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Cause Group Says Taxi Ad That Shows A Woman Caught in A Downpour Implies Rape


OK, everyone. Say with me now. Ready? 1...2...3...deep breaths. Relax. It's not world war III (or Z). No animals were harmed in the making of this ad. There's no nudity. But, OMG...it is rape-y. At least according to U.K.-based Rape Crisis. The cause group believes an ad for London cab company, Data Cars, which shows a woman caught in the rain, implies she is a rape victim.

Wait, what? Hello? It rains in London. A lot. Whenever it feels like it. When you least expect it. And, just like the ad's concept, when you aren't dressed for it. So a poor woman is caught in a downpour while dolled up in a nice dress on her way to a party, a cab company decides to use that imagery to explain the importance of using a car service in questionable weather...and they get accused of implying the woman was just raped?

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by Steve Hall    Aug-16-13    
Topic: Direct

Kraft Flips the Bird to One Million Bitchy Moms With Return of Zesty Guy


Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.

Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

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by Steve Hall    Aug-16-13    
Topic: Brands, Campaigns

The 5 Essential Rules of Real-Time Marketing


The onslaught of real-time social data means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it's already happening -- right now.

To thrive in this new world, your traditional processes and supporting tools have to change. You need integrated team structures and streamlined processes that help you get your messages to the right audience in real time. Get started with these 5 rules for real-time marketing.

Download the free report now to insure your marketing organization is properly set up to implement real-time marketing.

by Steve Hall    Aug-14-13    
Topic: Research

This Interracial (OMG!) Samsung TV Ad Is the Best TV Ad of the Year


This is, perhaps, the most interesting TV commercial you will see in a very long time. And by TV ad, we mean a TV ad for a TV. In this case, a Samsung TV. Created by 72andSunny and called Meet the Family, this ad introduces us to a family that just got a new SmartTV from Samsung.

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by Steve Hall    Aug-13-13    
Topic: Commercials

Beer Brand Cleans Up Red Light District With Peep Show Vending Machine


So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.

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by Steve Hall    Aug-13-13    
Topic: Guerilla

40 Must-See Charts For Your Next Presentation


Oh you're gonna love this! We just made your marketing life much easier! Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a treasure trove of analysis and intelligence perfect for your next presentation. You'll find graphs, diagrams, and data across a range of disciplines from content marketing to email marketing and lead management to social media and events and much more. Why create a perfect slide when you can just download it. So get downloading! Right now!

No, we mean right this second! Download these awesome marketing charts now.

by Steve Hall    Aug-13-13    
Topic: Research

Havana Brown Does Affiliate Marketing


Do you like Australian DJ, singer and dancer Havana Brown? Will you will be attending Affiliate Summit in Philadelphia August 18-20? Then you might be interested in knowing Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.

The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar. We will be there taking picture of all the pretty people so don't be shy. Find the guy with the camera and give him your best duck face!

Wanna go? RSVP here.

by Steve Hall    Aug-12-13    
Topic: Industry Events

Travelocity Gnome, Geico Gecko Attack Leavenworth's Woody Goomsba


Well this is meta. A new ad, created by North 40 Productions, for the Bavarian village of Leavenworth, WA -- which perviously strutted out a collection of bodacious hip hop hotties, along with spokes-creature Woody Goomsba to tout the destination -- is out with an ad that has Travelocity's Gnome and Geico's Gecko chasing down Goomsba in a James Bond-ish boat chase epic.

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by Steve Hall    Aug-12-13    
Topic: Brands, Commercials

Jenny Craig Dieters Confuse Mariah Carey With Jennifer Hudson


When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand's spokesperson when, in fact, it was Mariah Carey.

No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that's what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won't be seeing Mariah Carey, or any celebrities for the matter, in the brand's advertising.

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by Steve Hall    Aug-12-13    
Topic: Brands, Celebrity

Anthony Weiner Launches First Mayoral TV Ad


While it could maybe/possibly/probably be true that a person who sent pictures of his erect penis to younger woman could seemingly compartmentalize all that illicit behavior to successfully function as mayor of a major American city, the likelihood of that person serving without ridicule and shame is, at best, unlikely.

But Anthony Weiner refuses to give up. And, today, he's launched his first television commercial in support of his bid to become Mayor of New York City.The ad spend is said to be close to $500,000.

more »

by Steve Hall    Aug-12-13    
Topic: Political

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