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Bridgestone Tires Interrupt Broken Heart

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In this heartwarmingly witty Bridgestone tire commercial, a poor dog scorned by his lover takes matters into his own hands the only way a lover can. But, Bridgestone is there to prevent unfortunate things from happening. Now only if Bridgestone could heal a broken heart.

by Steve Hall    Jun-30-06    
Topic: Commercials, Good



Sheraton Relaunches Site As Travel Community

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The Sheraton Hotel is continuing its foray into the world of social media. Back in April, the hotel launched The Lobby, a blog ab out travel trends and featured destinations. Today, Sheraton has relaunched its corporate website to include travel stories submitted by anyone whether or not they stayed at a Sheraton hotel during theit travels. Called Our Global Neighborhood, asks people to indicate where they traveled to, where they stayed, to share a picture and to write a short summary of their experience. The summary then appears on a map so other travelers interested in checking out particular locations can read what travelers have experienced.

With this effort, Sheraton is specifically moving away from typical hotel sites which are transaction-based and towards a more complete travel experience. While there's no lack of places on the Internet people can go to check out other's travel experiences, placing these experiences on a major travel brand's site just makes it that much easier for people to find and participate with.

by Steve Hall    Jun-30-06    
Topic: Consumer Created, Good, Online, Trends and Culture



Clef Palate Podcast Dudes Spoof Dateline Show

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Those funny guys over at cooking podcast Clef Palate who recently spoofed an Apple commercial are at it again, this time spoofing Datline's To Catch A Predator. We've never seen the show so we can't compare the teo but the effort these guys put into promoting themselves is admirable.

by Steve Hall    Jun-30-06    
Topic: Online, Podcast, Spoofs



Uma Thurman's Head Gets Transplanted On Movie Posters

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AdFreak points to Ironic Sans which analyzes two movie posters promoting the new Uma Thurman movie My Super Ex-Girlfriend. Ironic Sans notes the same headshot of Uma has been Photoshopped onto two separate bodies for each of the two posters. He's created an animated gif that compares the two headshots as well as the all important determining factor: breast size. Is there really such a problem with Uma's body that she can't stand in for herself. Last time I looked, her body looked good to me.

by Steve Hall    Jun-30-06    
Topic: Celebrity, Poster, Strange



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'Obey The Suit' Sequel Pales In Comparison to Original

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FishNChimps thinks this sequel to the Obey the Suit viral for U.K.-based tailor Lutwyche Bespoke isn't as good as the first. We'd agree but go further and say it's absolutely horrible compared to the original. The initial one was odd, different, weird, strange and freaky. The sequel has none of that. It's flat, boring and a waste of the budget they spent creating it.

by Steve Hall    Jun-30-06    
Topic: Bad, Online, Viral



Intel Sings, AdWeek Offends, Adidas Dreams, Video Grows

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- In China, Intel employees get branded every morning with during their ritual exercises and this song.

- One Adrants readers thinks a recent Ad Week headline "Mazda N.A. Imports Marketing Exec" describing the movement of one of its employees from Japan to America is offensive. We think it's quite catchy ourselves.

- Here's a few outtakes of those kids in the Adidas World Cup 2006 Impossible Dream ads.

- If the U.S. Senate approves a constitutional amendment to prohibit flag-burning, Commercial Alert is urging U.S. Senators to define commercializing the flag as a form of desecration of the flag.

- WebAdvantage.net has released a study which queried marketers on their use of online video. Thirty percent are experienced in the medium but 63 percent of those 30 are concerned with keeping people involved with the ad.

by Steve Hall    Jun-30-06    
Topic: Brands, Online, Policy, Research



Snapple Balloons Fly Above Bryant Park

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Three helium balloons rose above New York's Bryant Park today in an apparent promotion for, well, something. Flickr user thefangmonster snapped these shots (1, 2)

by Steve Hall    Jun-29-06    
Topic: Guerilla, Outdoor



Grave Site Smoking Room Delivers Powerful Anti-Smoking Message

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Some ads try way too hard to deliver their message. Others, like this anti-smoking ad created by Mumbai, India-based agency Everest Brand Solution needn't try at all because it's a simple message delivered the most powerful of ways. Not a word needed. Except to say it is an outdoor installation and CoolzOr has the details and more images here. It won a Bronze Lion.

by Steve Hall    Jun-29-06    
Topic: Best, Magazine



MySpace Continues Commercialization With 'Seventeen'

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Does any right minded person actually think MySpace will continue to grow once it's littered with advertising, sponsorships and corporate pages born out of partnerships such as the recent deal between Seventeen and MySpace? Wasn't the genisis and the success of MySpace based on its homegrown qualities? Perhaps the guys don't mind the giant boobs on all those True models and maybe the girls will want to wallow in the importance of Seventeen's crucial editorial issues. Perhaps MySpace users will become immune to these new ad tactics like they've become immune to most other online marketing tactics and MySpace will continue to grow in size despite its commercialization. Perhaps it's all irrelevant. After all, AOL used to be where the cool kids hung out and that monstrosity is still around.

by Steve Hall    Jun-29-06    
Topic: Online, Sponsorship, Trends and Culture



ExatTarget Wins, Advergirl Dislikes Man Laws, Contextual Goofs

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- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.

- More "Get A Girlfriend ads from Axe.

- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.

- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.

by Steve Hall    Jun-29-06    
Topic: Guerilla, Industry Events, Online, Outdoor



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