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Just when you think there couldn't possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more. But this time, rather than creating new flavors, because, like, they've already done them all, they mix two flavors together and call it something new.
To promote this flavorific fusion, Doritos (in the UK) has launched the Doritos Collision campaign, a series of videos that pit flavor mascots against one another wrestling ring-style. There's Feathered Fury, The Griller, Tenacious T and El Zesto.
In addition to the videos, the brand has teamed with Bebo and Endamol's The Gap Year, a web series. Oh, and there's all kinds of social media goodness as well.
Alright. Here's the nudity in advertising story of the day. There's a quota here at Adrants, you know. Anyway, British athletes triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait all got naked for a British Powerade campaign.
Coke Marketing Director Cathryn Sleight explained the campiagn, saying, "Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power." Yea, that makes a whole lot of sense because, ya know, seeing an Olympian nude really helps people better understand the athlete.
No, Cathryn. You created the campaign to get headlines and press just like you are getting right here, right now and everywhere else for yoir little campaign.
The other two images are here and here.
If you're a bus company with an ad campaign that touts the fact nobody's ever heard of "bus rage" and them some freak goes and beheads a dude on the bus, you're quite likely to pull the campaign which is exactly what Greyhound did in light of last weeks bus murder.
After the murder of 22-year-old Tim McLean, who was repeatedly stabbed and then beheaded on a bus traveling through Manitoba, Greyhound pulled their poster campaign which carried the headline "There's a reason you've never heard of Bus Rage." well, sadly, now there is and the campaign had to be killed.
Working for Samsung, Tronic created a dynamic looking video for the brand's Times Square video installation announcing the partnership between the brand and the 2008 Olympic Games. After several animated formations, diffusions and re-formations, the video ends with the digital bits forming the Olympic logo.
Most marketers want some kind of reaction to their advertising. Desired reactions range from increased sales to increased brand awareness to changing a behavior to announcing the existence of a new product. Rarely is the desired reaction so specific as to make people say, "Holy Crap," after they see it but that's just what Nike wanted and that's what Hub Strategy did.
To call attention to Nike's sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness.
After looking at the vehicle, one would certainly have to admit to at least a tiny bit of OMG, WTF and, yes, Holy Crap.
Chicago ad:tech is, by far, a smaller show than either new York or San Francisco. THough that doesn't stop vendors and attendees from mingling en mass in the exhibit hall.
Adrants contributor Krista Neher of Photrade attended the opening ad:tech Chicago keynote and submitted this article:
Ad:tech kicked off with a great start! ad:tech Chair Dew Ianni introduced the keynote speaker and shared some key info on the state of the industry. A few key pieces of information:
- Online Advertising is growing - from $25B to $50B in 2012
- IAB reported $6.8B in Q1 with growth of 18% (not bad for a slowing economy)
- Key Trend - Consolidation: 300 "networks" to a few dozen by 2010
- $$ still flowing to innovators: Apps/Widgets, Social, Mobile, Niche
- With the state of the economy, ad budgets are tightening, however digital and online continue to show growth
The stage was set with an optimistic outlook for digital marketing, and keynote speaker Google Industry Development Director Kevin Kells kicked it off by asking the audience: "What comes to mind when you think of performance and brand building?" After a short silence (probably because the coffee hasn't kicked in yet), the audience threw out some suggestions:
- Increased Sales
According to Kevin, growth comes largely from being more relevant to the marketplace. There are two things that are really driving this: 1) Gathering and using better insights from the people that matter to you the most and 2) Telling more stories more often to people who matter to you.
Newsforce's Dana Todd isn't a fan of the Holiday Inn Meat you Maker banner campiagn currently running on Slate. He writes:
"Ok, I'm frustrated with this. See attached ad, running on Slate right now. Note the potential misspelling "Meat your maker". Hmm, puzzling. Mousing over to expand the rich ad got me no more info about meat or what it had to do w/this professor guy. Clicked the link, sat through ridiculous talking head, still no meat."
Todd goes on, writing, "Can they just not spell, or is there some mystery being unfolded regarding meat or mastery or anything of any consequence? Driving me nuts. I'll probably have to take a valium tonight ;-)"
Yes, after watching, we might need a Valium as well. But, we're still a fan of Philip Baker Hall.
Before we get into this story, let's make sure everyone is on the same page regarding User-Generated Content. Thanks to Brickfish, which just launched a User-Generated Content campaign for Family Circle and eBay, we have this handy explanation.
"The campaign relies on User-Generated Content [get that??? USER-GENERATED CONTENT!] to reach women across the Web. Brickfish campaigns are designed to spark the creation of brand-focused UGC [that's USER-GENERATED CONTENT, by the way] such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers using email, Instant Message and postings on hundreds of social networking sites including Facebook, MySpace and many more [get that" MANY MORE!!!]. Brickfish campaigns become extremely viral [that's VIRAL, people! VIRAL! VIRAL is cool!] using a peer-to-peer marketing approach."
Isn't USER-GENERATED CONTENT cool? Neat, huh?
Aren't YouTube viral wannabees great? Why spend a lot of money or try to be overly creative when you don't have to? Just slap up some cheesy images of cats (everyone loves cats, right?), cobble them together with a few amateurish slide transitions and finish it off with an image of Hellboy holding a cat.
If the link to this so-bad-it-just-might-be-good video hadn't come from Fallon digital unit Hyper, there would have been no indication it's a promotion for Hellboy 2. But...isn't that sort of the point anyway? Aim for the amateurish so as to appear un-ad-like, don't mention who made it then cross your fingers and hope it spreads. Simple, right?
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