While in New York for the BDI Online conference called Web Video Goes Mainstream, I was on my way to meet a friend for lunch and on the way, I was approached by a guy representing The Human Rights Campaign, an organization that "envisionas an America where gay, lesbian, bisexual and transgenderpeople are insured of their basic equal rights." To fund the organization, he, of course, was trying to get people to donate. While I might donate, I told him I'd be happy to give a worthy cause some publicity. So here it is. Street marketer calls attention to equal rights for all.
Usually when a crowd sees a naked woman running across a football field, it's an amusingly pleasant site. That's initially the case in this spot but once the woman is dragged off the field, it becomes apparent she isn't there by choice and neither are thousands of women and girls who are trafficked to Germany during the World Cup for prostitution. A strong message.
Bob Garfield is over at Cannes having a great time but, at that same time, realizing its days as an industry event are numbered. Of course, no one over there on an all expenses paid trip wants to talk about that. All they want to talk about are cool TV spots. Bob thinks the Guinness Noitulove" ad should win the Grand Prix. That's that ad that follows three guys moving backwards in time from barstools to per-historic water's edge ending with "Good things come to those who wait." We'd agree. It's good. Bob does mention Carlton Draught's Big Ad which we think is just a bit more fun and, perhaps because of its inside joke-filled attitude, more of a favorite for us. Anyway, none of this matters. "Regular" people...you know, those people called "consumers"...don't have a clue what Cannes is nor would they if they knew what it was. It's all just one big self-congratulatory slap on the back. A waste of time. However, we can't wait until the Adrants T&E budget can afford to send us.
While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend. After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.
For Match.com, Hanft Raboy has created a campaign that positions bachelorism as a disease with match.com as the cure. And, because so many men have some to Match.com for the cure, Match.com is promoting that fact to attract women to the dating site. It's an interesting twist on most dating site advertising which always targets the guy with images of hot women. This campaign is all dressed up like a medical campaign humorously urging women to check out the collection of men who have admitted to have bachelorism by explaining they are perfectly ready to lead a normal life as one half of a couple. You can check out the site here and three of the print ads here, here and here. (PDFs)
Commenting on a recent Virginia ruling banning liquor ads from the state's college newspaper and the subsequent lawsuits filed by V Tech and University of Virginia students against the ban which the American Civil Liberties Union supports, Jossip wonders which came first: drunken college kids of liquor ads. Jossip even puts forth a tagline Bud Light might consider: The more college girls drink, the hotter they get.
Step inside a creative directors brain and hear him ramble about the upcoming Cannes Festival. It's truly amazing how the average creative director thinks.
As part of its "My Circle" calling plan that allows anyone to add anyone from any cell service and call them for free, a new TV commercial collects the icons from Verizon, Sprint, T-mobile and Cingular and has a bit of fun with them at a bowling alley. It's one of the funnier ads we've seen in a while.
Jake Levine, who's from Cherryfield Maine, a place we've actually been to believe it or not and where a great uncle of ours once owned a big company there called Stewart's Blueberries, was selected by Snickers to become the an ambassador for the candy company and Burton. It's an effort by Snickers to smartly reach an audience immune to traditional media. Called The Rover, Jake will traverse the country for a year leading every sk8ter boi's dream; an all expenses paid position as board sports ambassador, hanging with riders and boarders, attending events and drooling over Gretchen Bleiler. Oh, and he'll be blogging the whole thing too. Unsupervised and Unedited we're told. They're will also be podcasts. And, in a bonus, mud wresting appears to be part of the deal too. There's more campaign info here.
Because sometimes a press release actually offers usable information, "A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA's first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City." Now that we know what we already knew, we can move on.