Remember when you used to swap gum when kissing? Wait, you never did that? It was just me? Am I the only gross one in the crowd? Do I need to go see a psychoanalyst to determine how my childhood antics steered me towards a career in which I bitterly bitch and rant about things like some kind of depressed loser angry at the entire world for dealing me this deck of cards?
God, I need help!
You've got to be pretty pissed off to spend $1,000 on a Promoted Tweet just because an airline lost your bags for a couple of days. But that's exactly what Husan Syed did when British Airways lost his father's bags on a recent flight.
Syed went on a Twitter rant earlier this week after the airline lost his father's bags. In addition, Syed purchased promoted tweets to the tune of $1,000.
But, late yesterday, as promised, Syed revealed his spend of $1,000 and metrics which show the spend garnered 76,800 impressions and 14,600 engagements.
One of his tweets, "I Can Haz My Baggage," garnered 45 retweets and 37 replies with an engagement rate of 18.7%
In an apparent move to better identify with the Millennial generation's positive outlook on life, Mentos, with help from the brand's new agency, McKinney, has launched a new campaign that veers dramatically from the brand's lovably hokey "the freshmaker."
The new approach is fronted by a decidedly less hokey commercial that carries the brand's new tagline, "Roll With It." The old jingle is replaced by new music from Beacon Street Studios and the antics are slightly less goofy. But true to the brand's heritage, it's still all about getting the girl as the guy does in this ad.
The brand will spend $30 million over the next year to promote its mints along with Mentos Pure Fresh gum.
The rise of social media has forced marketers and agencies to re-evaluate how they structure teams to better handle this new layer of marketing communication. It got us thinking.
How are agencies reconfiguring their teams to better function in the digital and social marketing era? How have agencies benefited from working not just with traditional creatives but how have they cast a wider net to include developers, freelance specialists and other partners? How do they then guard against "too many chefs in the kitchen"?
We queried several agencies and asked them what they are doing and what they have changed to improve how they work in an increasingly interconnected but complex industry. Some have retooled their org charts. Other have formed close partnerships. And still others have formed teams of people with seemingly unrelated skill sets.
A new print ad campaign for Rollasole, a footwear brand that sells rollable flats, features images of women's disembodied legs amidst a party-like, illustrated atmosphere and the headline, "Let the good times roll."
Rollasole Founder Matt Horan says, "We're very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back."
We assume the notion here is that woman can carry these rollable flats in their purse so that when their legs tire of wearing societally-required high heels, they can simply don the flats and give their legs a break.
We've seen the disembodied legs theme before, most notably in a recent Voco ad which carried the headline, Play with my V-Spot because oral is better."
We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."
This, quite possibly, might be a first. We're all used to brand after brand after brand mucking up our Twitter feed with promoted tweets. But have you ever seen an individual purchase a promoted tweet to better guarantee his complaint won't go unnoticed?
After British Airways lost his father's luggage, Husan Syed took to Twitter to complain. But rather than simply tweet a rant as most do, Syed bought a promoted tweet in New York and UK markets Monday night which aviation marketing consultancy SimplyFlying said garnered 25,000 tweets in the first six hours.
The tweet read, "Don't fly @BritishAirways. Their customer service is horrendous."
In an analogy of his career and love for the team bus, Tom Brady can be seen walking through a 250 foot bus in this M&C Saatchi LA-created UGG For Men ad entitled "For Gamechangers." The ad chronicles Brady's journey from high school athlete to Super Bowl-winning NFL player and consummate man of character.
It's too bad that 250 feet of awesomeness isn't actually 250 feet. Take note when he gets off the bus at the end of the spot. We know, we know, it's supposed to be a metaphor. But still.
As you may have heard, real-time time bidding is a burgeoning practice in the interactive space. And, since we're talking real-time here ans in, you know, real-time, making sure your ads get served as fast as possible is, well, kind of important. In this interview, engageBDR CEO Ted Dhanik explains why speed is important and why it's crucial to a brand's online advertising.
In the interview, Dhanik note that brands running global campaigns from servers in the US risk the possibility of consumers leaving the page before ad load.
Let's just put it out there. Facebook is very puritanical when it comes to breastfeeding and boobs. The social network just can't handle the fact they are a part of life. The most recent "offense" to Facebook's distaste for boobs was illustrated when it banned an an for Christmas Island's Bird'n'Nature Week.
Wait, what? Yes, you read that right. Facebook banned an ad promoting a nature appreciation week. The ad from the Australian island invited eco-tourists to come appreciate the island's offerings, specifically, the Red-footed Booby, the Brown Booby and the Abbott Booby. Yes, they banned the ad because they didn't like the fact these birds are referred to as Boobies.
OK, OK, it might have been the ad's suggestive headline which read,"Some gorgeous shots here of some juvenile boobies." Facebook claims the ad breached the site's guidelines by "addressing the age, gender or sexual orientation of users on Facebook." Wait. So Facebook users are birds? We're confused.