As we continue our round up of goings at Cannes Lions, the shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press have been released. You can check them all out here. In other important Cannes Lions news for Monday:
- Many were surprised and thought it sacriligious the gutter bar didin't look the same as it did last year.
- Nine year old Cain Monroy (of Caine's Arcade), in a JWT-led seminar entitled What Can 3 Kids Teach You About Creativity, told the audience they really need to think like kids sometimes to be creative.
- At 40, you graduate from the gutter bar to the Carlton Terrace.
- Porn scammers have discovered the #canneslions hashtag and are all over it in full force.
Each day we'll bring you a little bit of Cannes. On Sunday, the festival kicked off with a talk by Cindy Gallop who spoke frankly about sex, her work with Make Love Not Porn And her desire for sex to be socialized in a way that makes it less than taboo, completely acceptable and for it not to be tarniches by the exaggerations of the porn world.
In her talk Cindy also noted that just three percent of all creative directors in the United States are female, something that really needs to change fast.
Really, it's only fair we include the Abercrombie & Fitch beekcake version of Call Me Maybe. After all, there are far too many ads that feature hot women. Isn't about time we had some ads that feature hot guys? We think so. So anyone who enjoys viewing the impossible perfect abs of young, Abercrombie & Fitch guys, have a look at this.
And for anyone interested in looking at equally hot women do the Call Me Maybe thing, check out the Miami Dolphin Cheerleaders version.
Nike is out with an ad which gives us hope that just because we will one day be old doesn't mean we have to act all grown up and never have any fun. While age might slow a former soccer player down physically, it will never take away his passion for the game.
In the ad, called Magic Soccer Night, we see a group of men slip out of their homes in the middle of the night and trespass on a soccer field to relive the glory of their youth. While on the field, the actions of the older players are intercut with their younger selves.
In typical Nike fashion, the ad is uplifting and speaks to the inner athlete in all of us. We especially love the tagline, Still Doing It.
It's been a while since we've seen Kelly Brook in the ad world. Apparently, she's been shoved aside by the latest busty babe of the moment, Kate Upton. The last time we saw Kelly she was writhing with sexual desire as an angel left behind in a Lynx ad.
Now Kelly can be seen in a Philips ad, created by UK-based WDMP, giving a Pete Cashmore look-a-like a shave. It's not your every day barber shop though. Oh no. No fat, graying white men handling the razor. Just Kelly clad in a shiny black leather dress out of which her ample breasts bulge. And this isn't your every day shave either.
Don't worry, Pete. Lisa is way hotter than Kelly!
A video that shows what appears to be security camera footage of good deeds done the world over ends with a Coke sign off. It's the work of Coke Latin America and was produced by Landia. In the video, we see people performing random acts of kindness. Some have questioned whether or not this is a valid Coke ad. Others have wondered if the security cam footage was staged. Others (most everyone) just appreciate its positive outlook on life.
The video, which includes music from Roger Hodgson's "Give A Little Bit," was uploaded to youTube on June 11 now has 1.2 million views.
To introduce Snapple's Lightly Sweetened Teas, Deutsch LA, again, teamed with director Frank Todaro to create a new commercial. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" employs the usual rapid-fire dialogue and swift cuts that have defined the Snapple tone in past work. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store.
So...this is either wonderful news for McDonald's or a sad statement about the commoditization of just about everything in this world. McDonald's Canada did a video in which they send a guy around the world who discovers that to eat, he doesn't need to know the local language. He just has to utter "McDonald's."
This is all wonderful for the brand but here's the thing. When you're traveling the world, isn't the point to experience whatever remaining local charm there is that hasn't been tainted by a global brand? Then again, this wouldn't be much of a McDonald's commercial if that were the case.
Thanks Cossette Toronto for causing us to ponder the plight of the planet.
Our roving video reporter, Murray Newlands, attended ForumCon in San Francisco yesterday and interviewed Internet Brands CTO Joe Rosenblum. Rosenblum explained to Newlands how the company's latest release of vBulletin can help brands create and manage content online and how brands can more directly connect with their online communities.
Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.
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- What's working in social demand marketing
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- Real world case studies of brands that used social media to move the needle
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