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Nike Makes Pierced Metal Billboard for Laser-Engineered Shoes

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To promote their new laser-engineered series of Airmax sneaks, Nike uses laser-pierced metal as a print ad medium. Interesting idea even if the final product looks kind of like cave paintings. At least it lights up. We're in favour of anything, really, that lights up. Series credited to DDB Paris.

by Angela Natividad    Jan-11-07    
Topic: Brands, Outdoor



Paris Courts Put-Off Tourists By Trying Hard to Laugh at Self

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C'est So Paris is a marketing effort aimed at making Parisian quirks more charming to the outside world, which Paris is notorious for shunning.

The site gets an A for effort but is occasionally a painful experience. Humour ads like this one feel a bit contrived. But there's a whole section on Parisian attitudes that we think is helpful if you happen to need lessons on how to pout, snarl at tourists and almost effortlessly tell someone to shut up in the most condescending way imaginable. Prizes can be won by users who send in their best imitation of a Parisian.

We're not sure why the long fog of Parisian obsolescence lifted but we suspect it might be because the country's air is a bit clearer now that the no-smoking ban has been passed. Though we suspect if the campaign does succeed Parisians still won't be good sports about the deluge of tourists monkeying their mannerisms and giving them infanticizing head-pats for that adorable self-entitled air.

by Angela Natividad    Jan-11-07    
Topic: Campaigns, Online, Policy, Promotions



True Holly-fies 3 Girls for Russian Christmas

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Russian Orthodox Christmas happened last Sunday. To help Orthodox Russians celebrate, True ran a holiday campaign inviting men to meet Holly, who's apparently three different women. Copyranter notes it's stupid to 1) use non-member nameless bimbettes in a dating site ad, 2) give said fake bimbettes names, and 3) use the same name for multiple bimbettes in an ad series.

We got stuck on point 1 and can't seem to move forward. You mean True's ad models aren't actually members?! Think of all this time we've been sitting around planning what exactly we'd say to Holly when we finally meet her this season. (Considering there are at least three, we just figured it would help improve our odds.)

by Angela Natividad    Jan-11-07    
Topic: Campaigns, Online, Opinion



Dove Asks Users for Ads. Does This Even Count as Marketing Anymore?

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Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.

Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.

by Angela Natividad    Jan-10-07    
Topic: Campaigns, Commercials, Games, Online, Television



Stashwax, SNL Duke it Out Over Who Spoofed Anti-Semite First

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Stashwax makes a Braveheart spoof with the anti-Semitic comments Gibson made during his Malibu DUI arrest. Saturday Night Live does the same thing (but slightly better) with Apocalypto. We have to admit Gibson makes the pairing of his melodramatic films and drunken bigoted hyperbole a little irresistible.

Despite this inarguable fact, Stashwax has its panties in a twist over SNL's outright piracy of "their" idea, even showcasing this momentous battle on their homepage. Stashwax President Lloyd Grenache tastefully adds, "Stay off our gags [...] Gibson is our Anti-Semite - go find your own."

Looks like Stashwax is trying to leverage itself by suggesting it's SNL's only logical media nemesis. And we're sure we haven't seen the end of one-upmanship between TV and the 'net. But there's really no contest here. South Park has long owned Mel Gibson with its own artful rendering way back when Passion of the Christ came out. Sorry.

by Angela Natividad    Jan-10-07    
Topic: Celebrity, Online, Spoofs, Television



Thoughtful Robber Leaves Complete Contact Info

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The robber in this Crime Stoppers ad holds up a bank while barking out full name and contact info to the teller facing the gun. After spitting out his number he quickly adds, "...and if you can't reach me there, try--"

We laughed for a moment, then realized this is no laughing matter. Jokes aside, today's customer-oriented world demands a different kind of criminal. You have to make sure the people you're robbing are happy. Post-filesharing, stealing's gotten seriously legit. Apparently even pirates have to report hard-earned plunder to the IRS.

And all this time we thought stealing was a cop-out. That just added a whole new complication to tax season.

Agency credit for "Bank Robber" goes to DDB Canada. Perhaps one day the thoughtful antagonist can graduate to business cards like any other corporate raider.

by Angela Natividad    Jan-10-07    
Topic: Commercials, Good, Online, Television



Vodka Makes Adequite Secret Ingredient to Lindsay Lohan H2O

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One day we got thirsty so Shawn over at Shedwa offered us a sip from his water bottle, the contents of which had a distinctively sharp odour. We would have drunk it anyway but when we saw the label read ADEQUITE, we knew better.

Actually that's a lie. And the Adequite water in this print ad is probably similarly unfounded considering how pissy Lohan got over that "Be adequite" thing getting out and making her look all stupid. And as the little red celebu-hoodrat is so fond of sporting her AA pins, maybe she's not even an alcoholic.

We're on your side, Lindsay. It's actually we who are the alcoholics. And we're drunk with love of you.

by Angela Natividad    Jan-10-07    
Topic: Celebrity, Good, Online, Spoofs



Girl with Boxed Box Woos Celeb with Boxed Jewels

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We can't even count how many times somebody walked past our cubicle, leaned over really close and whispered "One - cut a hole in a box." This was only one travail we suffered resulting from the mind-boggling circulation of the Timberlake SNL spoof Dick in a Box, which came out around the holiday season.

It's since been spoofed by a girl who clearly wants Justin to know about her box in a box - and impressively, her version is more embarrassing to watch than the original, which at least limits its embarrassment factor to lovers of '80's teen idols and women with teased hair.

We hope the wrapped-and-ready brunette gets her wish: namely that Justin scopes Youtube for Dick in the Box spoofs, where he'll doubtless find her and fall in love with the one person who really understands him.

Update: Ivy Gate unveils the girl behind Box in a Box. Apparently she's a little high off her awesomeness right now, having opened a CafePress store for Box in a Box boxes on CafePress. We only wish we were kidding about that.

by Angela Natividad    Jan-10-07    
Topic: Online, Spoofs, Viral



iPhone to Revolutionize Phones, Music Players, Lives at Large

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Owning an iPhone is the equivalent of an out-of-body experience which is the only way to justify the 7% leap in Apple share post-unveiling and the $499-$599 price tag that out-hurrahs both iPod and BlackBerry.

ZDNet talks pros and cons, foreseeing death and suffering for many companies left vulnerable in the storm of common interest. With Apple's cultlike status they could have released this to the exact same jizz-in-the-pants fanfare.

There's a vibe in the air like people are down to give Apple their credit cards for safe-keeping until June, when the first iPhones will slide off conveyor belts and into warm laps. That is, if WOM is anything to go by as the topic's received a whoppin' 1,684 mentions on Google news alone per Adfreak's last count. Obviously iPhone is already more popular than the Beatles, a sweet irony because it's really only a platform for the Beatles and because Apple recently exercised total ownage over the Beatles.

Apple also changed its official title from Apple Computers to Apple Inc, better suited to accommodate its menagerie of soon-to-be-successful non-computer products, including iPhone and the iTV which will marry the 'net to the tube. That's definitely a pairing we've seen attempted before but with Apple's blessing (and the fact that the original WebTV is now owned by MSN, adding the critical pwnage component) we're sure it will fly this time around.



NFL Fan Contest Won By Ad Guy

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Of the 1,700 body paint-stained videos dropped off at the NFL's doorstep, Gino Bona's idea was chosen for the coveted 30-sec spot on Feb 4's Super Bowl. The Bills fan claims he tapped into his own "pathetic emotions" to illustrate how bummed fans get when football season ends.

Bona's also the biz-dev director for up-and-coming marketing firm Garrand. (To be fair, this is his first attempt at a TV spot.) And an Adrants insider would bet his life or at least $5 that his agency troop helped at least a little for the consumer-generated ad contest.

Commercial Director Joe Pytka will assist in turning the tear-strewn "fan" idea into a bonafide ad. Pytka's done a slew of Super Bowl slots in the past so from beginning to polished end the spot will have been invented by ad people and completed by ad people. After all that begging, way to go consumer-gen, guys.

by Angela Natividad    Jan- 9-07    
Topic: Events, Super Bowl 2007, Television



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