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'Old Farts' Take Over Social Media

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People over 65 are adopting Facebook faster than any other age group. That's the message in this video from the AARP. Additional statistics include the fact 6.5 million of those 65+ joined in May 2010 alone. Less surprising is the fact the fastest growing age group on Twitter is 35-49 year olds. Add to this the fastest growing group on Match.com is over 50.

Overall, 47 percent of 50-64 year olds are using social media; an 88 percent growth from 2009. The takeaway? It's the same takeaway no one in this youth-obsessed advertising business has ever listened to. There's a lot of "old people" out there and they have a lot of money to spend. The trouble is, there's a mentality in the advertising business that it's just "not cool" to create advertising for "old people" because, at least according to those in the business, "old people" aren't cool.

In addition to the fact "cool" is largely irrelevant, this line of thinking is ridiculous and illogical but as long as the hallways of ad agencies are primarily staffed with those aged 25-34, it's quite likely nothing is ever going to change.

more »

by Steve Hall    Feb- 3-11    
Topic: Research, Social



VW Employs Star Wars Theme for Passat Super Bowl Ad

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We have to agree with AdFreak on this one. We like this new VW commercial for the 2012 Passat which will appear in the Super bowl. The ad takes on a Star Wars theme with a kid dressed like Darth Vadar attempting over and over again to exert The Force on object around his house.

When the boy's Dad arrives home in a brand new VW Passat, the boy goes to work trying his hardest to get that car to react. Suddenly, it does. The boy is very, very surprised. Then we see the dad clicking the remote starter in the kitchen.

From Deutsch LA, the ad is called The Force and we think it will garner some positive reaction during and after the game. Of course, the fact we're already a Passat owner might sway our opinion just a wee bit.

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by Steve Hall    Feb- 3-11    
Topic: Super Bowl 2011



Blind People Work Better, American Apparel Gets Nude Again

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- PSA urges Norwegians to hire the blind because you'll be more efficient and you'll have more fun at work.

- American Apparel continues its nudity flirtation with a watercolor painting of three topless women. Previously, the brand served up some very young and very naked looking women in pencil sketch concepts.

- And here's that Skittles ad in which two guys are stuck in two giant fists hoping a giant bag of Skittles will set them free.

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by Steve Hall    Feb- 3-11    




Ad Banned For Claimed Drug Reference

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Well this is totally ridiculous. A Yves Saint-Laurent's Belle d'Opium perfume ad has been banned because, well, because the woman in the ad briefly points to her arm. Thirteen complaints were filed with Britain's Advertising Standards Authority claiming the ad somehow encourages drug use. WTF?

Of course the fact the product is named Opium and the voiceover intones, "I am your addiction. I am Bell D'Opium," could have something to do with the complaints.

Explaining the decision, the ASA said, "In the context of the ad, Belle running her finger down her inner arm could be seen to simulate the injection of opiates into the body."

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by Steve Hall    Feb- 3-11    
Topic: Policy



Kelly Brooke Shoots New Campaign for Bikini Line

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Yesterday, Kelly Brooke was in Los Angeles shooting a new ad campaign for her New Look line of swimwear. There's really nothing else to report on this other than a few comments Brooke made about her boobs. Not relevant at all to advertising but amusing nonetheless.

She was quoted as saying, "Well, they're mine so that's nice. They're not fake, but they hang a bit. They're not super-perky because they're so big. That's always a big disappointment, I think. Like when you take your top off and they go flop."

Wow. She even made a comment about her boobs rhyme. Impressive.

Brooke was previously seen in a billboard campaign for Reebok's EasyTone sneakers. Yea, the kicks that supposedly make your ass look amazing just by wearing the shoes.

by Steve Hall    Feb- 3-11    
Topic: Celebrity



Shannon Doherty Like You've Never Seen Her Before

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- Here's Shannon Doherty like you've never seen her before. She does a beautiful job in this episode of Suite 7, a sponsored episodic series from the Better Sleep Council and produced by CJP Digital Media. Other episodes star Draig Bierko, Brian Austin Green, Illeana Douglas, Milo Ventimiglia and others.

- Big River has created a campaign for the National 4-H Council which includes print, radio, TV and a video which features 4-H kids talking about their experiences with 4-H. Dubbed Generation G, these kids are giving their time to improve their communities.

- George W. Bush's daughter, Barbara Bush, has filmed a PSA supporting gay marriage in New York. Tsk. Tsk. Daddy wouldn't approve.

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by Steve Hall    Feb- 2-11    
Topic: Campaigns, Cause, Celebrity, Video



Audrina Patridge Returns as Bongo Girl. In A Bikini

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The Hills and Dancing With the Stars babe Ardrina Patridge has re-signed with Bongo to be the brand's spokeswoman for a second year. Patridge, who also appeared in a gold bikini for Carl's Jr., will, again, don a bikini.

Shot by fashion photographer Tony Duran, Patridge will grace us with her beauty in a campaign which will appear in fashion and lifestyle magazines such as Cosmopolitan, Vogue, Seventeen, Teen; on outdoor boards; online and on in-store displays ay Sears and Kmart. Some serious high fashion there, people.

Patridge follows a long line of Hollywood celebrities fronting for the brand including Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari.

by Steve Hall    Feb- 2-11    
Topic: Brands, Celebrity



SocialFresh Launches Social Media Services Directory

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SocialFresh, an organization that hosts social media conferences and other events, has launched InvestInSocial, a directory of social media companies and resources. The genesis of the site was the proliferation of comments thanking SocialFresh Founder Jason Keath for mentioning companies in his blog posts.

The site, currently in public beta, will list agencies, vendors and consultants that offer various social media services. Currently, rankings are based upon the completeness of a company's profile.

During the private beta period which began three weeks ago, 72 companies have listed themselves including Edelman Digital, Porter Novelli, 360i, Cake, Klout, Dachis Group, C.C. Chapman and Convince & Convert.

by Steve Hall    Feb- 2-11    
Topic: Social, Tools



Slightly Stalkerish Film Wins Raymond Weil Competition

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We've all done it. We don't like to admit it but we've all done it. We see a person we'd really like to meet and we plot, plan and generally do whatever it takes to insure we "randomly" bump into the person so we can strike up a conversation.

Or...we just have coincidental meetups.

Late last year, watchmaker Raymond Weil held a film competition that focused on "the relationship between man and watch." The winning entry was entitled My Watch My Destiny.

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by Steve Hall    Feb- 2-11    
Topic: Consumer Created, Video



Julianne Moore Fronts Talbots' Spring 2011 Campaign

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Julianne Moore, who signed a deal last fall with Talbots to be the retailer's spokesperson, has just made her debut in the brand's Spring 2011 ad campaign. Shot by Mert Alas and Marcus Piggot in New York, the campaign will appear in fashion magazines, store locations and in Talbots' catalog.

Of the campaign and Moore's participation in it, Talbots Chief Creative Officer Michael Smaldone said, "We have this lush, traditional setting, and Julianne is in the middle of it. She's strong, confident, and very modern. And it's very ethereal and sensual."

Here's another image from the campaign.

by Steve Hall    Feb- 2-11    
Topic: Brands, Campaigns, Celebrity



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