb appeal are explored with help from stunningly curvaceous, bikini clad Amber and a wise ass spokesperson dude.

Great as this car might be, it'll never have more curab appeal than Amber. We'll take her any day over the Juke. Sorry, Nissan.

more »

by Steve Hall    Feb-17-11    
Topic: Racy, Video



Euro RSCG 4D Bulgaria Turns Website Into Search Engine

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Euro RSCG 4G in Bulgaria has eschewed the slow-loading Flashturbation agency website of yesteryear and has transformed their site into a search engine. Except you can only search from a pull down menu which offers up the usual, boring crap like About Us, Clients and Services among others.

On a more positive note, links across the top of the site point to the agency's blog, Twitter feed, flickr account, LinkedIn page and Facebook page.Of course, there's also a link at the top to the Euro RSCG Worldwide site...which is replete with the usual Flashturbation.

Wars are won one battle at a time.

by Steve Hall    Feb-17-11    
Topic: Agencies



Heineken Hotties Hug Facebook Fans

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To thank the brand's fans for Liking it one million times on Facebook, Heineken sent out an army of women to hug beer drinkers in Amsterdam bars. The effort is understated and leaves the T&A at home. Which, for a beer, is a welcome change. And, besides, who doesn't love a random hug from a random stranger? Well, a hot random stranger.

more »

by Steve Hall    Feb-17-11    
Topic: Guerilla



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