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Billboard Teaser Campaign Makes Impossible Possible

Impossible.jpg

We love a billboard teaser campaign. Done right, they generate a lot of curiosity and if unveiled properly, can reap significant awareness. A teaser campaign in Kansas City was recently unveiled as a rebranding effort from area clinic St. Luke's Health System.

The teaser boards consisted of a simple white background with words like, "impossible," "hopeless" and "unbelievable," written on them. The reveal boards show medical objects like I.V. bags covering up the 'im' in impossible and masks covering up the 'less' in hopeless. Copy revealed that reversing strokes was now possible and that 120 clinical trials gave cancer patients hope.

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by Steve Hall    Feb-16-11    
Topic: Outdoor



Sophia Vergara's 34DD's Banned From Diet Pepsi Skinny Can Ad

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Sophia Vergara, star of Modern Family and inhabitant of a 34DD-28-39 curvaceous body, can be seen in a new ad for Diet Pepsi's new Skinny Can, some sort of twisted ode to the fact the can of chemicals will make you skinny just because the can is skinny.

In the ad Vergara's less that skinny upper body parts have been minimized by photographic angle and a freakish shoulder placement. Because, after all, women with big boobs aren't skinny. They/re top heavy. And top heavy is bad when it comes to our current culture's definition of rail thin beauty.

Some argue the ad contributes to harmful stereotypes about women's body image. We say it's simply the twisted notion that somehow big breasts equal slut and that no woman with big breasts could possibly be taken seriously simply because of the shape of her upper body. To that, we say utter nonsense.

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by Steve Hall    Feb-16-11    
Topic: Brands, Campaigns, Celebrity, Opinion



Stefani Fronts L'Oreal, Banner Like Button Launched

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- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.

- A global look at Social Media Week.

- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.

- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.

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by Steve Hall    Feb-15-11    
Topic: Celebrity, Research, Super Bowl 2011



Buick and Millennial Media Launch Scholarship Program

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Here's our question regarding the launch of Millennial Media's Buick Achievers Scholarship Program which plans to reward 1,100 students merit-based scholarships; how many students have ever even heard of Buick? Apart from Oldsmobile, it's most definitely your grandfather's car and nothing anyone under 30 would likely be caught dead driving.

Of course, when it comes to scholarships, we can't imagine a single student giving a crap about where scholarship money comes from as long as it comes. So Buick, it's all good with us.

by Steve Hall    Feb-15-11    
Topic: Promotions



Laphroaig Scotch Whisky Will Tip Your World Sideways

Laphroaig.jpg

Here's the weirdest liquor commercial we've ever seen. A weary traveler on a brink winter day stops into a tavern and has a glass of Laphroaig Scotch Whisky. And when he does, an alternate, surreal world reveals itself. A world that's controlled by how much the man tips his glass.

OK, nothing like promoting just how trashed whiskey can get you. That aside, we do like the nod to that momentary sensation and wandering thought which comes over you when you do consumer a glass of fine scotch whiskey.

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by Steve Hall    Feb-15-11    
Topic: Commercials, Strange



App Turns iPhone Into Vibrator

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To celebrate Valentine's Day yesterday, Sir Richard's Condom Co., with help from TDA_Boulder, unveiled Significant Other, an iPhone app which turns the device into a personal massager with three intensities and a timer.

And just so all sides of the sexual scale are covered, the brand also released a branded cocktail napkin with instructions on how to fold it. Wait, what?. Women get to have an orgasm and men have to fold napkins? What the hell sort of equality is that?

Dear TDA_Boulder, we are reporting you to the Verizon Dumb Dad Association which insures men in commercials aren't tossed off as blithering idiots, emaciated savants and dolts who can't fold napkins. You should be ashamed of yourselves!

by Steve Hall    Feb-15-11    
Topic: Mobile/Wireless



Supermodel + Supercar = SI Swimsuit Issue Ad

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Out of the mouth of babes. And we don't mean the kind that wear diapers. No. Rather the kind that wear tiny little bikinis and prance around a hanger while a Lexus LFA Supercar drifts around her. The babe in question is Dutch supermodel Rianne ten Haken and of her experience with the Lexus supercar, she said, "I think the car just sounds like testosterone. Like, full on, like, strong power. It moves so quickly that I didn't even realize what was going on and it was just like the energy around me totally changed."

Just. So. Intellectual.

Anyway, the whole thing was a photo shoot for a four page Lexus spread in today's Sports Illustrated Swimsuit Edition. TeamOne Creative is the agency behind the work.

Catch another glimpse of Haken here. After all, who really cares about the car?

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by Steve Hall    Feb-15-11    
Topic: Racy



Restaurant Billboard Harkens Jonestown Mass Suicide

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A billboard in the Lansing Michigan area for La Senorita Mexican Restaurants has caught some heat for its headline which alludes to the 1978 Jonestown mass suicide. The headline reads, "We're like a cult with better Kool-Aid" and the sub-head, "To die for."

In an email to the Lansing State Journal, La SeƱorita Mexican Restaurants VP of Sales and Marketing Jeff Leslie wrote, "We have received some complaints. We use humor in our ads to communicate the positioning of our brand, and there's always a risk with humor that you might hit a nerve. This one has. So, while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people."

No. No one ever intends to offend. They just don't think things through before they open their mouths...er...erect a billboard.

by Steve Hall    Feb-15-11    
Topic: Outdoor



Harley Davidson Unveils Crowdsourced Commercial

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There's things we like about the new crowd sourced Harley Davidson commercial from Victor & Spoils and there's things we don't. But first, it would be very easy to toss this off as crap simply because it was crowd sourced rather than created inside the walls of an ad agency. It's not crap. And it doesn't matter where it was created.

We like the commercial, called Cages, because it conveys the concept of freedom. Freedom from the confines of a vehicle. Freedom to go where you want when you want. Freedon from a mundane, predictable lifestyle.

We don't like the commercial because of its jarring ending. After being lulled into the concept, one is suddenly and harshly slapped with the closing call to action. It's just a bit rough. Maybe that's splitting hairs because the majority of the spot achieves just what we imaging Harley Davidson likely intended; that's its bikes free the soul. Or something like that.

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by Steve Hall    Feb-15-11    
Topic: Consumer Created



Personal Space Invader Calls Attention to KLM Business Class

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To illustrate the importance of personal space, KLM hired a personal space invader and set him lose in an airport. The space invader would locate people sitting or standing alone in un-crowded areas and rather than leaving the obligatory few seats or space between him and the traveler, he would go sit or stand right next to them. Strange looks and heebie jeebies ensued.

The stunt was done to promote the airline's new Europe Business Class which, apparently, promises travelers they will have an empty seat beside them. No doubt that feature comes at a steep price.

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by Steve Hall    Feb-11-11    
Topic: Video



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