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With Fudge Packed, Y&R Finally Gets New CEO

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Last year Young and Rubicam CEO Ann Fudge stepped down as CEO of the agency after a rough patch. While Fudge hasn't completely packed and will retain Chairman-CEO of Y&R Brands, Hamish McClennan has been tapped to step in as CEO of Y&R Advertising. McClennan has a tough job ahead as the agency works to right itself.

by Steve Hall    Jun- 2-06    
Topic: Agencies



Mini Cooper Bumper Cars Promote Jersey Shore

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New Philadelphia agency Stick and Move converted two MINI Coopers into giant Bumper cars to drive around NYC and Philly to promote the Jersey Shore. The work was done for independent tourism group the Jersey Shore Alliance. The effort is part of a larger Play Therapy campaign,

by Steve Hall    Jun- 2-06    
Topic: Good, Guerilla



Stormhoek Winery Blogging Campaign Wins Award

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Gapingvoid's Hugh Macleod worked with South African winery Stormhoek to create a blog-based campaign for the small vintner which involved the creation of a blog and a tasting campaign with wine being sent to other bloggers. The campaign was awarded "The Best Consumer Campaign" by the 2006 "The Drinks Business Awards" at the London Wine and Spirits Fair. The winery bested the big guys including Chivas Regal, Campari and Mateus Rose. It was all done with a $400 piece of blogging software. And, we assume, Macloed got a little green stuff too but it pales in comparison to the millions the competitors spent.

by Steve Hall    Jun- 2-06    
Topic: Good, Weblogs



Non-Sex Poker Viral Better Than Sex Viral

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Pokerroom.com has released a couple of videos intended to go viral to promote its services. One illustrates the importance of having a good hand. The other, the sex one (you knew there was going to be at least one of those) speaks to the importance of position. Both are good. The one that talks about having a good hand is the better one though, Yes, we did just say the non-sex one is better than the sex one.

by Steve Hall    Jun- 2-06    
Topic: Good, Online, Viral



Campaign Says You Might Be HIV Positive

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While this outdoor campaign draws attention to HIV, this is one outdoor campaign you probobly don't want to be standing next to lest you enjoy tepid smirks from passers by.

by Steve Hall    Jun- 2-06    
Topic: Good, Outdoor



FCB's Steve Blamer Scores $7 Million Golden Parachute

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And while we thought we had spies in all places, George Parker, once again, digs a little deeper into his network spies and finds Steve Blamer, who headed FCB for less than a year before it recently merged with Draft, scored a $7 million golden parachute. The deal was made between Blamer and IPG CEO Michael Roth earlier this week. Unsurprisingly, these exit deals occur all the time but it's always a bit annoying to see this level of payout when the money could, oh, fund a third world country for an entire year. Of course, our bitching about it just makes us look envious and morally bankrupt because, if we were in Blamer's shoes, we'd probably the $7 million with a giant smile on our face, hire someone else to run Adrants and go travel the world. So, lest we incur the wrath those who like to dish it out, we'll just shut up about the whole thing right now.

by Steve Hall    Jun- 2-06    
Topic: Agencies



YouTube Hacked...Sort Of

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Thursday evening as YouTube added new features to its site, replaced the usual homepage contents with just its logo and the phrase, "All your video are belong to us" which, for a while, had people wondering if the site had, indeed, been hacked. As it turned out, that was not the case as a second message appeared a while later saying, "No, we haven't been hacked. Get a sense of humor."

Ever so insightfully intelligent, YouTube spokeswoman Julie Supan said of the stunt, "This is what the engineers do, they have fun with our users. They're all cracking up right now. You have to remember who are fan base is. They don't want some dry message." Julie, you are so right. That's why we have the Bloglines plumber too. It'd be nice if more companies did things like this. It shows the humanity behind a corporation and that an entity such as a corporation can, and should be allowed to, have fun just like normal people do. Thanks to Owen for the screen shot.

by Steve Hall    Jun- 2-06    
Topic: Good, Online, Spoofs



Bud Light Photo Contest Offers Trip to Hawaii, Free Beer for A Year

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Riffing off its recent "I'm Just Here For The Bud Light" campaign, Anheuser-Busch has launched Here 4BL, a website that encourages people send in pictures of themselves holding a "I'm Just Here For The Bud Light" sign. Pictures will be judged and the winner will be awarded a trip for four to the "Ultimate Bud Light Party in Hawaii. Fourteen weekly winners will receive free beer for a year. Of course, there's already women in bikinis and Hooters waitresses. Anyway, check it out here.

by Steve Hall    Jun- 1-06    
Topic: Consumer Created, Good, Online, Promotions



Citroen's Transformer Robot returns - 4Car News from Channel 4

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The brilliant and clever Citroen transforming robot is coming back. He's left the rooftop and will now skate across a frozen lake to the tune of Walking Away by The Egg. British Olympic speed-skating team coach Nicky Gooch skated with electrodes attached to him which we then used to create the movements of the transformed Citroen. See the original here. Catch a couple spooks of the original here and here. The new ad is set to break June 5. We don't have a copy of it yet so if anyone does, please send it to us.

by Steve Hall    Jun- 1-06    
Topic: Commercials



KitKat Ad Brings Back Controversial 1966 World Cup Moment

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FishNChimps features a recent television spot for KitKat that riffs on a controversial 1966 World Cup Final goal. The KitKat spot uses the moment but alters the ending a bit in a humorous fashion to get its message in. You can compare the original moment with the KitKat spot if you're really into that sort of thing.

by Steve Hall    Jun- 1-06    
Topic: Commercials, Good



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