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Half Naked Abercrombie & Fitch Models Do 'Call Me Maybe'

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Really, it's only fair we include the Abercrombie & Fitch beekcake version of Call Me Maybe. After all, there are far too many ads that feature hot women. Isn't about time we had some ads that feature hot guys? We think so. So anyone who enjoys viewing the impossible perfect abs of young, Abercrombie & Fitch guys, have a look at this.

And for anyone interested in looking at equally hot women do the Call Me Maybe thing, check out the Miami Dolphin Cheerleaders version.

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by Steve Hall    Jun-15-12    
Topic: Brands, Trends and Culture, Video



Old Men Still Doing it After All These Years

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Nike is out with an ad which gives us hope that just because we will one day be old doesn't mean we have to act all grown up and never have any fun. While age might slow a former soccer player down physically, it will never take away his passion for the game.

In the ad, called Magic Soccer Night, we see a group of men slip out of their homes in the middle of the night and trespass on a soccer field to relive the glory of their youth. While on the field, the actions of the older players are intercut with their younger selves.

In typical Nike fashion, the ad is uplifting and speaks to the inner athlete in all of us. We especially love the tagline, Still Doing It.

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by Steve Hall    Jun-15-12    




Pete Cashmore Look-A-Like Gets Shaved by Kelly Brook

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It's been a while since we've seen Kelly Brook in the ad world. Apparently, she's been shoved aside by the latest busty babe of the moment, Kate Upton. The last time we saw Kelly she was writhing with sexual desire as an angel left behind in a Lynx ad.

Now Kelly can be seen in a Philips ad, created by UK-based WDMP, giving a Pete Cashmore look-a-like a shave. It's not your every day barber shop though. Oh no. No fat, graying white men handling the razor. Just Kelly clad in a shiny black leather dress out of which her ample breasts bulge. And this isn't your every day shave either.

Don't worry, Pete. Lisa is way hotter than Kelly!

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by Steve Hall    Jun-15-12    
Topic: Brands, Celebrity, Racy, Video



Coke Security Cam Video A Viral Hit

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A video that shows what appears to be security camera footage of good deeds done the world over ends with a Coke sign off. It's the work of Coke Latin America and was produced by Landia. In the video, we see people performing random acts of kindness. Some have questioned whether or not this is a valid Coke ad. Others have wondered if the security cam footage was staged. Others (most everyone) just appreciate its positive outlook on life.

The video, which includes music from Roger Hodgson's "Give A Little Bit," was uploaded to youTube on June 11 now has 1.2 million views.

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by Steve Hall    Jun-14-12    
Topic: Video, Viral



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One Phone Call Creates Snapple Lightly Sweetened Tea

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To introduce Snapple's Lightly Sweetened Teas, Deutsch LA, again, teamed with director Frank Todaro to create a new commercial. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" employs the usual rapid-fire dialogue and swift cuts that have defined the Snapple tone in past work. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store.

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by Steve Hall    Jun-14-12    
Topic: Commercials



Who Needs A Foreign Language When McDonald's is Universal?

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So...this is either wonderful news for McDonald's or a sad statement about the commoditization of just about everything in this world. McDonald's Canada did a video in which they send a guy around the world who discovers that to eat, he doesn't need to know the local language. He just has to utter "McDonald's."

This is all wonderful for the brand but here's the thing. When you're traveling the world, isn't the point to experience whatever remaining local charm there is that hasn't been tainted by a global brand? Then again, this wouldn't be much of a McDonald's commercial if that were the case.

Thanks Cossette Toronto for causing us to ponder the plight of the planet.

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by Steve Hall    Jun-14-12    
Topic: Brands



vBulletin Helps Power Content Marketing For Brands

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Our roving video reporter, Murray Newlands, attended ForumCon in San Francisco yesterday and interviewed Internet Brands CTO Joe Rosenblum. Rosenblum explained to Newlands how the company's latest release of vBulletin can help brands create and manage content online and how brands can more directly connect with their online communities.

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by Steve Hall    Jun-14-12    
Topic: Brands, Social



How to Use Social Media to Generate Leads

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Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.

Learn more about the latest trends and perspectives and where social media is headed, including:

- What's working in social demand marketing
- How social can be integrated and measured as part of your existing campaigns
- Real world case studies of brands that used social media to move the needle

Watch now. Or later but click, sign up and watch whenever you want.

by Steve Hall    Jun-14-12    
Topic: Social



Trader Joe's Examined, Lorem Ipsum Recruited, GoDaddy Gets Agency

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- Former ad exec Mark Gardiner, who had been in the business for 20 years, quit last year an took a $12/hour job at Trader Joe's to see how the brand became a success without an ad agency or PR firm. The result is a book, Build a Brand Like Trader Joe's.

- Here's a case study video on Jung von Matt's Lipsum.com campaign in which they buried a recruitment ad within Lorem ipsum text generated from the site.

- Here's how Fitzgerald + Co got that vintage 1972 MINI up to its 11th floor offices as part of their failed bid for the MINI business. Incumbent BSSP retained.

- GoDaddy, which for years has created its own advertising has, wait for it, hired an ad agency. Yes, a Deutsch New York campaign called Inside/Out will break this summer during the Summer Olympics on NBC.

- If you're into the NBA, you might like this. If you like basketball footage with block type messaging, you might like this. For all others, feel free to skip.

by Steve Hall    Jun-13-12    
Topic: Agencies, Brands, Publishing



Group Calls For Reverse of Abortion Coverage Ban on Raped Servicewomen

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Stand With Servicewomen, a coalition of retired military leaders and veterans, have launched a new ad campaign. The ads target a ban on servicewomen using their insurance to pay for abortion services if they become pregnant as the result of rape.

Today, the groups released a second ad, "Honor" featuring Lt. Gen. Robert Gard, a three-star general and 31-year Army veteran. In the 30-second spot, Lt. Gen Gard strongly advocates for lifting the ban on behalf of our nation's servicewomen saying, "Over 250,000 women have served our country with honor and courage in Iraq and Afghanistan. Yet, our servicewomen are denied coverage for abortion even if they're raped. We have an obligation to provide military women with the care their service to our country demands. Women in the military deserve better care. Period."

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by Steve Hall    Jun-13-12    
Topic: Cause



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