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Soccer Mom Kasey Kahne Fantasies Cause Damage

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While male race car fans drool over Danika Patrick, female fans fantasize about Kasey Kahne in this new commercial for Allstate Insurance. It seems, the ladies' fantasies get the best of them and do a little damage to Kahne's car.

by Steve Hall    Jun- 5-06    
Topic: Commercials, Good



Commercial Alerts Says No to In-School Bus Radio Ads

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Some might consider it a good thing to create a company whose business model aims to help advertisers reach a young, impressionable audience early in life. Others might consider the business model of BusRadio, a company that helps advertisers reach young, impressionable minds early by installing a specialized, ad-supported radio system on school buses, to be a horrific abuse of marketing prowess and an indication of an industry gone wild making its last ditch effort to survive while the advertising world crumbles around it. Commercial Alert, and Adrants for that matter, believe firmly in the latter.

more »

by Steve Hall    Jun- 5-06    
Topic: Bad, Opinion, Radio



Animation Smokes, Cabs Get Ads, Feminine Wash Ingeniously Gross

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- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.

- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.

- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.

- Pittsburgh's Iron City Beer gets Presidential mention.

- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.

- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.

- Sometimes even the best efforts at removing graffiti are completely pointless.

by Steve Hall    Jun- 4-06    
Topic: Campaigns, Commercials, Online, Television



Manhood Modified At Brawny Academy

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In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they're a bunch of unappreciative, lazy hunks of couch meat. Conversely, it's a collection of men who have been dumbed down by recent society's insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.

Advergirl reports the series was created by Fallon and produced by Feists and Biscuit's Tim Godsall. Hopefully, this will be more interesting than Brawny's gushing hunk in as earlier online outing, Innocent Escapes.

by Steve Hall    Jun- 4-06    
Topic: Good, Online



Adrants And HP Offer Creatives Free Basic Portfolio Service

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As you may know, Adrants offers a creative portfolio service which provides creatives a place to showcase their work in a searchable database promoted across several advertising industry websites. We've now partnered with HP to offer, for a limited time, a free basic portfolio which provides for five images, your professional details and contact info. It's not much compared to the other offering which allow for more images in your portfolio and a higher ranking in search results when people search the service for portfolios but it will give you a taste of the service and maybe you'll later decide to upgrade. If you do, or if you want to skip the basic level and move to higher Vinyl or Leather portfolio, you'll get two months free. You can check out all the details here. You do have to register (for free) at the HP Graphic Arts website to take advantage of the offer. I know, I know. Rule, rules, rules...

by Steve Hall    Jun- 4-06    
Topic: Announcements



Push Up Bra Ad Sells Little Black Cocktail Dress

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AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.

by Steve Hall    Jun- 4-06    
Topic: Creative Commentary, Good, Magazine



Agency Refuses Business From Companies In 'Ignorant' Areas

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As reported in Ethics Crisis, Tampa Ad Agency Cheap TV Spots is putting its moral and political views into play and has refused to do business with any client in areas that, according to agency spokesman Jeffrey Hilton, "seek to weaken the nation with these ignorant and ultimately counterproductive attitudes." The areas the agency will not serve are South Dakota, Omaha, NE and Black Jack, MO.

The agency feels recent legislation in these areas "cast aside American values." The South Dakota legislature recently approved a bill to prohibit abortions in that state. Nebraska legislators passed laws segregating Omaha schools into black, Hispanic and white districts. Black Jack, Missouri city council members rejected a measure allowing unmarried couples with multiple children to live together, resulting in the possible eviction of such families from their homes.

Everyone's entitled to an opinion. Aside from that, in this business, it's admirable when an agency turns down business for any reason.

by Steve Hall    Jun- 2-06    
Topic: Agencies, Good



Not Everyone Loves World Cup Football

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While it seems the entire world is caught up in one gigantic World Cup Football frenzy, not everyone is a fan of the sport. In light of that fact, Belgium's Channel Two promises to provide some alternative entertainment and this ad gets that point across very clearly. Duval Guillaume created the campaign.

by Steve Hall    Jun- 2-06    
Topic: Campaigns, Good, Magazine



Guys With Green Hats Promise Football Support, Heineken Viral Ensues

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Coolzor points to a MobuzzTV report that explains all those weird websites on which two guys with green hats promise multiple countries they'll support their football team rather than their own. Of course, something this silly always turns out to be a viral marketing campaign and, in fact this is just that. Heineken built all these sites and then unveiled the whole thing last month in a video in which everyone wore a green hat to a game. Mirroring the strict Olympic-style brand police attendees slipped by security with the hat only to, en mass, remove the hats from their heads and transofrm the thing into a branded Heineken megaphone. Now this is some cool marketing.

by Steve Hall    Jun- 2-06    
Topic: Good, Viral



Amnesty International Bring World Violence Home

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Amnesty International is running a powerful outdoor campaign in Switzerland calling attention to the horrific events that occur in our world on a daily basis. With the tagline, "It's not happening here but it's happening now," the posters show images of starvation, brutality, torture, child warfare and other less than pleasant avtivities. Adland has the entire series here.

by Steve Hall    Jun- 2-06    
Topic: Good, Outdoor



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