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Contextual Corrigendums Less Likely Offline

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Flickr user rcrowley informs us contextual advertising has leaped off the webpage and into the real world. Since he currently has a small cold, he headed over to Walgreen's to pick up some Dayquil. He noticed the top of the bottle was affixed with a sticker that read "Need Facial Tissue?"

While we're down on contextual advertising at times, were thinking it's less likely we'll see a turpentine ad affixed to the toe tag of a teen who died from drinking turpentine than a similar instance online. Good old, human-controlled advertising to the rescue.

by Steve Hall    Jan-24-07    
Topic: Good, Packaging, Point of Purchase



Big Shocker: Even Citizen Marketers Get a Little Lazy

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Chevy's running Super Bowl College Ad contest draws to a close as February creeps closer. And this teaser for the reality webisode series that started Monday is the sugar they've got to show for it.

By gad, the Chevy Aveo is textured, spacious and roomy? Good use of $5 words. And we love how the ad devolves into a beer-keg yell. These guys are geniuses. Really.

by Angela Natividad    Jan-24-07    
Topic: Bad, Games, Online, Super Bowl 2007, Television



Get a First Life Advises On What to Do with Pesky Bodies

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It's your world. Sorry about that, says the latest Second Life satire.

With all the ado about Second Life and everything we can do on the internet now, somebody just had to ask: what's the world like outside the monitor?

Get a First Life answers that question in addition to other critical ones, like What's this body thing, and what do I do with the dangly bits? Why can't I build a dirigible with my mind? Penguins, spoons and you -- what's life like among the flightless? Even teens can get involved - in this zany analog world outside high-speed, you can experience the angst of gym class in real-time, get acne and experiment with recreational drugs.

Of course a service hawking the answers for these types of existential questions, including the one between the lines (that being, why is inet life so much catchier than a stroll in the park or a one-night stand?), can't quite get away scott-free. There's already mad bitchin' going down about the problems with the game of First Life, like laggage. Granted there isn't a server, so to speed up, users may just have to run.

by Angela Natividad    Jan-24-07    
Topic: Online, Spoofs



University Wants Ad Agency on Campus

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Here's an intriguing proposition. Kean University of NJ is building a new building and wants an advertising agency or design studio as a tenant. Since we all know academia doesn't properly prepare those interested in advertising for the realities of the business, setting an actual agency right next to classrooms might not be a bad idea. Called the Design Center Building, the building would be about six stories and would also house retail businesses such as: a digital printing company, a full service bank, a restaurant, and a Barnes and Noble Super Store with Starbucks. If you're interested in doing something different and want to check this out, call Rose Gonnella, design department professor at 908-737-4432 or email here at rgonnell@kean.edu.

by Steve Hall    Jan-24-07    
Topic: Agencies, Good, Trends and Culture



Adrants Gives Equal Time to Male Underwear Model Hotties

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Since we are often accused of featuring items on Adrants purely for their prurient, female-focused nature, we thought we'd tip the scales a bit and bring you some pruriently male-focused news. Undergear, an online retailer has been given a website makeover by NetPlus Marketing to offer a "cleaner, bolder, fashion-forward look and feel." We're also told the "enhanced site boasts a modern, sophisticated look and feel, as well as updated navigation and shopping tools to make the online shopping experience easy and enjoyable." Screw that. Check out those abs, people!

by Steve Hall    Jan-24-07    
Topic: Online, Racy



TBWA's Chuck McBride 'Murders' Co-Workers, Leaves Agency

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Oh this is beyond good. This is genius. If we could all leave our jobs this way, a career in advertising would be a very satisfying experience. Imagine getting back at all your idiotic asshole co-workers you had to deal with during your stay at the agency. Imagine pulling a knife on that fat ass, know-it-all account director that made you do all his work. Imagine cutting the nads of that smarmy jerk in accounting who couldn't keep his eyes off your breasts. Of course, they are huge and bulging out of your cleavage-enhancing tops all the time but that's besides the point. Imagine TBWA\CHIAT\DAY Executive Creative Director Chuck McBride murdering all the employees in the San Francisco before he leaves to start his own agency. Imagine...oh wait...it's just a spoof YouTube video. Everything's going to be OK.

by Steve Hall    Jan-24-07    
Topic: Agencies, Good, Spoofs, Strange, Video



Sound Effects Get Big Breaks, Creative Directors Should Too

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For Recruit Ireland, agencies Head Gear in Toronto and Chemistry Dublin create Beep and Creak, two took-for-granted everyday noises who depart answering machines and door hinges in favour of the big-time. Now Beep censors F-bombs and Creak adds a creepy extra something to coffin doors.

If your lowly house noises can pursue the bigger picture, why not you? Just one catch. To use Recruit Ireland, you have to beep and creak in a twang. And it's too bad we're not Irish considering even our employment boards have been bit by the consumer-gen bug. You know what would be awesome? A little bit of beep and creak for some Creative Directors. Because we need new ones. Badly.

by Angela Natividad    Jan-24-07    
Topic: Agencies, Good, Online



OMG! Secret Website to be Embedded in Footlocker Super Bowl Spot

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Apparently, Minnesota Timberwolves forward Kevin Garnett will appear in a Footlocker commercial during the Super Bowl. But that's not the news. It seems the folks handling Footlocker want to guarantee viewership of the commercial by embedding a "secret website" address promoting a contest in the spot and telling everyone about it by seeding a "hidden camera" video in which the "secret" is revealed. Oooo. Get your TiVos ready everyone. This one's gonna be a doosey! And, like, no one has ever done this before either so that's what makes this so, sooooo cool!

Rip into this farce with the rest of your industry mates on the Adrants forumor in comments here..

by Steve Hall    Jan-23-07    
Topic: Celebrity, Commercials, Super Bowl 2007



Adrants Cranks Up Rant Factor With New Co-Editor

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Like so many things vying for attention in life, procrastination is right up there on the list of priorities. That's the only explanation we can come up with for why it's taken us two months to tell you (as if you didn't already know) that Adrants has added another writer to its staff. Beginning last December, the very witty Angela Natividad (don't you just love that name?) joined as co-editor and has rejuvenated the site with her command of language and insightful view on the world of advertising.

Along with her co-editor duties, Angela, for the past several years, has served as the marketing executive for DriversEd.com where she oversees a portion of the company's marketing efforts and develops new business nationally and in Germany. Angela also writes for CMSWire as well as a few other online publications.

more »

by Steve Hall    Jan-23-07    




Madison Avenue Crap Avoided With Madscam's No Bullshit Advice

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Part way through reading George Parker's new book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, we informed George we had found the perfect coaster for our scotch. Amused, he agreed but told us to get off our ass and read the book. We did. And we can whole heartedly tell you you should too. With or without a glass of scotch. The man has things to say and things you won't hear from your average "I'm a hot shit marketer and everything I say is gold" flatulence. The man has been through it all and he has no problem telling marketers they don't need Madison Avenue for all their marketing needs.

more »

by Steve Hall    Jan-23-07    
Topic: Good, Opinion, Publishing, Trends and Culture



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