This could be fun for those of you who love to pop bubble wrap. This Wednesday, for client Confused.com, London-based agency will cover an entire street in Worcester with bubble wrap in an effort to highlight the horrible weather the region has been having over the past month and the number of insurance claims that have been made. The residents of the street in question have been identified as being on the street with one of the highest number of claims in the last five years.
Hmm. Way to slam your customers. Hopefully, we'll have shots of the event when it occurs. Maybe if they just handed out bubble wrap bikinis like the one pictured, everyone would become distracted from the weather-related damage and stop making claims.
OK, OK. We admit it. That was a total stretch just to post a picture of a woman in a bikini.
Now this is fun. This is happiness. This is Coke's Happiness Machine. definition6 placed a Coke machine in the middle of a college campus. But this wasn't your standard Coke Machine. No. Aside from delivering a Coke - or three, or ten - the machine, with help form an actual human inside, dispensed pizza, balloons and a 20 foot long sub.
Now that's happiness.
Just how easy is it to buy an Alfa Romeo? So easy you can just place it in a shopping cart and be on your way. And that's exactly what Duval Guillaume did in Belgium's shopping centers for the Alfa Romeo MiTo.
So you just got off the plane from a long flight and you're heading to baggage claim. It's the most boring, mundane aspect of leaving the airport. Everyone stands around for what seems forever waiting for the carousel to start turning. There's nothing to do except wait and wait and wait.
But wait! Not anymore. Now you can watch ads tumble onto the carousel while you wait for your own bags to arrive. Dutch Customs Authority created several packages with messages on them urging people to make sure they properly declare their wares. Especially if it appears to be a body part.
Yet another surface defaced by advertising. What next? People's foreheads? Oh wait.
We'd be remiss in our reportage of sex-laced advertising if we didn't inform you of this French Aubade lingerie campaign created by Chainsaw which has a woman pimping the lingerie from an apartment above a busy street where passersby can watch her silhouette behind a window curtain. And when she's done prancing around in the room, she unveils herself (point for product shot) and then closes the blinds revealing the brand name (point for actual information transferal).
And that's it (point for salaciously gratuitous post for the day).
- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.
- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.
- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.
- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.
- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.
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Oh how we love a good flash mob. Remember the flash mob's quaint beginnings? Neither do we. It was so long ago and the "art form" has long been usurped by marketers. But hey, it's still fun to see a hundred or so people suddenly break into dance. Especially when the song is as catchy as the one that accompanies this Vegas-based Planet Hollywood flash mob.
The song, called "Phamous", and the flash mob performance were created in cooperation with the Planet Hollywood marketing department by Shay Carl and produced by Midi Mafia. None of the employees on duty at the time had any knowledge of the stunt.
So yea, it was planned. But we still like it.
Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.
In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.
Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)
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Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:
Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.
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